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Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

author:Greater Bay Area Entrepreneurship
Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

Written by: Bay Area Entrepreneurship

Source: Network

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

In 2022, BYD's new energy vehicle sales exceeded 1.8 million units, ranking first in the world.

At the beginning of 2023, BYD founder Wang Chuanfu personally released BYD's high-end model Yangwang and self-developed Yi Sifang technology.

Wang Chuanfu, who has always been low-key, now frequently appears in front of the media and personally stands for the BYD brand, so Wang Chuanfu is said to be good at marketing.

In 2022, Musk acquired Twitter, mastering the world's largest public opinion machine, and shut up whoever he wants, but it did not save Tesla's fate of sales being surpassed by BYD.

At the beginning of 2023, Tesla began a new round of price reductions, with a maximum reduction of 50,000 yuan.

This move caused a large number of old Tesla owners to be dissatisfied, and banners were pulled up everywhere to defend their rights, demanding that Tesla refund the difference.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

However, it also made many owners who have long loved Tesla decisively, and it is said that sales have skyrocketed by 500%. As a result, Musk became a "technical genius" and "conscientious entrepreneur" among many people.

At the beginning of the new year of 2023, BYD and Tesla began to compete in short battles, but they did not play the same routine.

The price of Tess went straight to less than 200,000, from the positioning of luxury cars to civilians. BYD's high-end brand looks up, the price directly exceeded the 1 million mark, and the dise counterattacked Gao Fu handsome. Let many people sigh:

I used to have no money to buy BYD, and now I can't buy BYD.

The two companies have different tracks and different ways of playing, but the goal is exactly the same: to use all their skills to compete for the hegemony of global new energy vehicles.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

The same is selling cars, why does one kill from the high-end to the low-end, and the other rushes from the low-end to the high-end? This has a lot to do with the personal background of the person at the helm.

Today, let's talk rationally about the heads of these two companies: Musk and Wang Chuanfu.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

In the hearts of many Chinese people, Musk is a scientific genius, known as "Silicon Valley Iron Man", and he does not understand marketing at all, the most commendable is that Tesla does not even have a public transportation department.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

There is some truth in this statement, because every time Tesla encounters a public relations crisis, it is handled in a mess, climbing the roof of the car, pulling banners, everywhere.

People who say that Musk does not understand marketing either misunderstand the word "marketing" or are actively helping Musk create a character who "does not understand marketing".

Among the global tech giants, there are only two marketing gurus: Steve Jobs and Musk.

Apple's mobile phone can have today, and Jobs' marketing ability is inseparable, and Truss can make car owners around the world crazy, and it is inseparable from Musk's superb marketing ability.

Many people's understanding of marketing is at the product level, advertising level marketing, and Jobs and Musk's marketing is spiritual, that is, we commonly call "brainwashing".

If you don't believe it, you can reflect on whether Jobs and Musk are both regarded as spiritual leaders by users? In some sensitive industries in the mainland, is this routine somewhat familiar?

The computers that Jobs initially sold were basically semi-finished products, please read "Jobs" for specific understanding; And Truss is called "rough room" by everyone, why don't users care about these and can forgive?

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

Because they pushed themselves high enough. Do you see what Musk claims he did? Online payment, electric vehicles, rocket recycling, brain-computer interface, such a car made by God, even a "rough room" is much more high-end than fine decoration.

God pinches a clay man, blowing fairy qi can become a living person, while ordinary people pinching clay people, but will be called mentally retarded, this is the difference.

Musk "not only does not understand marketing, but is a technical genius," the reason for this view is that Musk graduated from the University of Pennsylvania with a double major in economics and physics. And Musk is famous for founding the world's first online payment company PayPal (PayPal).

To interject here, fortunately there is a Jack Ma in China, otherwise we would now use PayPal instead of Alipay.

In fact, those who know Musk's history know that PayPal was not founded by Musk, but the idea of three other young people who exchanged ideas after a speech at Stanford in 1998.

Later, after being discovered by Musk, he successfully entered the PayPal company, and used the advantage of funds to seize the position of chairman, and then kicked the original founder away, and the latter story became the PayPal Musk founded.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

There's no denying that Musk has a very strong insight, can see future business opportunities, and is good at integrating his favorite resources at the right time, and then gaining control and writing his own myth.

You can look at Musk's development history when you have time, and you can know whether the editor has a point, Musk is really not a technical genius, but is very good at borrowing the momentum, and hyping the concept for himself, and then using this advanced concept to let capital pay for him.

Of course, being able to do this is also very worthy of our admiration, without affecting him as a great entrepreneur.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

Speaking of Tesla's Musk, we have to mention one of his competitors in the East: BYD's founder, Wang Chuanfu.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

Because of several press conferences and the announcement of several technologies developed by BYD, BYD's sales increased rapidly, so, in the mouths of many people, Wang Chuanfu became a marketing genius, and ignored his technical background, just the opposite of Musk.

Wang Chuanfu, graduated from Central South University in 1987 with a major in metallurgical physical chemistry, and entered the Beijing Nonferrous Metals Research Institute in the same year to study for a master's degree.

After graduation, Wang Chuanfu was left in the hospital to work, and has been associated with batteries ever since.

Although he is a technical man, but born in Anhui Wang Fuli, with the genes of Hui businessmen in his blood, with natural business talent, he worked in the Nonferrous Metals Research Institute for five years, found that nickel-cadmium batteries will have a huge development, which contains a huge business opportunity.

In 1995, he borrowed 2.5 million yuan from his cousin and came to Shenzhen to start developing and producing batteries.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

At that time, Shenzhen was still in the stage of barbaric development, most of the entrepreneurial groups were reckless heroes, and there were relatively few people who used high-tech to start businesses, and in the mobile phone battery industry, Wang Chuanfu had few opponents in China, and his goal was to directly challenge Japan's Panasonic and Sanyo.

With excellent technology, Wang Chuanfu's battery quickly seized the market, and in only three years, he became the global leader of nickel-cadmium batteries.

After making a good battery, Wang Chuanfu set his sights on the automotive industry, because he had his own battery technology, his goal at the beginning was new energy vehicles, 2006 car, BYD's first electric car F3E was successfully developed, and in 2009, F3DM officially entered the market.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

To mention a little, Tesla's first car, the Roadster, was born in 2008. Because the publicity is in place and has a huge impact on the world, until now, 99% of people will believe that the first new energy vehicle was developed by Tesla.

After the listing of F3DM, BYD's research and development in new energy vehicles began to get out of control, not only with completely independent three electric (motor, cell, electronic control) technology, but also develop its own IGBT chip, so far, BYD is also the world's only car company with independent IGBT chip.

Because of the focus on research and development of core technologies, BYD currently has as many as 9,426 new energy patents, and Tesla has 986, a difference of nearly 10 times.

According to Wang Chuanfu's personal confirmation, the three words of BYD have no symbolic meaning, when registering the company, he submitted 5 names, but they were rejected, and he had no choice but to think of the three words "BYD", the purpose is to avoid repeating with others.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

Therefore, whether it was before or now, no matter how far BYD has developed, the three words "BYD" have been complained about by countless people and questioned that they are not high-end enough.

In addition, many enthusiastic netizens also feel that BYD's LOGO is not fashionable and atmospheric enough, and have designed a variety of logos for free. Unfortunately, I have not received any response from BYD.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

The founder of a company only focuses on research and development of technology, creates the best car to give back to users, and does not even care about the corporate name and brand LOGO, but can be called a marketing master, Xiaobian can only laugh.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

It is undeniable that Tesla's global influence is now incomparable to BYD, but BYD has also avoided becoming the second Huawei with its own technical strength.

Now BYD, except for tires and glass, all accessories are produced by itself, while Tesla, except for a set of car machines, all spare parts rely on external procurement.

Technical genius Musk, marketing master Wang Chuanfu, is it too wrong?

One relies on marketing to influence the world and become the global leader, and the other relies on technology to conquer users and achieve a counterattack with strength.

This is the biggest difference between Tesla and BYD, as for which one can go further, no one can be sure, but also rely on market sales to speak, with the owner's real money to vote.

Thank you for reading, what kind of views do you have on the two founders of BYD and Tesla, welcome to leave a message to evaluate.

Finally, I wish all my friends Chinese New Year's Eve happy! The Year of the Rabbit is auspicious!