Recently, at the new energy strategy conference held by Dongfeng Fengxing, the pure electric pioneer SUV - Fengxing Thunder made a stunning appearance, and once it was released, it became the focus of discussion, and the topic continued to heat up. Why did Thunder win so much attention? What do consumers really value about it? Let's find out today.
The new design has a sense of technology, and the wind and thunder mecha style design are preemptive
If you want to attract young consumers, appearance is the first stepping stone. Whether a car is good or not, whether it is worth buying, will be largely affected by its own interior and exterior design, which has become an indisputable fact in the current automobile consumer market. Dongfeng Fengxing, which is well aware of this, has worked the design of Fengxing Thunder, and has further introduced the new design concept of mecha style, which is very futuristic and technological, on the basis of the existing exclusive design language - Feng Dynamics. And this also coincides with the preferences of today's young consumers.
The front grille of Fengxing Thunder adopts the design of borderless parametric mecha dragon scale grille, and the visual impact brought by mecha wind instantly captures the hearts of young people. The detailed design of the sports package combination that echoes before and after, the design of the headlight group with the shape of the "X" separation light knife, and the multi-scene combination of lamp language mode bring the ultra-futuristic atmosphere to the extreme. It only takes a glance to firmly attract the attention of young people, young enough and stylish enough!
In terms of interior, continuing the futuristic technology style in the exterior design, the driving experience of Fengxing Thunder is very superior, the wrap-around central control design has a bit of just the right sense of light luxury, spacious and practical interior space and a series of black technology configurations allow young users to enjoy comfortable travel and experience the charm of pure electric SUV full of technology.
The ultra-first-class motor brings surging power, Fengxing Thunder, superior performance, 0 anxiety
High appearance is the first impression that Fengxing Thunder brings to consumers, and strong performance is its winning weapon to eventually win the hearts of consumers. The surging power brought by the high-efficiency all-in-one motor equipped with Fengxing Thunder makes it stand out!
The peak power of the motor can reach 150kW, the peak speed is 16,000rpm, and the peak torque is 340Nm, which improves the speed and acceleration ability of the middle and rear sections. Fengxing Thunder 0-30km/h acceleration time is only 2s, zero hundred acceleration time can reach 7.9s, excellent acceleration performance, so that young users can enjoy the speed and passion!
While the performance is strong, the endurance of Fengxing Thunder is also extraordinary. Super large armor battery, 85.9kWh battery capacity leading the class, energy density is more than 175Wh/kg, a charge can reach CLTC comprehensive cruising range of 630km, has reached the industry-leading level. Fengxing Thunder allows users to freely explore the great rivers and mountains without fear of mileage anxiety.
In addition, Huawei's Heat Pump 2.0 system, which is also remarkable, realizes integrated thermal management of air conditioning, electric drive, and battery heating demand, achieving excellent performance and energy consumption, increasing the cruising range of the vehicle by 15% at low temperatures, and will not lose power significantly in winter. The high-efficiency energy recovery of a single pedal that increases the endurance by 30% and the technical blessing of extremely high motor efficiency of 98% make the power consumption of Fengxing Thunder only 14.3kWh per 100 kilometers, further improving the endurance.
In addition, Fengxing Thunder also has ultra-fast battery charging technology, charging 15min endurance of 100+km, 30%-80% charging time about 37min, fast charging allows Fengxing Thunder to be revived in a very short time, users no longer need to wait anxiously in front of the charging pile.
The two intelligent systems help together, and the strength of Thunder Technology is who competes
Today's young consumers are increasingly demanding in the configuration of intelligent technology. Fengxing Thunder has a new Fx-Drive system, which is full of technological skills, bringing young users a full range of intelligent travel intimate services with zero dead ends, and enjoying a new trend travel experience.
In terms of intelligent assisted driving, Fengxing Thunder is supported by 19 intelligent hardware and has 12 L2+ level assisted driving functions, including adaptive cruise ACC, lane departure warning LDW, lane keeping LKA, etc., and the level of assisted driving has reached the industry-leading level. In the World Intelligent Driving Challenge held by the Ministry of Industry and Information Technology, Fengxing Thunder's system won the overall gold award for driving assistance, which is worthy of technical strength.
In addition, Fengxing Thunder also cooperated with Tencent in depth with the version 2.0 human-computer interaction system to create a scientific and technological intelligent cockpit. The car machine has Tencent's massive ecological resources, such as WeChat, Tencent Map, iFun Listening (QQ Music, Himalaya, Penguin FM, WeChat Reading), Tencent Video and other popular apps with high usage frequency among young people. Intelligent voice interaction not only realizes comprehensive control of the software and hardware in the car, but also enables continuous dialogue, making the daily life of young users more convenient. Coupled with the blessing of diversified configurations such as cockpit microclimate management, concert hall-level acoustic space, and cool light show, it further enhances the intelligence level of the Fengxing Thunder cockpit.
Epilogue:
Today's young consumers are not only blindly paying for appearance, their consumption concept is gradually becoming rational, only eye-catching, superior performance, excellent battery life, rich configuration and avant-garde zero short board products can really enter their hearts and become their best choice. Dongfeng Feng Behavior, which has a deep understanding of user needs, brings the wind and thunder to young users, which is truly a Chosen God car with full marks from appearance to performance to configuration, and is bound to become a new model of pure electric SUV!