At the beginning of the 2023 New Year, the Lunar New Year has just passed and Valentine's Day is coming, and what are the gifts you have loved for a long time but are reluctant to start, take this opportunity to arrange it for yourself!
01
Be Your Own BOSS
The new ad takes a closer look at the cornerstone of the brand's motto "Be Your Own BOSS", while inspiring others to inspire their potential and live their true selves with confidence, style and foresight.
British supermodel Naomi Campbell, Colombian singer Maluma, American model Gigi Hadid, Korean actor Lee Min Ho, the new generation of Italian TikTok blogger Khaby Lame and Italian tennis star Matteo Berrettini, six leaders from various fields appeared in the BOSS Spring/Summer 2023 series advertising blockbuster.
Infused with an avant-garde aesthetic, it blends urban spirit with the dynamic summer life off the playing field, complemented by the brand's signature black, white and camel colour scheme. The sophisticated and cozy new collection seamlessly blends the BOSS brand code to create a clever combination of soft formal tailoring and haute sportwear.
This dynamic and inspiring initiative will be supported across all channels, including events on key social platforms and large-scale outdoor advertising. In addition, influencers from all fields will tell their inspiring stories in their iconic BOSS monogram sweatshirts.
Dressed in BOSS Spring/Summer 2023 sweatshirts, characters ranging from VIPs, photographers, entrepreneurs to media bloggers will tell their touching stories on new media, collaging childhood photos to correspond to this advertising blockbuster. A number of celebrities joined in and shared their unique stories.
02
Chopard jewelry at the 2023 CCTV Spring Festival Gala
Actor Qin Lan and new-generation actor Zhao Jinmai wore the best Chopard jewelry products and appeared at the 2023 CCTV Spring Festival Gala, which was brilliant and blooming.
Actor Qin Lan chose to wear Chopard L'Heure du Diamant series earrings, with brilliant diamonds swaying in her ears to create an elegant charm, showing her noble and confident feminine style. Chopard Precious Lace ring on your finger to make it look like a gesture.
The new-generation actor Zhao Jinmai chose to wear Chopard My Happy Hearts series jewelry to the Spring Festival Gala, delicate and cute love stud earrings and rings are smart and playful, and the passionate carnelian is set on it, reflecting the endless modern vitality.
03
Tiffany & Co. selects Valentine's Day romance
Tiffany & Co. Blue Gift Boxes always witness every moment when love is overflowing. This Valentine's Day, Tiffany carefully selected romantic love gifts, outlined each unique love with multiple designs, and conveyed beautiful love words in the reflection of Tiffany's iconic blue color.
Love is unrestrained and goes with the flow
A new icon, the Tiffany Lock collection draws inspiration from classic padlocks from antique collections, with an innovative swivel lock closure that embodies an eclectic yet connected modern metaphor. The combination of dazzling diamonds and precious metals is simple and flexible, interpreting the unique style of each couple with neutral charm.
Fearless gesture, bold show of love
The Tiffany HardWear collection sublimates the industrial atmosphere and vibrant art of New York, the birthplace of the brand, with a sharp ring design throughout, unlocking fearlessness and embracing the power of love in the subversive symbiosis of power and elegance.
Modern love, simple and pure
The simplification, deconstruction and extension of the letter "T" have created the timeless style and meaning of the Tiffany T series. Tiffany T1 series is eye-catching and three-dimensional, delivering clear love to you; The T-series bracelets with different gemstones and diamonds combine classic charm with modern style, shining on the wrist and framing the pure look of love.
Heart-to-heart, tacit understanding
Tiffany & Co. Tiffany Knot Collection 18K Rose Gold Diamond Pendant and Double Row Ring Tiffany & Co. brings precious emotional connections to New York street architecture, interpreting three-dimensional beauty with exquisite craftsmanship, presenting the Tiffany Knot collection. The delicate knots of rope become romantic symbols, intertwining the hearts of each other; Gorgeous diamonds are paved with smooth lines, further illustrating an indestructible affection.
04
Burberry "B:MINE" • A gift for love
Burberry presents Valentine's Day "B:MINE" beloved gifts, celebrating love and emotion, and enriching moments of joy. Carefully selected dark pink and beige bags, shoes and accessories to find the spirit of love and create a whisper of love.
Lola Lona's bags, wallets and cardholders are soft and modern, made from Italian-tanned quilted leather with a contemporary interpretation of the Burberry collection check. The Frances bag and the TB logo lockdown are made from Italian-tanned grained leather and embellished with the exclusive Thomas Burberry logo for a multi-faceted look and minimalist style. The Freya tote, pocket bag and Note crossbody bag are more functional, with a bright red two-tone canvas set with dark pink leather. All three iconic bags feature detailed logo snaps and contrasting white branded Horseferry print.
The Montage-print velvet-blend lightweight scarf is made from a silk cashmere-blend that's decorated with jacquard-worsted Burberry collection beige checks and Horseferry-printed. Classic checked cashmere scarf with logo embroidery. Italian worsted silk-twill scarves are handcrafted to illustrate the map of the island of Great Britain, a vivid interpretation of the brand's archived prints.
The quilted leather classic trainers are a modern interpretation of the brand's check and feature a streamlined design for light comfort. Simple flat sandals and dark pink low- or stiletto heels with gold-plated Thomas Burberry's exclusive logo for a sophisticated style.
Image source: Courtesy of the brand