The protagonist of the Year of the Rabbit is, of course, the Bunny! Not only the Year of the Rabbit commemorative coin, rabbit doll, rabbit gift box and other limited products launched by major brands, rabbits have also become a hot favorite in the pet industry. On social platforms, pet bloggers who raise rabbits have gained traffic and gained a large number of fans. In the offline pet market, Wang Xinyan, who sells rabbits in Wushan Bird and Flower City, has been very busy recently, and the annual closure has fallen, more and more people come to ask about rabbits, and the price has also climbed and doubled.
As the year drew to a close, the price of pet rabbits doubled
Rare varieties can cost thousands of dollars
Buying a rabbit in the Year of the Rabbit to go home for the New Year may be one of the reasons for the recent price increase of pet rabbits.
The pet street on the first floor of Wushan Flower and Bird Craft City is very popular with young people, and when you walk down the escalator, all kinds of cute pet rabbits are placed in the most conspicuous position. At five o'clock in the afternoon, the mall is about to close for business, and Wang Xinyan's family is busy counting rabbits, feeding, and cleaning up feces in the store, all of which are spread out on the ground, and people are constantly coming to ask.
Wang Xinyan told Orange Persimmon Interactive that the purchase price of rabbits has risen every day since mid-January, and the most ordinary white rabbit in the store sold for 35 yuan / piece last Friday, and this week it rose to 50 yuan / piece, which is roughly the same as the level of previous years, and the pet rabbit has risen from 80 yuan to 160 yuan, while the price in the same period last year started at 100 yuan. At the same time, the price of rabbit food has also risen to varying degrees, "because it is almost the New Year, and the logistics will stop in a few days." ”
For as long as Wang Xinyan can remember, her mother has been selling rabbits at the Wushan Bird and Flower Market. Recalling the changes in the past 20 years, Wang Xinyan said that there used to be more than a dozen rabbit merchants here, most of which were later replaced by catteries, and now there are only six or seven, most of which are cats, dogs, rabbits and hamsters sold together. The domestic supply of pet rabbits has also changed from pure imports to foreign imports and domestic breeding.
"At present, the little white rabbit, dwarf rabbit, lop-eared rabbit is more mainstream, relatively niche cat rabbit, angora rabbit," like cats, rabbit varieties are also very many, each breed is subdivided into many varieties, Wang Xinyan said, "except for the little white rabbit, all other are imported foreign varieties bred in China, most of them are bought by children." "The usual price of the white rabbit is about 35 yuan, the pet rabbit is 80~160 yuan, "these are not player-level rabbits," Wang Xinyan said, the rabbits in their store are aimed at the mass market, "like Himalayan rabbits, rare color pygmy rabbits and lop-eared rabbits, such as sable frost white, the price is as high as thousands of yuan." ”
Not only domestically, the Year of the Rabbit has also set off a pet rabbit fever in Russia.
According to CCTV Finance, in Russia, the Chinese Year of the Rabbit has also made rabbits a boom in the pet industry, and it is expected that by the end of 2023, the demand for rabbits in the pet market will surge 10 times, and the last time such a "rabbit fever" appeared was on the eve of the last rabbit 12 years ago.
Bloggers who raise rabbits earn Rabbit Year traffic
The rabbit shop opened into the Hangzhou mall
Bunny has become the new traffic password in 2023.
On Xiaohongshu, there are more than 100,000 notes about pet rabbits, from how to raise rabbits to rabbit dressing, there are thousands of accounts with the theme of rabbit sharing, and popular posts have tens of thousands of likes. On Douyin, a blogger shared a short 4-second video in which a little rabbit jumped up and jumped into the trash. In just 4 seconds, it has attracted more than 2.56 million likes, 220,000 comments, 160,000 favorites and 580,000 retweets in the past month, which can be said to be the king of traffic in the vertical category of pets.
Hangzhou's post-90s white-collar flute is one of them. Dizi has had a desire to raise rabbits since she was a child, so after work, she had her first rabbit, named "Xiong Second Floor", nicknamed the second floor, and also opened B station, Weibo, Douyin and other accounts for it, and opened a live broadcast for the rabbit in her spare time, and many people came to watch. "The second floor of the bear" is a domestic dwarf rabbit, purchased from an e-commerce platform, "I'm a non-pedigree, the price is 88 yuan, very cheap, some pure-blooded rabbits are thousands of them." ”
The rabbits with a price of tens of thousands in the mouth of the flute are generally pet rabbits, pet rabbits and ordinary meat rabbits, the difference is that pet rabbits are smaller, have a longer lifespan, more diverse appearance, and are smarter. The audience of pet rabbits is mainly young white-collar workers, industry insiders told Orange Persimmon Interactive reporter, "Compared with pets such as cats and dogs, rabbits have less than that great demand for space, and with the epidemic, everyone's acceptance of pets is getting higher and higher, and the original group of people who went to the flower and bird market to sell rabbits has higher demand." ”
Like many catteries and kennels, rabbit kennels are increasingly opening up in shopping malls.
On the second floor of Hangzhou Hubin Yintai in77 Area B, there are four or five shops selling loli clothes, and there is a pet rabbit shop called "Rabbit Nest Town" interspersed in the middle, and there are many beautiful girls who pet rabbits in the store. Approaching the Year of the Rabbit, more people have come to pet rabbits recently, and "weekends and holidays are so crowded that they can't squeeze in." ”
Compared with the pet rabbits sold in Bird and Flower City, the rabbits in Rabbit Nest Town are mostly priced at 500~5000 yuan, and the audience is mainly young people, and the average unit price is about 1200 yuan. Zhu Yaomin, planning director of Rabbit Nest Town, told reporters, "Rabbit Nest Town has 5 stores in Hangzhou, and this year of the rabbit, under the condition of stable epidemic, it is expected to expand to 10~15 stores in Hangzhou." ”
"Rabbits don't eat carrots"
Buying rabbits is not expensive, but raising rabbits is not easy
"Buying rabbits is not expensive, but buying cages, rabbit food, hay, teething sticks, and then toys, clothes, etc., the maintenance process also has vaccination, medical treatment and other expenses, some people raise good if they want to walk rabbits, walking rabbit ropes, teething sticks This kind of expenses are endless, poor and poor to raise rich and rich, conventionally 1~200 yuan per month is enough." Wang Xinyan told reporters.
"Many people think that rabbits love to eat radishes and vegetables, but in fact, rabbits do not eat carrots, and the staple food of pet rabbits is hay and rabbit food, and a small amount of water is replenished through vegetables." The feeding of rabbits is very particular, Wang Xinyan said, rabbits are very bold, "One year when the subway was repaired, more than 40 rabbits in the store were directly scared to death overnight." ”
Dizi, who has been raising rabbits for two years, has learned the habits of many rabbits in the process, so she has met many "rabbit friends", and also joined the mutual aid group of rabbits raised in Hangzhou City, she sighed, "Rabbits are really fragile and need more careful care, sometimes cats and dogs may be at home for a few days it doesn't matter, but rabbits can't." ”
In addition, the problem of rabbit illness will make people more headache, last year's National Day holiday flute went out to play for 5 days, came back to find that the rabbit's head was crooked, for this heartbroken, "because rabbits are considered foreign pets, many pet hospitals do not have doctors who can see rabbits, and compared to cats and dogs, the treatment experience is richer, hospitalized for a long time is good, so it is a foreign pet sick, or it will be more worrying." ”
Now, the flute will send the rabbit to foster every time he wants to go out, the price of rabbit boarding in the market is between 20~50 yuan per day, and the location should be determined in advance during the New Year's holiday, "Pet hospitals can also be fostered, but more expensive, I am looking for this is to raise rabbits themselves, equivalent to opening a nursery for rabbits, I found her on New Year's Day when there was no drag, 25 yuan on weekdays, and the price added to holidays is 40 yuan / day." ”
While the rabbit craze is rising, more and more rabbits are abandoned.
In the Hangzhou City Guoda Plaza store in Rabbit Nest Town, abandoned rabbits are often displayed. Zhu Yaomin told Orange Persimmon Interactive Reporter that people often throw rabbits that cannot be raised directly at the door of various stores in Rabbit Nest Town, which once bothered them very much, and later they used the Rabbit Nest Town National University Store as a love adoption store for rabbits, "I am afraid that they will not cherish it if they take it back for free, so they will sell it in the store at a love adoption price of 199 yuan." ”
In Singapore, the phenomenon of abandoning rabbits in Singapore is very common, and Singapore's Lianhe Zaobao has reported that the number of abandoned rabbits will increase by about 30% compared to usual in the Year of the Rabbit. The founder of a rabbit adoption agency in Singapore cautions against buying or giving away pet rabbits on a whim in order to "get a good look" in the Year of the Rabbit. More merchants also sincerely suggest: think clearly before deciding whether to raise rabbits. ”
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