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Rabbit culture and rabbit economy are popular in Shencheng

Rabbit culture and rabbit economy are popular in Shencheng

On January 22, the Shanghai Museum welcomed the first audience of the Year of the Rabbit. Photo by Wang Gu

  Zhongxin Wanghai, 22 January Topic: Rabbit culture and rabbit economy are popular in Shencheng

  Written by Wang Di

  On the New Year solstice, the jade rabbit comes to the world. Shanghai's Year of the Rabbit is full of "joy of jumping", and the rabbit culture and rabbit economy are popular in Shencheng.

  At 9 a.m. on the first day of the Lunar New Year (January 22), the Shanghai Museum welcomed the first audience of the Year of the Rabbit, and the "cultural relics rabbits" who rushed to watch here were happy. The rabbit Zun and double rabbit car scale ornaments of the Western Zhou Dynasty, the white-glazed rabbit of the Tang Dynasty, the green jade rabbit paperweight of the Southern Song Dynasty, the crystal rabbit of the Yuan Dynasty, the jade rabbit branch god of the Qing Dynasty... Seven richly shaped rabbit image cultural relics gathered here after thousands of years, showing the ancient Chinese people's long-term observation and love for rabbits.

Rabbit culture and rabbit economy are popular in Shencheng

"Jade Rabbit Spirit - Shanghai Museum Year of the Rabbit Spring Festival Exhibition". Photo by Wang Gu

  "Post-05" high school student Wu Youqi "fell in love at first sight" with the cute Yuan Dynasty crystal rabbit, "The rabbits in the eyes of the ancients seem to be similar to what I thought, they are gentle, cute, and more auspicious." She and her family came to experience the taste of the cultural year, and the exquisite attention of the special exhibition of the year of the rabbit made her feel that the trip was very interesting, and she became interested in "rabbit culture and creativity".

  Chu Xiaobo, director of the Shanghai Museum, said that the cultural connotation of rabbits is extremely rich, and there is a beautiful meaning of continuous reproduction and happiness. I hope that these vivid "bunny elves" can bring the audience a happy New Year.

Rabbit culture and rabbit economy are popular in Shencheng

"Rabbit – Zodiac Art Exhibition" was exhibited in the East Building of Shanghai Library. Photo by Wang Gu

  "Chinese Festival Rabbit" who celebrates the New Year happily, "Overseas Comic Rabbit" who humorously and funny, "Cutting-edge Design Rabbit" who unleashes imagination... As a check-in place for Shencheng Internet celebrities, the East Building of Shanghai Library is holding a unique and large-scale "Rabbit - Zodiac Art Exhibition". On the first day of the Chinese New Year, readers in Shanghai were happy to explore more than 300 "ancient and modern Chinese and foreign rabbits" scattered in different areas.

  The creators of the rabbits include highly respected painters, unruly trend artists, teachers and students of art academies and literature and art lovers from all walks of life. Li Ying, director of the publicity and promotion department of the Shanghai Library Reading Promotion Center, told reporters that many readers have come here to see the exhibition, and some creators have come to look for their selected rabbits. "At present, everyone is still very interested in having such a rabbit image art exhibition during the Spring Festival. Rabbits are cute, and there are many images of rabbits in the picture books that children have read since childhood. ”

Rabbit culture and rabbit economy are popular in Shencheng

"Chao Rabbit Spring Jubilee" Chinese New Year Lantern Festival. Photo by Wang Gu

  In the evening, the "Chao Rabbit Spring Jubilee" New Year lantern will be lit up in the centennial lane of "Jinchao 8 Lane". The "New Year Rabbit" holding persimmons and oranges, the "Red Envelope Rabbit" carrying a treasure chest, and the "Flying Rabbit" blessed with 36 koi and good luck... 78 colorful "tide rabbits" haunt the eight lanes crisscrossing the halls, sending Chinese New Year wishes to visitors.

  Mr. Zhao, a post-95 generation, who walks with his friends to enjoy the lanterns, has a plush toy key ring of Disney's popular character "Star Delu" (a purple rabbit) on his backpack. He said that this year Xingdailu has lived the "year of its own life" and is quite popular among young people. On social platforms, fans posted newly purchased peripheral products online and offline, and said that "the Year of the Rabbit will be a big development 'rabbit' with Lulu".

Rabbit culture and rabbit economy are popular in Shencheng

"Chao Rabbit Spring Jubilee" Chinese New Year Lantern Festival. Photo by Wang Gu

  Star Delu's popularity is not unique, and the "rabbit economy" is in full swing in the Chinese rabbit market. Cultural units such as the Palace Museum have successively launched cultural and creative New Year goods that combine rabbit elements; Chinese style lovers changed into New Year's greeting Han clothes embroidered with cute rabbits...

  Zhong Fulan, president of the Shanghai Folk Culture Society, pointed out that "rabbit" has a long cultural history in China, and has been considered to bring good luck to people from ancient times to the present. In the life of Chinese, a person has been associated with "rabbits" from the moment he fell to the ground, and even children who are not rabbits often wear rabbit hats and shoes. Entering the Year of the Rabbit, people pray for "Rui Tu Chengxiang", pray that Rui Rabbit will be better for the world, Guotai and the people will be safe, and the wind and rain will be smooth. (End)

[Editor: Jiang Yuwei]

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