In China, the consumer market for organic products has become quite large. According to the 2017 data of the Global Organic Trade Guide, China has jumped to the fourth largest country in the world in terms of organic product consumption, and today, China has occupied the fourth largest organic product consumption position for many consecutive years.
Organic wine, as a niche product in the organic food category, started late but developed rapidly. According to a new study by the International Institute of Wine and Spirits (IWSR), global consumption of organic wine will reach nearly 1 billion bottles by 2023, accounting for 3.5% of global wine consumption, up from just 1.5% in 2013.
Organic wines are making up an increasing proportion of the wine market, as is China, one of the world's top five wine consumers. With 14,000 hectares of organic vineyards planted in China, it ranks sixth in the world, and major wineries have also obtained China's organic certification, setting their sights on the Chinese market. Organic wines that are popular in Europe, how to find a foothold in the Chinese market?
Pure terroir
As the legal appellation of Spanish wine, Almanza has a history of more than 200 years, and OE organic wines come from Sehentia wineries with abundant sunshine, dry climate and high altitude. For organic wines, the pure terroir is the icing on the cake.
As the largest organic garden in Europe, Saihentia Organic Ecological Winery is backed by the Mugr6n Mugelon Mountain Range, commonly known as the mother mountain, belonging to the limestone mountain, with an average height of 1000 meters and the highest peak of 1209 meters, where the sunshine is sufficient, the average annual rainfall is less than 350 mm, due to the low rainfall, strong soil permeability, coupled with the large temperature difference between day and night, so that the grapes are full and mellow, and the "ecological natural" properties of OE organic wine are vividly displayed.
Adhere to organic farming management standards
OE organic wines are also meticulous in vineyard management. First of all, organic vineyards must use natural substances as fertilizer for 3 years in a row, herbivores such as sheep to help weed and turn the soil, and animal manure as fertilizer. Each grape is sown, weeded and harvested by professionals in accordance with ancient farming cultures. They harvest the grapes by hand at different times, depending on the time of their growth.
Under the natural purity of the terroir and the strict management of man-made, OE organic wines have obtained the dual organic certification of the European Union and China.
Organic wines need brand support
For the new generation of Chinese consumers, organic wine alone will not work by concept, it needs the support of the brand.
Satisfying consumers' demands for health and establishing brand recognition is the starting point and destination of OE organic wines in the Chinese market. In recent years, OE Organic Wines has continuously strengthened its brand building and practiced its organic mission.
The Ariya Group, which is backed by OE Organic Wines, is a member of the World Organic Trade Alliance OTA, cooperates with more than 50 enterprises engaged in the production of organic products around the world, and uses the advantages of its overseas companies to cooperate with local producers to develop its own brands, establish a strong source product supply chain management system, and achieve product safety and traceability.
In production and life, Aritaya Group is committed to fulfilling its social responsibilities while ensuring quality, adhering to the path of sustainable development, and has never slackened its efforts in environmental protection.
Green planted, naturally brewed OE organic wine, in addition to harvesting "health" and "environmental protection", but also retains the soul of wine - "terroir", completely expressing the natural essence of the place of origin.
As OE organic wine is recognized by more and more consumers and recognizes its organic concept, in the future, OE organic wine will continue to be active in the market of Chinese organic wine, bringing more and better new experiences of organic life to Chinese consumers!