Source: Global Network
Comprehensive South Korea's "Han Minzu Daily" and "National Daily" reported on the 27th that the South Korean team will play Ghana in the second round of the Group H group stage of the Qatar World Cup on the 28th. During the event, it has become a common phenomenon for South Koreans to "eat chicken and watch the ball", and the demand for fried chicken has skyrocketed. Korean media said that it is expected that before the start of tonight's game, another "fried chicken war" will be staged among the South Korean people.
South Korea reportedly played Uruguay in its opening match on the 24th of this month. That night, many South Koreans sat in front of the TV while "eating chicken" while providing assistance to the Korean team. With 3-4 hours left before the start of the game, a large number of people have already booked fried chicken in advance through the takeaway ordering process, and there are long queues in front of some fried chicken shops, and business is booming.
"National Daily" reported that South Korea's fried chicken sales soared on the night of the 24th, which can be described as "one chicken is difficult to find". South Korean fried chicken chain BHC said that sales of its national franchise stores on the 24th increased by 200% year-on-year. Sales of fried chicken brand BBQ and school village fried chicken also increased by 170% and 140% respectively. About 20 minutes before the start of the competition, as the number of orders continued to increase, the takeaway ordering process such as the "takeaway nation" was paralyzed. In addition, on BBQ Fried Chicken's own ordering program, the number of users who "grabbed chicken" online at the same time reached up to 5,000, and the server almost crashed. Some South Koreans even said that they had tried to buy fried chicken everywhere 3 hours before the start of the game, but most fried chicken shops near their home stopped accepting orders because they were full of reservations, and finally ordered fried chicken 1 hour before the start of the competition.
On the 28th, the South Korean team will usher in the second match of this World Cup. The interviewed South Korean people told the "Han National Daily" that with the lessons of the past, they have now prepared strategies and are ready to participate in the "fried chicken war" again. A citizen living in Seoul's Gangdong district said that his daughter was very disappointed when he failed to grab fried chicken on the night of the first match of the Korean team on the 24th, and this time he planned to learn a lesson and order fried chicken in advance. Another citizen said that when the game was going on on the 24th, the takeaway orders at the fried chicken shop were too many to deliver, so he even gave up watching the first half of the game and went to the store to buy fried chicken for his family. Many South Korean citizens said that before tonight's competition, they must "plan ahead" for fried chicken.
On the other hand, the owner of a fried chicken shop said that he had prepared in advance for the consumption habit of "watching the game and eating fried chicken" for the public, and increased the raw materials to deal with this "fried chicken war". Many fried chicken shops also prepare various promotions during the World Cup.
On 28 November, South Korea will face Ghana in the second round of the Group H group stage of the World Cup in Qatar.