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The CEIBS GI product promotion short film "Harvest – Meixian Kiwifruit" was broadcast on France TV International 5

author:Huashang.com

The CEIBS GI product promotion short film "Harvest – Meixian Kiwifruit", produced by our delegation, was broadcast on TV5MONDE's European and American channels on Christmas Eve 2022, and will be broadcast worldwide through the station for the next five years.

The CEIBS GI product promotion short film "Harvest – Meixian Kiwifruit" was broadcast on France TV International 5

The film beautifully presents the Meixian kiwi fruit, which is known as the "Baoji miracle" and "Shaanxi business card". Meixian is located in the central and western part of Shaanxi Province, bordered by the Qinling Mountains in the south and the Wei River in the north. The warm climate and abundant sunshine throughout the year give birth to the full fruit shape and attractive color of the Meixian kiwifruit. The pure mountain spring water and the temperature difference between day and night at ripening time of more than 10 degrees give the fruit a golden sweet and sour ratio.

The CEIBS GI product promotion short film "Harvest – Meixian Kiwifruit" was broadcast on France TV International 5

Kiwi fruit is native to China, rich in nutrition, and enjoys the reputation of "King of Fruits", "Crown of VC", "World Rare Fruit" and "Nutrient Gold Mine". "The Book of Poetry, Hinoki Wind", "Compendium of Materia Medica" and "Bencao Yanwen" all have descriptions of kiwifruit. Meixian wild kiwifruit is rich in resources and is one of the best eugenic areas for kiwifruit. Meixian kiwifruit was included in the list of the first batch of 100 protected products of the Chinese side of the China-EU Agreement on Geographical Indications for its excellent quality.

The CEIBS GI product promotion short film "Harvest – Meixian Kiwifruit" was broadcast on France TV International 5

After eight years of negotiation, the EU-China Agreement on Geographical Indications was formally signed in September 2020 and entered into force on March 1, 2021. This is the first comprehensive and high-level geographical indication agreement signed by China with foreign investors, and it is also an important pragmatic achievement in the development of China-EU economic and trade relations in recent years. The signing and entry into force of the agreement provides opportunities and guarantees for relevant products from various provinces, autonomous regions and municipalities in China, including Shaanxi, to enter the EU market and enhance their visibility in Europe, and at the same time help EU related products to export to China, enrich China's consumer market, and better meet the growing needs of the people for a better life.

The CEIBS GI product promotion short film "Harvest – Meixian Kiwifruit" was broadcast on France TV International 5
The CEIBS GI product promotion short film "Harvest – Meixian Kiwifruit" was broadcast on France TV International 5

On September 14, 2020, Zhong Shan, Minister of Commerce of the People's Republic of China, German Ambassador to China Getze and EU Ambassador to China Yu Bai officially signed the Agreement on Protection and Cooperation of Geographical Indications between the Government of the People's Republic of China and the European Union.

Founded in 1984, France Télévision International 5 is the world's fourth largest television media network, with programs in 198 countries and regions and nearly 400 million viewers worldwide. In order to implement the China-EU Agreement on Geographical Indications, our delegation promoted the establishment of a short video column for the promotion of products of the China-EU Geographical Indications Agreement in Taiwan to serve the promotion of domestic related products to Europe and abroad, which was welcomed by domestic provinces, autonomous regions and municipalities. The production of the Meixian kiwifruit short film has received strong support from the commerce, intellectual property and foreign affairs departments of Shaanxi Province and Baoji City.

Source: Chinese Mission to the European Union

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