Author | Yang Yang Source | Top advertising
A World Cup without an upset is not a real World Cup. This year's World Cup is a bit magical, and the most "hot" keyword is actually "unpopular".
Just as there is a paragraph on the Internet: the charm of football lies in its uncertainty, strong does not necessarily win weak, weak team does not necessarily lose. Of course, like the national football team, it is really a minority to lose to anyone.
Source: Weibo hot search image
As you can imagine, this year's World Cup is full of people cue national football.
Remembering the opening of the World Cup some time ago, I was asking where the Chinese team was everywhere, and the whole network was trying to find a sense of existence for Chinese.
It's just that Chinese elements are hidden in the jokes and billboards, not on the court, so someone painted a famous painting called "The Chinese Team in the World Cup"
Source: Weibo netizens
The worst thing about the Qatar World Cup is not the Chinese team, but the unjust Mengniu. Bought an entire pitch advertising space, and the billboard was hung upside down.
Source: Weibo netizens
It is better to be clever and clever, evading the "first" of China's advertising law and advertising in Qatar.
Source: Weibo netizens
Hisense is not the only one who exploits loopholes to advertise, if it is not to be named, BOSS direct employment is the most "black list".
Source: Weibo netizens
The advertisement in the arena was just a small scene, and the boss Zhiping still felt that it was not too enjoyable, and directly hung the blue logo under the scoreboard.
I thought I just couldn't understand the world of Qatar, which hosted the World Cup and smashed 220 billion US dollars, about 1.5 trillion yuan.
I'm sorry Prince of Qatar, I admit that I was a little louder before.
In terms of deep pockets, it has to be the boss directly, and a whole piece of dog skin plaster is firmly glued to the screen, and the Qatari prince has to take it when he sees it.
Source: Weibo netizen comment
It turns out that "banknote capacity" can not only solve the arrangement of the Qatar World Cup, but also solve the problem of Chinese advertisers showing their faces abroad.
Later, it was estimated that he was complained about too much, and the boss Zhiping realized that he was too abrupt and changed Fang's into a long article.
Source: Weibo netizens
This may be: the big boss is humiliating and cannot be killed, because it has the ability to banknote. Banknote ability may not buy happiness, but it will definitely keep advertising space.
Source: Weibo netizen comment
I thought that the end of the World Cup advertisement was the P picture of Messi and Ronaldo, but BOSS Zhiping said that it was dog skin plaster.
Source: Weibo netizens
I only hate that each finger of my gemstone ring is not the size of a pigeon's egg, and I am embarrassed to face the boss directly, making a helpless expression that covers my face.
Source: Weibo netizens
BOSS Zhiping understands advertising. Your green and abrupt appearance seems to remind the workers all the time, when watching the ball and watching HAPPY, don't forget your identity as a worker; It is also reminding the players, play football well, otherwise go to the BOSS to find a job!
Source: Weibo netizen comment
So how many people are looking for jobs, making BOSS direct employment advertisements so arrogant!
Source: Weibo netizen comment
Then again, the BOSS direct employment advertisement has always been very arrogant, so much so that I want to ask every time:
How Old Are You？ How is it always you?
Not to mention whether BOSS direct employment connotates unemployment, watching the World Cup, ridiculing the work BOSS direct employment is not the first time.
Xiaohongshu has netizens brushing the advertisement of BOSS direct employment in the subway, and at first glance they thought it was drawn blindly by graffiti, and then glanced at the poster that turned out to be BOSS direct employment.
Source: Xiaohongshu netizens
Even if the sketch goes out on the street, what people can't understand is, why does BOSS Zhiping design bees?
Is it a homophonic meme that expresses "looking for a job and looking crazy", so some people interpret God: Workers are "worker bees"
After watching the video, I know more about the golden sentence that mocks BOSS Zhipin: Every advertisement of BOSS Zhiping is mental pollution.
Top advertising apps
BOSS Zhiping has not responded, but people respond as self-black marketing: you say that I advertise hot eyes, then I will make an eyewash to wash your eyes.
Source: Almighty Uncle
Facts have proved that BOSS Zhiping not only understands advertising, but also knows how to take names: don't blindly jump on the eyewash for advertising.
BOSS Zhiping is ruthless, even he dares to hack, and he is not willing to let go of the opportunity to advertise, not to mention that BOSS Zhiping has "banknote ability" is not just talk.
It is said that in 2019-2021, marketing expenses accounted for 91.8%, 69.3% and 40.97% of the company's total revenue. That is to say, every year BOSS direct employment, more than half of the cost of marketing.
BOSS directly hired to burn money to advertise, low emotional intelligence is mental pollution, high emotional intelligence is, practice the founder of Ogilvy advertising David Ogilvy's creed: sales is real work.
For BOSS direct recruits, the most afraid may not be disgusting consumers, but an advertisement thrown out, can not afford to smash the slightest splash, did not let consumers have physiological memories, let no one evaluate you, no one consumes you.
That spending money is spending loneliness. No, in this World Cup BOSS direct recruitment was successfully scolded again.