Wu Lei and Zhao Jinmai's "In Blizzard" went to Finland to shoot, and the crew's official materials had not yet been released on a large scale, and "wild Reuters" had already taken the lead.
Zhao Lusi's "Secretly Can't Hide" Reuters is also like the rhythm of "no intention to hide secretly".
From preparation to start-up to completion, almost the whole process is "long on the hot search".
Song Zuer's "Bending the Waist" officially announced on January 31, and the official number of the film only released the boot picture of everyone wrapped in a big down jacket and a large cotton jacket, but Song Zuer's ancient costume beauty has quickly spread on the Internet.
On the other hand, Bai Lu's partner Luo Yunxi's "Long Moon Ember Ming", Zhang Linghe's "Ning'an Like a Dream", and now "Camp with Love" with Wang Hedi are also Reuters high-incidence areas.
From the multiple sets of styling and multiple scenes of "Long Moon Ember Ming" to the "fake license plate" car of the "Camp with Love" crew being towed away by the real traffic police, all of them were "hot before broadcasting" without exception.
(Note: This article has replaced most Reuters with stills from the film)
First, idol drama: Reuters high-incidence area
Reuters seems to mainly occur in idol dramas (or film and television dramas with traffic).
Now the popular "Crazy", which has been filmed in Jiangmen, Guangdong for several months, has there ever been a hot search by Reuters?
The sister-in-law who swayed in style, the big brother who walked with the wind, and bowls of pig's foot noodles were all silent before the broadcast.
Even, Zhang Songwen finally "owned a station sister" after the play went all the way, and was ridiculed as "old to get a fan" with Zhang Yi.
In the final analysis, frequent spying before the play is broadcast, like strange behaviors such as picking up and dropping off the airport, is mostly a flock to traffic artists.
There is no plot and no progress, purely looking at the shape to see the people.
Speaking of Reuters, I'm afraid you can't get around "Long Moon Ember Ming".
A magical drama that has not yet aired, but various characters have exposed multiple styles.
There is a posture of the female first and second female "already competing for glory before the broadcast starts".
The heroine played by Bai Lu (Li Susu and several other roles in different periods) has a lot to watch.
The war-damaged makeup is hateful and miserable.
The girl is dressed brightly and full of vitality, like a spring flower like a flowing cloud.
and the various famous scenes of the male protagonist are also very CP.
Chen Duling was dressed in white, and she was very charming Nana.
The picture of looking back with a lantern is very atmospheric.
The appearance is fairy, and there is no trace of sorrow between the smiles.
As well as the contrast of this character "Black Lotus" and "Green Tea", they are all distinct.
Previously, Zhao Liying and Lin's updated "Walking with Phoenix" had just started filming, and Zhao Liying's red clothes Reuters had already been reported.
At one point, it led to a discussion of "whether the Tao of Service is expected or not".
Previously, the heroine of "You Fei" had rough clothing, and there was once a process of "returning to the furnace to catch up";
Since then, Zhao Liying has switched to various dramas such as "The Wind Blows Half Summer" and "Happiness to Ten Thousand Homes", and has achieved a lot;
Therefore, the attention to her only surviving ancient puppet seems reasonable.
Yang Mi and Gong Jun's "Fox Demon Little Red Lady" has already been officially announced and has released many rounds of materials.
The stills posted by Yang Mi himself on social media, red clothes are beautiful and white clothes are beautiful.
Both horizontal and vertical are beautiful, all are gorgeous, and all have their own light.
There are many official materials, and they have not been able to stop Reuters from being in full swing.
Wanting to see more unannounced styling Reuters, wanting to know the real situation of the artist in the untouched state, etc., are all possible motives for viewers to bypass the "official announcement content to see private Reuters".
Another 85 flower Liu Shishi, filmed the new play "One Nian Guanshan", which is almost the rhythm of the whole process of Reuters.
Before the official start-up, Liu Shishi entered the group to train horseback riding, and all small details have been searched in turn.
After the start of filming, Liu Shishi red Reuters, white Reuters and other content, the speed far exceeded the stills officially released by the crew.
Similarly, Liu Yifei's "Menghualu" and "Go to a Windy Place" are also "all important famous scenes that have been reuters before broadcasting".
During the filming stage of "Menghualu", a boat kiss scene between Zhao Paner and Gu Qianfan has been widely spread.
Counting ahead, "The Rest of Your Life, Please Advise" even set a record of "almost daily Reuters hot search" for a period of time.
Yang Zi's other ancient puppet, "Sauvignon Blanc" cooperated with Zhang Wanyi, was also a Reuters during the filming stage.
Jing Tian and Feng Shaofeng's ancient puppet drama "Scorching Wind", Reuters also once had a name.
Jing Tian's state, Jing Tian's "Glory of the Great Tang" and other entries successfully appeared on the hot search.
Jing Tian's men's and women's clothing have all flowed out.
Similarly, Yang Chao and Ding Yuxi's "Seven O'clock Auspicious Luck" has not yet been broadcast, but as early as the filming stage of the play, a variety of Reuters such as wedding styling have also gained popularity, and even entered various inventories.
On the occasion of the broadcast of Yu Shuxin's "Canglan Recipe", the new fairy sword filmed with Xu Kai, pouting Reuters, singing Reuters, and celebrating the birthday of the playwright colleague Reuters, one after another.
Tan Jianci and Zhou Ye's new drama "I Want to Miss You Very Much", as a puppet, may not have the magnificent shape of the costume, but it wins directly on the "kiss drama Reuters", and often takes the "super sweet" road.
Second, the statute of limitations
A certain unbroadcast play, Reuters was even made into a poster with a literary film texture, and the quality was obviously not inferior to the official announcement picture.
But such cases are, after all, a minority.
Reuters mostly shoots long distances and limited viewing angles.
Subject to many factors such as objective conditions and the level of shooting personnel, it is often a "high paste map".
The actors are often full of staff standing around them, and there is often a large photographer watermark in the middle of the picture.
It's all very influential.
(The picture below is Wu Lei's "In Blizzard" Reuters, not true love fans can't tell who Wu Lei is, right?) ）
Even so, Reuters has an overwhelming advantage: speed.
For fans, the process of artists entering the group shooting, officially announcing the start of the film, officially announcing the finalization of the finalization file and officially announcing the broadcast, is a long process.
The 3 to 4 months shooting phase, half a year or even several years of post-production, and the waiting stage for scheduling are obviously "delayed gratification" types.
The backlog of plays that have not been broadcast for several years is quite spectacular.
From time to time, official materials such as trailers, tidbits, and stills are released, but the number is obviously small and the time lag is relatively behind.
Reuters is different, which is synchronized in near real time.
The publicity of the crew has relatively fixed time nodes, such as start-up, finishing, and releasing materials with the investment rhythm of the broadcast platform.
There are also crews in the middle of filming, open media visits and live broadcast activities.
For example, Bailu "Ning'an Like a Dream", the crew taught Zhang Linghe to dance in the live broadcast.
(At that time, everyone thought that it was two businesses, but there was no sign that the two were suspected of being in a relationship since then)
But in any case, the frequency cannot be as high as "spoilers all the time, often Reuters".
In a sense, Reuters is even like a remote high-paste live broadcast of artists entering the group filming stage.
The world's martial arts can only be broken quickly, and this truth is of course the same in the Reuters field.
Third, there is a game of demand from all parties with discounts
Can heat be discounted for real money?
To a certain extent, of course.
Nowadays, many plays are customized dramas on the platform, and the crew does not have to worry about "whether it can be sold", but obviously still has to face the level of "popularity data is a hard indicator".
After the hit of "Crazy", the number of patch advertisements before the feature film increased significantly.
On the occasion of the summer "Menghualu" hit, insiders were interviewed and revealed the grandeur of various brands queuing up for advertising seats.
This form of mid-way plugging is obviously not a "profit maximization" model.
The number of days the play is limited, the remaining patch ads have limited advertising pits, and many of the advertisements are now small theater models related to the plot, which need to be finalized in advance.
And before the play is broadcast, what is the golden magic weapon?
The lineup in front of and behind the scenes, the trailer, and, the most intuitive heat.
Of course, for entertainers, continuous exposure is important.
Many powerful actors belong to the state of "no such person except for the drama announcement stage".
Not on variety shows, not on hot searches, not creating movement.
But for traffic artists with multiple endorsements, the situation is often different.
On the one hand, they need to appear frequently in front of fans to avoid being forgotten.
On the other hand, they need data that can be used all the time in order to maintain a comparative advantage in front of multiple stakeholders.
On the whole, to a certain extent, all parties are "both boycotting and not necessarily willing to completely boycott" Reuters.
Artists often enter the group for months, and they cannot completely "have no news", and need to maintain a certain degree of exposure.
The film party needs to have as much heat and attention as possible without involving "core secrets" and without damaging the "texture of character".
In the execution process, proxy shooting, scalpers, and possibly operating marketers or account groups can use this to gain monetary benefits or traffic attention.
During the receiving session, fans can see the latest beautiful pictures of their brothers and sisters.
At first glance, it seems to be a "win-win" HE reunion scene.
In reality, this is clearly not the case.
Because "Reuters" is an ambiguous ambiguous range with no clear rules and no actual implementation standards.
If you are not careful, you can invite accidents.
Fourth, Reuters that can get out of control at any time, a double-edged sword of gain and loss
1. The possibility of accidental conflicts
"Can't Hide Secretly" cooperated by Zhao Lusi and Chen Zheyuan, which once fell into the "drone" Rashomon.
A student from a university where the play was filmed posted an article accusing the crew of shooting down his drone for no reason.
There were also multiple posts denouncing the crew's impact on students' normal life and learning order.
At that time, some people once defended, claiming that the drone was secretly filmed in violation of regulations, and also refuted rumors such as "the crew's arrogant style" and many other contents.
But this Rashomon finale was a public apology from the crew.
Previously, in the 101st stage of a certain drama, "Hao Yi Xing" was considered a seed contestant, attracting all kinds of substitute films.
As soon as Chen Feiyu arrived at the airport, he was surrounded by a regiment of long guns and short artillery.
The crew set up a high protection, and on the other side, there were even bizarre incidents of climbing trees and mountains.
For example, since then, several crews such as "Lotus Building" and "Jixing Gaozhao" have had physical conflicts between on-site staff and suspected proxy scalpers.
For example, during the filming stage of Chen Xingxu's "Mountains and Rivers", the producers once shouted "leave a little space".
In the final analysis, the agent always wants to be closer, clearer and more specific, and always wants to spy more;
However, in this way, one is easy to interfere with the order of on-site shooting, and the other is easy to reveal many on-site situations without audit confirmation.
Between coming and pulling, it is easy to go wrong.
Because there are no clear rules to follow (major crews are stuck in the stage of issuing articles calling for "no Reuters" and "boycotting proxy shooting"), it is easy to breed incidents.
2. Uneven texture
Taking "Menghualu" as an example again, compared with the exquisite pictures presented after a series of professional links in the play, Reuters is of course very sloppy.
As we said above, Reuters maps are mostly tall, uncomposed, have a large number of unrelated people, and carry huge watermarks.
Aesthetically speaking, of course, it is terrible.
The first meaning of idol dramas is to look good.
The people are good-looking, the scenery is good, and the atmosphere is good-looking.
The vast majority of Reuters maps, through the method of mosaic around + retouching, at most complete a "good looking person".
(Although the high paste cannot cover Liu Yifei's beauty), this obviously cannot meet the crew's requirements for formal materials.
3. Difficulty of execution
Various crews have publicly issued articles calling for a ban on proxy filming and Reuters.
Now under the Reuters pictures of various artists, there are fans shouting "Don't spread Reuters pictures".
Interestingly, for really harmful content, most artists and crews will file lawsuits and report cases, and at least remove a lot of content through the platform's reporting channels.
At least, in the short term, some of the content will be 404
Unlike Reuters, most of the calls for Reuters were verbal or written.
Instead of being 404, Reuters pictures may become part of the blessing heat, becoming a wonderful node in the compromise and compromise of multiple needs.
Why is it so hard for Reuters to be banned outright?
One may be that there are stakes, and all parties may not really want to kill Reuters 100%.
The second may be the difficulty of implementation, now everyone has a mobile phone, everywhere has a device;
At that time, Zhang Yimou's shooting of "Jinling Thirteen" was strictly confidential, and now the pictures of artists eating together (wearing the costumes of the characters in the play) during the filming stage of "Manjiang Hong" have already spread all over the Internet.
With today's highly developed photographic and communication equipment, it is too difficult and almost impossible to ban it.
Third, the costs and benefits are not necessarily proportional.
Since it is difficult to cut off Reuters' filming from the source, what about prosecution after Reuters spreads?
Similar cases in domestic entertainment are very rare and almost zero.
It can still be understood as "win-win interests", or it can be considered that the cost of prosecution is too high, the time is too long, and the actual benefits are very small, and it is not worth it.
In any case, today we are indeed in the strange environment of "Reuters before the feature film".
Reuters is a fire or even a fire from time to time, although it is beneficial, but it may not be the ultimate killer to laugh to the end.
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