【After having a car, new car】Toyota crown has always had a high "status of rivers and lakes" in the minds of the Chinese people. Especially in the south, many consumers will even put the crown and "big ben" on the same level, and those who can open the crown give people the feeling that they are either rich or expensive. But as the brand reduced prices, its own product power began to gradually decline, and the crown that was once brilliant in the past slowly faded out of people's vision. The Highlander "sister car" crown on sale is not comparable in influence to the crowns of the past.
In order to regain its former style, FAW Toyota has announced that it will introduce the new crown to domestic sales as an imported car in the future. The latest product of the Crown family, Crown Crossover, has previously opened pre-sale in Japan, with prices starting from about 214,000 yuan. Taking into account various expenses such as tariffs, the price of the new car in Japan is expected to be around 400,000 yuan. Can Crown return to the top with this product? Let's take a look at the selling points of the new car.
Let's take a look at the design of the new car, in my opinion, the new crown crossover is still quite different from the previous crown in terms of design style. The new car will look more sporty and stylish, and the calm and atmospheric feeling of the past is indeed much less. It uses the latest family design, and the front face is connected by a through-through chrome strip to connect the two headlight clusters, effectively stretching the visual width of the face.
There are huge heat dissipation openings in the front surround, which is somewhat similar to the Asian dragon. The front surround is flanked by a "C" shaped bezel and embellished by a small chrome strip on the front blade. The design elements of the front face are quite rich.
If you can still see a hint of the past crown on the front face, the change on the side of the new car is absolutely earth-shaking. The new car adopts a slip-back coupe body design, which is placed in the crown of the past, how dare you imagine. The side body not only has a powerful waistline, but also has a black plaque on the door to embellish, and with the black wheel fenders, the sense of movement of the side is immediately created.
In terms of dimensions, the new model has a length, width and height of 4930/1840/1540mm respectively, and a wheelbase of 2850mm. The length and wheelbase of the car have reached the level of domestic joint venture B-class cars, but the width of only 1840mm seems to be somewhat meaningless.
At the rear, the new car uses the more popular through-through design, with a red strip in the middle and inlaid with the Toyota brand logo, which is still very recognizable after lighting up. At the same time, the upper part of the rear surround and the tail compartment are painted in black, and the layering is quite good. In addition, chrome decorative strips can be seen in the rear surround, which can be regarded as echoing the end to end.
In terms of interior, Crown Crossoevr still retains a strong "Toyota flavor", with a simple shape and a style biased towards a warm home style. It not only highlights the large screen of science and technology, but also retains the traditional physical function keys. The new car is equipped with a completely new three-spoke multifunction steering wheel. The floating central multimedia display is connected to the outer frame of the instrument panel to form a "duplex" structure.
Next is the power part, there is no official information about the new car yet. We can first take the overseas version of the model for reference. The overseas version of the model provides two powers, the 2.5L hybrid system and the 2.4T hybrid system, of which the 2.5L hybrid system has a maximum power of 183kW, and the transmission system is mated to an e-CVT gearbox; the 2.4T hybrid system has a maximum power of 257kW, and the transmission system is mated to a 6-speed manual automatic transmission.
summary
Looking back on the past 10 years of Crown in China, whether it is the 12th, 13th or 14th generation, it has left a deep impression on our people. Nowadays, the crown is a symbol of "feelings" in the minds of many consumers. But excessive consumption will only make the brand image continue to decline, and if you want to regain its strength, Crown must come up with more powerful products. Judging from the current Crown Crossover information, the main opponent of the new car is still the 34C. But compared with them, Crown Crossover's comprehensive product power does not seem to fully meet the consumer psychology of the Chinese people, or its highlights are not bright enough. Of course, there is still a lot of information about the new car that has not yet been disclosed, or in the coming days, Crown Crossover will give us a variety of surprises, let's wait and see.