The live broadcast of the Double 1 pre-sale session once again confirmed the importance of Li Jiaqi in consumer shopping, just 40 minutes after the broadcast, the product links of major well-known brands have been announced to be sold out, and even the news has been on Weibo hot search, people can't help but marvel, super anchor Li Jiaqi's appeal is so powerful, why is the shopping of Double 11 inseparable from such anchors? It's not without answers.
As early as the beginning of October, Li Jiaqi's live broadcast room has created a double 11 atmosphere, a show called "OFFER 2 for All Girls" has also attracted the attention of consumers, and the preferential points of Double 11 have appeared in front of the public in the form of variety shows in the form of a variety show, and Li Jiaqi is the negotiator who represents consumers and brands to fight for offers. "Securing the best benefits for all girls" is undoubtedly his ultimate goal in every negotiation. In the content of the program, Li Jiaqi and the brand side launched a game on the issue of formal wear and giveaways, and the unique insights and analysis made the audience feel that this is by no means a simple consumer and selling behavior, but a good opportunity to penetrate into the minds of consumers and open up a connection with the brand.
For the brands participating in "All Girls' OFFER 2", it is also an excellent exposure time, many consumers do not know the story of the brand behind the products they buy, and this time, the product manager and even the founder came to the front of the curtain, in addition to the preferential points and benefit points, they brought more core product ingredients, from the perspective of product technology, whether to meet the needs of consumers, and the attitude of the enterprise itself and other aspects are shown in front of the public, This also makes consumers who enter the live broadcast room can't help but sigh, it turns out that the live broadcast room is not the same as before, not only considering whether the product is affordable and how the price is, but when it is time to test hard power.
One of the impressive is that the founder of Ou Shiman was also invited to the studio, and the founder who has reached the age of antiquity has also entered the dynamic consumption frontline, bringing fans an offer that reflects the value of his own products, which is recognized and supported by the public. And the power of common feelings has also added a lot of attention to this variety show, and Eric, the head of Fullis China, who is at a loss for the 10 yuan preferential amount, has triggered many audiences to compare their hearts to hearts.
After watching the show, it is not difficult to answer why the shopping of Double 11 consumers is inseparable from the super anchor Li Jiaqi. From the perspective of consumers, truly realize that the products in the live broadcast room are born for consumers, this meticulous and sincere attitude is the killer skill that moves consumers. As an anchor with mature experience who has worked in the beauty industry for 7 years, Li Jiaqi has professional tasting and judgment ability for products, especially beauty products, and as a bridge connecting consumers and brand products, he can read the minds of all girls.
Today's live broadcast room is going through a stage of survival of the fittest, and Li Jiaqi's live broadcast room is also shouldering more and more responsibilities, with the continuous expansion of categories involved, in addition to beauty, home appliances, daily chemical products have also entered his live broadcast room, to achieve a real three-way win-win, is the long-term and sustainable power of Double 11 live shopping.