Yesterday, Chen Feiyu was on the hot search, and the most panicked person on the whole network was probably Zhang Da.
Originally, netizens gathered people early and prepared to enter the Zhang Da live broadcast room at eight o'clock in the evening to ask questions. Unexpectedly, Zhang Da directly pigeoned.
Since Zhang Da started the live broadcast, his live broadcast room has become a new gathering place for people with fun (referring to people whose purpose is to watch fun) and a pure land of madness on the Internet. Whether it is making wishes, sharing emotions, or talent show, or simply going crazy, you can connect with Zhang Dalai.
But Lian Mai's painting style gradually became outrageous, and Zhang Da was forced to become a "domestic entertainment customer service": why didn't Zhang Yi go to the "Crazy" celebration banquet? Is Di Li Gerba and Huang Jingyu together? If you want to change to a new car, Zhang Da, can you sponsor 400,000 yuan...
What's more, learning to bark in the live broadcast room - the smell of madness is too rushed.
Zhang Da should not have expected that his live broadcast room would become a window for netizens to witness "human diversity".
01
Since his first live broadcast on Douyin on February 8, Zhang Da has become a hot search regular: #Zhang Da Lian Mai's female netizens are suspected of being subjected to domestic violence# # # Zhang Da live broadcast room is good to catch horses# #张大大 Wang Ba of the Trevi Fountain # ...
This is almost the hottest time since Zhang Da's debut.
In the public impression, Zhang Da has always been "blackened". Since the third season of "I Am a Singer" in 2015, Zhang Da broke down in tears offstage as Tan Weiwei's agent and was scolded for "stealing the scene", Zhang Da has become the target of the whole network. took a group photo and was scolded; recorded programs, scolded; Posting new songs, being scolded ... Even if he doesn't do anything, he will be scolded for his looks. There are always hot comments under negative rumors in the entertainment industry, "Everything that is not explicitly said is dealt with according to Zhang Da." ”
In this case, most of the more than 10,000 netizens who watched Zhang Dada's live broadcast at the beginning held a taunting and mocking mentality, wanting to see him ridiculed and ugly and unable to get off the stage. In other words, netizens are not afraid of offending Zhang Da.
This determines the characteristics of Zhang Da's own context in the live broadcast room from the beginning: netizens speak with Zhang Da Lian Mai without any psychological burden.
As long as one person starts to go outrageous, more will follow suit. As a result, the wishing link gradually evolved into a collective "crazy party".
If someone wants to get married, he needs 100,000 bride money, and wants Zhang to pay 80,000 yuan to engage in "title marriage"; Some people want to find their biological father, whose surname is Aisin Kyoro; Some people want to know if Di Li Gerba and Huang Jingyu are together, and let Zhang Da ask his good friend Yang Mi; There are also people who show their talents to learn how to bark, and who barks like another netizen ...
One is funny than the other, and one is more outrageous than the other. In the end, even a small group of netizens who were watching at the beginning gradually forgot why they came, and laughed wildly in the live broadcast room of "listening to the voice".
02
On the first day of Zhang Da's live broadcast, it coincided with the celebration banquet held by the crew of the explosive drama "Crazy" at the beginning of the year, and the rumors and anecdotes starring were one of the topics that netizens paid the most attention to that day. So, some netizens directly challenged Zhang Da, "Why didn't Zhang Yi go to the "Crazy" celebration banquet? "Who do you think is good at acting in Zhang Yi and Zhang Songwen?" "Why didn't Zhang Yi promote 'Crazy'?"
Zhang Da himself is an artist, and almost all of them are first-line traffic: Yang Mi, Di Li Gerba, etc.
As a result, Zhang Da became a pseudo-entrance for netizens to briefly "connect" with the entertainment industry. Someone asked for the signed photos of Yi Yangqianxi and Zhang Ruonan through Lian Mai, and Cai Xukun's offline concert tickets; There is a girl who is about to take the art exam, and through Zhang Da's WeChat, Zhang Bichen heard her singing.
In addition, Zhang Da's own hosting skills have well held this group of "demons and monsters" who have entered chaotically. When someone repeatedly asked Zhang Yi why he did not go to the "Crazy" celebration banquet, Zhang Da said "because the dishes at the celebration banquet are not delicious"; Someone deliberately confessed to him madly in the live broadcast room, and Zhang Da quickly responded "Thank you for liking, please like others"; When the live broadcast room was messed up into a pot of porridge, Zhang loudly shouted a few "hoops", and the funny effect was full.
As a result, there are many people who turn black to powder; There are also more and more people who want to watch, if the live broadcast content is getting more and more crazy, how will Zhang Da take it.
In recent years, the public opinion ecology of the Internet has undergone great changes, and the verbal battles of netizens are staged every day. The rice circle gradually grew, there were more and more "rules", and pink and black wars could be seen everywhere.
In this environment, a new group of people was born: the Lezi people. They often take eating melons and watching the excitement as their ultimate goal, and occasionally incarnate as a guest to discuss, but there are also people who arch the fire everywhere and take the initiative to have fun.
Nothing attracts people more than witnessing the diversity of living things. The audience attributes of Zhang Da's live broadcast room are clear at a glance.
03
Why are so many people going crazy?
Some people have ridiculed the attributes of social software: WeChat is used to live quietly, Weibo is used to chase stars, Douyin is used to prevent depression, Douban is used to eat melons... People create different personas on different social apps, but there's usually always one to go crazy.
The depression in real life cannot be confided to the people around you, but it can be vented to strange netizens. The Internet carries joy, anger and sorrow, and it is also the pure land of madness of contemporary people.
According to the China Mental Health Survey, there are currently 95 million people suffering from depression in mainland China, 30% of the total number of depressed patients under the age of 18, and 50% of depressed patients are school students. The incidence of depression tends to be younger, and even adult depression has become the onset in adolescence.
The greater the mental pressure in reality, the more you need a way to go crazy. "Going crazy" has gradually been separated from the negative connotation of the past and has become a self-help measure among the Internet population.
For example, crazy literature, which has been popular for a while, was born out of Qiong Yao opera lines, and used crazy words to form large paragraphs of text and sentences to express strong emotions. The "V I 50" literature, which appears on time every Thursday, is also a variant of mad literature.
There are also the recent popular electronic super APP knocking wood fish, mobile phone burning incense, 3D Buddha beads...
In the past, "ugliness" was a topic, and everyone discussed why it was necessary to deliberately play ugly, deformed and vulgar things; Now that "madness" has become a new trend on the Internet, many people like to see "madness".
As Zhang Da commented in the live broadcast clip, "I am relieved to know that everyone's mental state is not good, and I am not the only one who is going crazy." ”
04
The initial popularity of live broadcast rooms was the e-commerce live broadcast fever that began in 2018. For a long time, accompanying netizens every night was an e-commerce live broadcast led by Li Jiaqi. Audiences listen to the anchor's new recommendations, move their little fingers, experience the thrill of grabbing good things at a low price, and watch the anchor and the guest artist nagging for fun by the way, which is the most common ecology in the live broadcast room.
Zhang Da's live broadcast room can randomly connect with netizens, from unilateral listening to two-way "competition", which is more interactive and present than e-commerce live broadcast. At a time when there are fewer and fewer living people in domestic entertainment, the opportunity to have direct dialogue with artists is very rare.
But this does not mean that netizens will formally "respect" the opportunity to dialogue with artists. Netizens going crazy in the live broadcast room is more like a difference from mainstream daily behavior norms, a confrontation with orderly life, and a catharsis of mental pressure.
On the other hand, going crazy is an impossible imagination in reality. Just imagine, when you meet Zhang Da in reality, will you involuntarily come up and "bark" at him?
Even if you hate Zhang Da yourself, you will care more about social death in reality.
While the live broadcast room was lively, many people questioned: It must be a script to grab a horse like this, right? Some even cite one, two, three, and one of the evidence that "there is a script".
But what does it matter if it's true or not? Most netizens really don't care if there is a script. Being able to become a happy hometown for hundreds of thousands of netizens has fully demonstrated its value.
But this crazy with full power seems to make Zhang Da, who is already mentally ready to eat this bowl of rice, unable to bear it - or how did he take advantage of the reason to flash? Everyone can run 50 meters crazy, but let one person run with everyone, and he will vomit blood and die.
【Text/Time 1】