Today, an acquaintance in my life asked me in WeChat: I see that your headline account is still updating these days, has your income decreased?
I told him: miserable, falling off a cliff!
He then told me that after Toutiao adjusted the earnings rules on January 22, he only lasted three days and did not update it again.
In fact, I noticed that many netizens have been cut off because of this income adjustment, including two phenomenal figures I respect very much: Sister Tambosa and Xiaoyue, a pig on the pig.
I understand their interruption, because in the past, they exchanged their hard work for this share of the platform. And after this platform income adjustment, the same hard work to continue to do may not really be worth it.
Take me personally, for example, five days ago, I had a small hit with 250,000 views.
If before the platform adjusted the income, I personally estimated that the income of this article was about 300 yuan, but the actual income this time was only 100 yuan. And the other thousands or tens of thousands of read manuscripts are hardly worth mentioning, and I am talking about articles, not micro headlines.
So why should I insist? In fact, there are many reasons to say it, but the core point is that I personally have a faint premonition and expectation, that is: headlines will not make all articles so little profit.
I have been pondering the January 22 announcement for several days, and I personally have the following feelings:
First, micro-headlines may really not work
Because micro headlines do not need to be marked original, and this reform focuses on supporting original and high-quality, micro headlines obviously do not belong to this category.
Second, Q&A is said to have also fallen in price
I myself generally do not write questions and answers, and I do not understand the situation of questions and answers. However, according to the reactions of netizens, Q&A is not very "welcome".
Third, this revenue reform has a focus and core, that is, to support high-quality originality
I don't make videos myself, so for me, graphics are the only option. I've been thinking about this question, assuming that the revenue standards of micro-headlines and Q&A are greatly reduced, then for graphics and texts, the payment standards should not be greatly reduced, otherwise it will not be possible to support originality.
And my personal article in recent days has a very low unit price, I understand that the quality of the work is not good enough, and it does not meet the requirements of the platform.
Just now, I saw the news posted by a blogger: his personal article with 410,000 views is currently earning 485 yuan.
Objectively speaking, judging from the reading time of this article (the figure below), the cost of this article is not high compared to the past. I have published several articles with 400,000 views in the past, and I have the impression that the manuscript fee can reach between 550 yuan and 600 yuan, or even higher.
But I want to say that under the current situation, the actual income of 410,000 reading is 485 yuan, which is already very good, which is also the highest unit price in the relevant information I have seen since the revision.
Through this incident, we can illustrate a truth: after this income reform, as far as pictures and texts are concerned, not all of them are three cents and five cents, and the unit price of this author exceeds one yuan.
Then I think that in fact, there may be better quality works that reach a higher level, such as two yuan, three yuan, and I personally think that the unit price of article works can reach more than one yuan, which is actually worth creating.
What I want to say today is that according to the requirements of the platform, strive to write high-quality original works, which is the only way to get high income. Let's do it together.