Goji berries were recorded in oracle bones 4,000 years ago. It was praised 3,000 years ago in the Book of Poetry. The flowers, fruits, leaves and roots of goji berries are baptized by nature's wind, frost, snow and rain and nourished by the milk of the earth. For more than 2,000 years, it has been widely used in folk disease treatment and health preservation, and has been listed as "top grade" in Chinese herbal classics. It used to be a tribute to the court's longevity and longevity, and it also moistened the lives of the people. It provides the driving force and guarantee for the survival and reproduction of the Chinese nation, and it is the magical Chinese goji berry.
Since founding "Ningxia Qixiang Biological Food Engineering Co., Ltd." in 1997, Wang Zigui of Goji Berry Hometown has worked with the company and goji operators to deeply explore the inheritance history and modern science and technology culture of goji berries, combined with its own development, with Chinese goji berries as the background, and has carried out creative work in the course of 25 years, leaving ten milestones for the society.
1. The first company in China to have independent intellectual property rights
Goji berry juice is sold to companies in the United States
On December 14, 2001, the most influential professional website in China's food industry, "Sugar and Wine Express", with the title of "Ningxia Goji Berry Original Juice Exported to the United States", reported that Ningxia Qixiang Biological Food Engineering Co., Ltd. produced 103 tons of goji berry raw juice exported to the US market; Shortly thereafter, the overseas edition of People's Daily and Xinhuanet reprinted it in English. This is the first time in history that the deep-processed goji berry products produced in Ningxia, China, have entered the international market.
Wang Zigui, male, born in April 1957, from Lixin Village, Shikong Town, Zhongning County, worked in the township after graduating from technical secondary school in 1981, studied at the Party School of Ningxia Hui Autonomous Region for two years from 1988 to 1990, transferred to work in the Zhongning Cultural Bureau, and was transferred to the section chief of Zhongning Petroleum Branch in 1994. As early as 1992, when he was working, he used his lover to operate cold drinks wholesale autumn and winter idle freezers and cold storage to conduct research on the preservation of grapes and red dates, carried out production and sales, and achieved good profits. In 1996, he began to research the preservation technology of goji berry fresh fruit, and after successfully mastering the preservation technology, he resigned in 1997 and founded Ningxia Qixiang Biological Food Engineering Co., Ltd.
In 1998, he flew the refrigerated and preserved goji berries to Shenzhen, Shanghai, Chengdu and other places for wholesale sales. In the later stage, because the retailer did not strictly follow the relevant technical essentials, most of the fresh-keeping goji berries that were transported by air deteriorated and decayed, resulting in considerable losses. On the basis of summing up the lessons learned, on the one hand, he further carried out extensive goji berry market research, and on the other hand, comprehensively analyzed the research and production of goji berry deep-processed products by relevant enterprises. He learned: In 1994, Zhongning Goji Products Factory researched and developed goji berry juice drinks; In 1996, under the guidance and help of Professor Bai Shouning, president of Ningxia Light Industry Research Institute, Li Jiuliang of Yinchuan Xixia Horticultural Farm produced frozen and fresh-kept goji berry juice, but none of them commercialized goji berries in the market. So Wang Zigui transferred his enthusiasm for the production and sale of fresh-keeping goji berries to the research and development of room temperature fresh-keeping goji berry juice. During this period, he found Yuan Shuyong, a laid-off employee who had worked as a technician at Zhongning Goji Berry Products Factory. After an in-depth conversation, he further strengthened his determination and confidence in developing goji berry juice. In 1998, after discussions with Yuan Shuyong, he drew on the ketchup production process to design a simple goji berry juice production line. He borrowed 420,000 yuan, part of which was used to renovate the rented warehouse, and the other part was used to purchase production equipment in Ningbo, Zhejiang, Jingjiang, Jiangsu and other places, build simple laboratories, and carry out research on the production technology of goji berry juice. Under the very rudimentary conditions at that time, he scientifically and pragmatically analyzed the product sensitivity of each key procedure, rehydrated bags of dried goji berries many times, and studied a series of production processes such as product crushing, grinding, homogenization, sterilization and aseptic filling. For more than 600 days and nights for more than two years, he painstakingly collected tens of thousands of small-dose plastic mineral water bottles discarded from four hotels in Zhongning County, in order to divide the original goji berry juice at the lowest cost. During the development period, he went through hardships, and only dumped more than 20 tons of goji berry juice. After comprehensive verification and comparison, he chose the most advanced aseptic aluminum foil pouch for juice packaging at that time, and further optimized the production process after a lot of exploration and testing. In order to maximize the preservation of the nutrients of goji berry juice and at the same time keep the product fresh and good at room temperature, he carried out research in three aspects: first, through orthogonal experiments, the antioxidants and dosage in the antioxidant color protection of goji berry original juice were selected; Second, through the multivariate analysis of the influence of sterilization conditions on product quality, the specific conditions of pasteurization were determined; The third is not to add preservatives, and to achieve room temperature preservation and quality preservation by adjusting the pH value of the product. After making important progress in the research on the production of goji berry juice, in view of the relevant problems arising in the research, he was proposed and introduced by Yuan Shuyong and hired Pan Tai'an, former director of Ningxia Biological and Food Engineering Technology Center, to participate in the subsequent technical parameter adjustment and experimental research, and finally fully mastered the production technology of goji berry juice at room temperature preservation.
In 2000, he applied for the national invention patent of "Goji Fresh Fruit Preservation Process", grant number: ZL00103022.1.
At the same time, he and Pan Tai'an applied for the national invention patent of "room temperature preservation fresh goji berry raw juice production process", grant number: ZL00103020.5.
In May 2000, Ningxia Qixiang Biological Food Engineering Co., Ltd. drafted and filed the first enterprise standard of "Goji Berry Original Juice" in mainland China (Q/QXSW 0005S). The original goji berry juice sent to the relevant food quality supervision and inspection units inside and outside the region has all passed the relevant indicators in the food safety test, breaking through the forbidden area that the original goji berry juice cannot be kept fresh at room temperature. In August 2000, during the first Goji Berry Festival in Ningxia, China, sponsored by the People's Government of Ningxia Hui Autonomous Region, Wang Zigui and Pan Tai'an declared the paper "Research on the Production Technology of Fresh Goji Berry Juice at Room Temperature", which was included in the proceedings of the International Symposium on Goji Berries and Anti-aging Traditional Chinese Medicines, pages 207-212.
At the same time, through the matchmaking of relevant personnel at home and abroad, Ningxia Qixiang Biological Food Engineering Co., Ltd. has provided small samples of goji berry juice to Berry yang Company in the United States three times, and after multiple analysis and testing confirmation by the United States, and then asked for large samples, the company immediately airlifted 3 bags of 20 kg samples, and at the same time applied to the National Certification and Accreditation Administration for the filing of the hygiene registration of "Goji Berry Original Juice" export food production enterprises, registration number: 6400/Z 11003, registered address: Gucheng Township, Zhongning County (Liangfan Factory).
American merchants soon sent 10 tons of goji berry juice order, in the first order of goods ready to declare export commodity inspection, the customer placed another order of 30 tons, the United States received the first order, and increased the order to 150 tons, due to the small production equipment, this year the company has been busy until November 5, until there is no fresh goji berry raw materials in the goji field to end, a total of 103 tons of room temperature preservation goji berry juice, through Ningxia Shengxue company agent, all exported to the United States, for the country to earn foreign exchange of 460,000 US dollars.
At that time, through the submission of relevant personnel of Ningxia Entry-Exit Inspection and Quarantine Bureau, the website of "Sugar and Wine Express" reported on December 14, 2001, which marked that Ningxia goji berries bid farewell to the history of exporting only dried fruits, and the upgrading of goji berries deep-processed products and was recognized by the international market, taking a new step on the road to internationalization. Shortly thereafter, Mao Rubai, then secretary of the Ningxia Hui Autonomous Region Party Committee, and other relevant leaders visited the company and spoke highly of it.
2. The first company in China to produce and sell goji berry juice concentrate to the United States
National science and technology small and medium-sized enterprises
Since Ningxia Qixiang Biological Food Engineering Co., Ltd. exported the original juice of room temperature fresh goji berries to the United States in 2001, its products have been widely promoted and accepted in the international market for several consecutive years. In 2003, the American customer sent an e-mail to put forward the demand: can like other fruit juices, based on the original goji berry juice, research and production of goji berry juice concentrate, in order to reduce product packaging, transportation, storage and other costs. Wang Zigui, chairman of the company, quickly formulated a plan and led the scientific research team to start research.
In view of the particularity of goji berry juice, in terms of theory, they first determined two research priorities, one is the maximum concentration ratio of the product, and the other is the concentration temperature of the product. In the production of goji berry juice concentrate, the maximum concentration ratio should be controlled in a timely manner, the larger the concentration ratio, the smaller the volume of the product, the more convenient for storage and long-distance transportation. For the product with a large number of pulp and pectin and other problems, should scientifically analyze the content of soluble solids of the product and the quality impact of pectin on industrial production, if the content is too high will lead to concentrated juice into semi-solid colloid, to the production of pipeline transportation and aseptic filling inconvenience, therefore, to determine the maximum concentration ratio in goji berry juice concentrate, is a very important issue in actual production.
When selecting the production process, they considered that the product must first preserve the flavor, color, turbidity and nutrient content of the original juice to the greatest extent, and at the same time, it also needs to meet the requirements that the product can maintain similar quality to the raw juice after dilution. Therefore, when setting the concentration temperature, it is particularly important to scientifically analyze the thermal stability of the juice. Different juices have different thermal stability and set different concentration temperatures. For example, even if the grape juice is heated to 100 °C, the quality is basically not affected, while the heating temperature of apple juice and pineapple juice should not exceed 55 °C. In the production and processing of goji berry juice concentrate, how to ensure that the equipment has a good evaporation capacity to speed up the production progress, and maximize the preservation of nutrients in the juice to ensure the quality level of concentrated juice, is another important issue in actual production.
After the theoretical scheme was determined, the company first purchased a 20-liter vacuum decompression concentrated juice instrument from Shanghai, and carried out research on the concentration ratio, time, temperature, color, quality and stability of goji berry juice, and after repeated screening of all parameters of the research experiment, finally set the concentration endpoint of goji berry juice concentrate in the range of 35%-40% soluble solids, and the concentration temperature was set between 55°C-60°C.
After the production process and basic parameters were determined, the company finally selected a company located in Wenzhou, Zhejiang Province after a comparative analysis of a number of domestic vacuum decompression concentration equipment manufacturers, and after the installation and commissioning of the equipment, on the basis of the technical parameters mastered by the laboratory, industrial empirical research was carried out.
After more than a year of unremitting efforts, the company will produce goji berry concentrate juice, respectively sent to Ningxia Food Quality Supervision and Inspection Station II, Ningxia Entry-Exit Inspection and Quarantine Bureau Inspection and Quarantine Comprehensive Technology Center and other statutory quality supervision and inspection units for testing, the results are: goji berry polysaccharide content is 4.76%, total sugar is greater than 30%, protein is 7.26%, crude fat is 4.01%, soluble solids greater than 36%, crude fiber is 0.33%, lead (Pb) arsenic (As) harmful substances are not detected.
After comparative test analysis of the main nutrients of goji berry juice concentrate and goji berry original juice, the nutrient content of concentrated juice was 2-3 times that of the original juice. There is no loss of nutrients in the product, especially bioactive ingredients. As a result, the company finally pioneered the production process of goji berry juice concentrate. The company then sent the samples to the United States, and the products were highly recognized by customers, and in the later industrial production and sales, the product quality was always stable and the customer's high satisfaction was maintained.
In 2004, Ningxia Qixiang Biological Food Engineering Co., Ltd. drafted and filed the first enterprise standard Q/QXSW 0004S for wolfberry juice concentrate in our region. In 2005, the company declared the project of "Goji Berry Juice Concentrate Production Technology", passed the appraisal of scientific and technological achievements of Ningxia Hui Autonomous Region, approved registration number: 2005072, and won the third prize of scientific and technological progress of Ningxia Hui Autonomous Region People's Government.
Scientific and technological innovation is the source of enterprise development. In 2013, in response to the production needs of foreign gas beverage manufacturers and Ningxia Housheng Kee Goji Beverage Co., Ltd. "Berry Power" functional drinks, the company carried out the production process research of goji berry concentrated clear juice, in view of the problem that goji berry juice contains a large amount of pulp, in more than two years of research and experiments, the chemical method of enzyme preparation clarification was excluded, and finally the physical production process combining high-speed centrifugation and cold evolution sedimentation was selected, and key equipment such as Italian ultra-fast precision centrifuge was imported. Research and development of concentrated goji berry juice products that satisfy customers, and draft and record enterprise standards. In 2015, the project of "Research on the Production of Goji Berry Juice by High-speed Centrifugal Method" declared by the enterprise passed the appraisal of scientific and technological achievements in Ningxia Hui Autonomous Region, and the approval registration number: 2015066, the product was exported to the United States that year.
As a result, Ningxia Qixiang Biological Food Engineering Co., Ltd. became the first state-level technology-based small and medium-sized enterprise in mainland China to sell wolfberry concentrated juice products to the international market.
3. An original goji song ignites the fiery love of the countryside
In December 2003, Wang Zigui, former member of the CPPCC Zhongning County and chairman of Ningxia Qixiang Biological Food Engineering Co., Ltd., put forward a proposal during the discussion during the Third Plenary Session of the Eighth Zhongning County of the CPPCC: "Since 2001, the People's Government of Ningxia Hui Autonomous Region, the People's Government of Wuzhong City, and the People's Government of Zhongning County have successively held three consecutive Goji Berry Festivals. There are no goji songs written by Ningxia people, so it is recommended that relevant departments organize personnel to compose songs praising goji berries to promote the development of Zhongning goji berry culture." This proposal was unanimously endorsed by the participants. After the meeting, Wang Zigui found retired old CPPCC member and former teacher Yang Berlin of the Zhongning County Cultural Center to talk about his ideas, and after pondering, Mr. Yang said to him: "You have feelings for goji berries, you have done more than ten years of copywriting work during your government work, since there is no one to write, it is better for you to write and write by yourself." Teacher Yang's words ignited Wang Zigui's creative passion. After returning home, he bought several songbooks from Xinhua Bookstore to study and learn writing skills. During that time, he pondered about it almost every day. One morning, he woke up from his sleep, and in his hazy mind appeared the "beautiful grassland my home" sung by the famous mainland singer Dedema, and it seemed that a white flock of sheep, clear rivers, endless grasslands immediately appeared in front of him, and at the same time he thought of the goji berries in his hometown, the annual wolfberry fruit month, at the foot of the mountain, by the Yellow River, in the boundless goji field, against the green background, pieces of red goji berries, like covered with fiery red rain, "red goji berries, wolfberries red, red wolfberries red and red" At the same time, he thought of the picturesque scene of the Yellow River, Niushou Mountain, and Saishang Jiangnan in his hometown, as well as the records of the history and culture of goji berries in the mainland's pharmacopoeia and poetry, he turned on the lamp, took out the book and pen that he kept on his pillow all year round, put on the quilt and wrote:
The beautiful Qi Township is my home, and the Yellow River wateres the flowers of the Ciyuan Garden,
The goji tribute fruit of the hometown is gorgeous, and the goji berries in Zhongning are in the world.
Red goji berries goji berries red, red goji berries red and red,
The red goji berries came out of my home in Zhongning.
The beautiful Qi township is my home, under the Niushou Mountain,
The hometown of goji berry medicine fruit Ji Huaxia, Zhongning wolfberry jia world.
Red goji berries goji berries red, red goji berries red and red,
The red goji berries have caught fire in Greater China.
The beautiful Qi township is my home, stuffed with the South American picturesque Jiang,
The goji berries in his hometown are praised by everyone in the world, and the goji berries in Zhongning are all over the world.
Red goji berries goji berries red, red goji berries red and red,
Red goji berries are red all over Europe, America, Asia, Africa and Latin America.
He was addicted to the creation until dawn, the first draft of the song was basically completed, after more than ten revisions, he asked teacher Yang Berlin and the retired chairman of the Zhongning County Federation of Literature and Culture Yang Bingsheng to help polish, carefully and repeatedly deliberated, such as the original lyrics wrote "The beautiful Qi Township is my home, the flowers of the Yellow River watering the Ciyuan, the goji red fruits of the hometown are gorgeous, and the Zhongning Goji berries are in the world", and the teacher Yang Bingsheng changed "watering" to "watering", and changed "red fruit" to "tribute fruit", making the lyrics immediately more vivid and powerful. What a word master! After repeated revisions, under the recommendation of Mr. Yang Bolin, Wang Zigui met with Lu Yuansheng, a retired old principal with music composition expertise, and Zhang Shusheng, a retired deputy to the People's Congress of Zhongning County, and then sang by Li Yanjun, who had been studying vocal music with Mr. Lu since he was 8 years old and attended secondary school at the East China Art Institute in Xianhai, Shandong, and an original goji song team composed by Zhongning people was born.
On August 3, 2005, at the opening ceremony of the "Ningxia Fifth Goji Berry Festival" held in Zhongning County People's Square and held in Zhongning County People's Square, Li Yanjun, who was only 14 years old, listened to the entire venue with the song "Beautiful Qixiang is My Home", touched all the audience, and received the "Ningxia Fifth Goji Berry Festival" hosted by the People's Government of Ningxia Hui Autonomous Region and jointly organized by the Forestry Bureau of the Autonomous Region, China Merchants Bureau, Zhongwei Municipal People's Government and Zhongning County People's Government Zhao Yanjie, head of the regional party and government delegation and then vice chairman of the Ningxia Hui Autonomous Region People's Government, and Guo Jinjie, deputy secretary-general of the Autonomous Region People's Government, and other leaders highly appreciated it.
In order to further expand the publicity, with the help of Zhu Yanrong, then chairman of the Zhongning County Federation of Literature and Literature, based on the materials recorded on the spot of the "Fifth Goji Berry Festival in Ningxia", the songwriting and singing team personally went to the Goji Berry Tourist Park and the Yellow River to shoot supplementary video materials, and then with the help of Liu Xuefeng, director of the editorial department of Zhongning County Radio and Television Bureau, completed the audio and video editing, so a Zhongning team composed lyrics, composed, sang, recorded, video and edited "Beautiful Qixiang is My Home" The original MV was fully produced.
After being broadcast by Zhongning County Radio and Television Station many times, Tian Yongqian, chairman of Ningxia Giant Bull Red Goji Culture Media Co., Ltd., was deeply touched by Wang Zigui's unfounded hometown feelings, and from October 2005, it was broadcast for free on the large electronic screen in the central square of Zhongning County for one year. Since then, this song has not only entered the hearts of the people of Zhongning County, but also become a must-sing song for various cultural activities in Zhongning County at that time.
In 2005, in the Ningxia Culture and Art Festival held by the Propaganda Department of the Party Committee of Ningxia Hui Autonomous Region and the Department of Culture of the Autonomous Region, "The 6th Amateur Cultural Competition of the Stars Award and the 3rd Mass Culture Professional Post Skills Competition of the Region", "Beautiful Qixiang is My Home" won the silver award. Driven by this original red goji song, a boom in red goji songwriting and singing has emerged in Zhongning since then.
In order to express the pride and ambition of the people of Zhongning to love red goji berries and build Qi Township, the Propaganda Department of the CPC Zhongning County Party Committee, Zhongning County Culture Tourism Radio and Television Bureau, and Zhongning County Cultural Center, from 2012 to 2014, with the theme of "Chinese Dream, Love of the Countryside", hosted three consecutive "Red Goji Berries" original concerts, and successively collected nearly 100 musical works reflecting the theme of red goji berries, and mainly organized and edited the original song collection of red goji berries "Everyone Sings in Qixiang Songs" with the theme of "Chinese Dream, Qixiang Songs" Ning Xinchuan Guanzi [2014] No. 5040, which contains a total of 68 original songs of red goji berries, including 16 original songs written by Wang Zigui. The creation of these songs has laid a solid foundation for the development of Ningxia Zhongning Red Goji Berry Cultural Undertakings. An original song of goji berries, since then in the hometown of Chinese goji berries, ignited the fiery love of goji berries.
4. The first in China to win the second prize of National Science and Technology Progress Award in the field of goji berries
Private enterprises and legal representatives
In order to promote the transformation of traditional goji berry production into industry, in 2005, recommended by the People's Government of Ningxia Hui Autonomous Region, with the support of the Ministry of Science and Technology of the People's Republic of China and the Department of Science and Technology of Ningxia Hui Autonomous Region, and under the auspices of Ningxia Academy of Agriculture and Forestry Sciences, Ningxia SIIC Health Products Co., Ltd. and Ningxia Qixiang Biological Food Engineering Co., Ltd. jointly completed the scientific and technological research project of "Research and Application of New Goji Varieties and Supporting Technology", and applied for the National Science and Technology Progress Award. According to the Regulations on State Science and Technology Awards, the State Science and Technology Awards shall be reviewed by the State Science and Technology Awards Review Committee, examined and approved by the State Science and Technology Awards Committee, reviewed by the Ministry of Science and Technology, and approved by the State Council. In January 2006, he won the second prize of the National Science and Technology Award of the People's Republic of China at the National Science and Technology Commendation Conference of the People's Republic of China held in the Great Hall of the People. This is the first national award with independent intellectual property rights won by Ningxia Hui Autonomous Region since its establishment. Mr. Zhong Jingyuan, chief expert of Ningxia goji berry industry development, as the first host of the project, personally went to the Great Hall of the People in Beijing to receive the award, and was cordially received by the central leaders.
The development of Ningxia goji berries has a history of thousands of years, from the Ming Dynasty Hongzhi period was listed as a tribute fruit by the imperial court, experienced "June berry garden tree red, Ning'an medicinal fruit is good at Huanzhong", to 1963 was included in the Pharmacopoeia of the People's Republic of China, over the years scientific and technological achievements have been frequent. The second prize of National Science and Technology Progress Award won this time is the highest national science and technology progress award won by Ningxia Goji Berry since the founding of the People's Republic of China.
The project of "Research and Application of Breeding and Supporting Technology of New Goji Varieties" has cultivated two new varieties with excellent quality, high yield, strong resistance, wide adaptability and excellent comprehensive traits from the selection and breeding of new wolfberry varieties, the establishment of standardized planting technology system, deep processing technology and product development, and standard formulation, and cultivated two new varieties with excellent quality, high yield, strong resistance, wide adaptability and excellent comprehensive traits in Ningxia No. 1 and Ningqi No. 2, and the weight of 1,000 grains, yield and commodity rate are greatly increased compared with traditional varieties, and the promotion and application in Ningxia's 320,000 mu of goji berry producing area effectively improves the quality and yield of goji berries. The average net income per mu was 445.68 yuan, realizing the replacement of goji berries. The only goji germplasm resource garden in mainland China has been built, and the standardized planting technology system (GAP) of goji berries has been researched and established and widely used in production, so that the production of goji berries in the whole region has realized large-scale planting, standardized technology, harmless input, standardized quality and intensive management, ensured the safety, effectiveness, stability and controllability of goji berry products, and obtained the goji green food certificate. At the same time, goji berry production and processing enterprises are market-oriented, actively carry out scientific and technological research, closely combine the research of goji berry deep processing technology with market application, and achieve major innovation and breakthroughs in domestic and foreign sales markets. Research and development of room temperature fresh-keeping goji berry original juice, goji granule powder, goji berry effervescent tablets, goji polysaccharide, goji powder, goji berry concentrate, goji seed oil soft capsules and other 7 deep processing products, through the approval of the National Accreditation and Certification Administration Commission, the State Food and Drug Administration and Ningxia Department of Health, not only mass production and put on the market, but also export to earn foreign exchange sales in the international market, has formulated 2 national standards, 2 ministerial standards, 3 local standards, 7 enterprise standards.
In this award, the scientific research workers of the Ningxia Academy of Agricultural Sciences, represented by Mr. Zhong Liyuan, have devoted themselves to the development of the goji berry industry for 30 years, and also poured out the scientific and technological workers of Ningxia goji berry processing enterprises to connect scientific research achievements with the market and transform them into productivity for ten years. The implementation of the project has promoted the development of goji berry planting, enhanced the competitiveness of scientific research, processing, tourism, service trade and other industries with goji berries as the core, increased farmers' income, accelerated industrial restructuring and the utilization of saline-alkali land.
In the "Goji Berry New Variety Breeding and Supporting Technology Research and Application" scientific and technological research project, Ningxia Qixiang Biological Food Engineering Co., Ltd. is the only private science and technology enterprise in our region to win this award, the enterprise since its establishment in 1997, after 3 years of scientific and technological research, in 2000 broke through the forbidden area that goji berry juice can not be kept fresh at room temperature, and declared a national invention patent. In 2004, according to market demand, after more than a year, research and development and production of goji berry juice concentrate that meets the requirements of international standards, the company has drafted the mainland's first "goji raw juice" and "goji berry juice concentrate" enterprise standards, the company is also in the National Certification and Accreditation Administration, the first time to carry out the health registration of goji raw juice export food production enterprises, the products have been exported for several years to earn foreign exchange, for Ningxia goji deep processing products upgraded, sales of the international market opened up a new way.
At the same time, the company has successively researched, developed, produced and sold supercritical CO2 extraction of goji seed oil, goji powder, goji berry polysaccharides and other deep-processed products, and drafted 5 enterprise standards for filing. In 2004, Ningxia Qixiang Biological Food Engineering Co., Ltd. participated in the "Ningxia Goji Berry New Varieties and Deep Processing Science and Technology Development" autonomous region science and technology research project, and won the second prize of Ningxia Hui Autonomous Region Science and Technology Progress Award.
Wang Zigui, the legal representative of Ningxia Qixiang Biological Food Engineering Co., Ltd., also won the second prize of National Science and Technology Progress Award in the project of "Breeding and Supporting Technology Research and Application of New Goji Varieties", and he has successively obtained 2 national invention patents, namely "Goji Berry Fresh Fruit Preservation Technology" ZL 00 1 03022.1 and "Goji Berry Original Juice Room Temperature Preservation Technology" ZL 00 1 03020.5. In terms of the research and application of Ningxia goji deep processing technology, both myself and the enterprise he founded have made positive contributions to the scientific and technological innovation drive and sustainable healthy development of Ningxia goji berry industry.
5. The first monograph published in Chinese and English in China
"Magical Ningxia Goji Berries"
Wang Zigui, chairman of Ningxia Qixiang Biological Food Engineering Co., Ltd., since founding the enterprise in 1997, has been a deep affection for his hometown and goji berries, while doing business, while collecting and sorting out books and materials on the history of goji berries, pharmacopoeia and other aspects. After seeing the "Zhongning Goji Berry History" compiled by Su Zhongshen for the first time in 1994, I was infected by the rich history and culture of Zhongning Goji Berries. Oh, yes! An oracle bone "qi" character, which records the history of Chinese civilization for 4,000 years; A "Book of Poetry" that gave people a history of "picking berries" for 3,000 years; A wolfberry tree, inheriting the 2,000-year history of medicine use of the Chinese nation; A camel caravan opened up the 1,000-year-old Silk Road of Chinese goji berries to the world; One goji berry laid the foundation for 600 years of artificial cultivation history of Ning goji berries. The innovation and development of modern science and technology has created a good international market for the upgrading of goji berry deep processing products. He secretly set himself the goal of creating a book promoting goji berries himself.
Since 2001, the company has successively foreign businessmen to understand and negotiate the production and sales of goji berry products, in the introduction and negotiation of problems related to the history and culture of goji berries and product production, due to the inconvenience of language communication and the limited stay time of merchants, every time they leave Wang Zigui is very self-blamed, feel that there are too few things to foreign merchants, if you write a professional goji berry book, translated into English, these problems are likely to be solved. On the one hand, in the case that the merchants and themselves can not meet with each other, they can learn about the history and culture of Chinese goji berries and enterprise product information, on the other hand, through various exhibition platforms at home and abroad to give books to customers, they can deeply understand and understand the 4,000-year written records of Chinese goji berries, 2,000 years of medicinal history and the thousand-year cultural and historical heritage of Ningxia goji berries, as well as the specifications and uses of modern goji berry deep processing products.
In the 5 years of creative process, he purchased books on all aspects of Chinese goji berries, Ningxia goji berries and Zhongning goji berries, and at the same time invited his daughter Wang Qian, Wang Dan, son Wang Xin, nephew Qi Yun, Zhou Zhichao, nephew Geng Chao and others to help, through network resources and overseas learning and exhibition opportunities, collect foreign research and record materials on goji berries, and then translate them into Chinese after returning to China for their own study and reference.
After nearly 2,000 days and nights of hard work, Wang Zigui combined his years of study and research, in 2006 completed the Chinese edition of "Magical Ningxia Goji Berry" text materials, translated into English by nephews Qi Yun, Zhou Zhichao, etc., in September 2007, with Ning Xin Guanzi [2006] No. 908 approval, the first publication and distribution of 5,000 copies, the book has attracted the great attention of domestic and foreign experts, scholars and relevant personnel engaged in goji berry planting and production. A second printing took place in September 2009.
At the same time, with the help of his son Wang Xin, "The Magical Ningxia Goji Berries" was expanded and revised. In October 2010, Mr. Xiao Peigen, the 80-year-old first director of the Institute of Medicinal Plants of the Chinese Academy of Medical Sciences and academician of the Chinese Academy of Engineering, learned about this book and specially inscribed it for him: "Strengthen the research and industrialization of Ningxia goji berries, serve the three rural areas, and promote the development of the western region".
In 2011, Wang Zigui telegraphed the revised manuscript to his German friend Clifford John in the United States for English proofreading. In May 2012, the Chinese and English version of "Magical Ningxia Goji Berries" was published and distributed by China Culture Publishing House, and the third printing was carried out by Ningxia Runfengyuan Printing Co., Ltd., and a total of 12,000 copies were published at its own expense.
At present, the book has spread to more than 50 countries and regions around the world through various channels, and has played an important role in promoting Chinese goji berries and the hometown of Ningxia Zhongning in the world, and has received wide praise and praise in the industry.
6. China's first large-scale construction and certification of organic goji berries
Enterprises of plantation bases
One day in May 2016, at the training course "Goji Berry Organic Product Cultivation" held by the Zhongwei Branch of Ningxia Entry-Exit Inspection and Quarantine Bureau, Dr. Xu Changqing of the Institute of Medicinal Plants of the Chinese Academy of Medical Sciences showed a PPT (2971edea1f7ee18f7baa8acfb0506e37?) ), he said: "According to the announcement of the China Food and Agricultural Products Certification Information System, Ningxia's first organic goji berry certification certificate certification enterprise: Ningxia Qixiang Biological Food Engineering Co., Ltd., enterprise address: No. 1, Yingbin Avenue, Chengnan Street, Zhongning County, Ningxia, production base: Jinya Village, Zhouta Village, Changqiao Village, Datan Village, Zhouta Township, Zhongning County, Ningxia, Certified area: 499.8 mu, product name: goji berry fresh fruit, certificate number: COFCC-R-0810-0217-Y, approved output: 150 tons, certification date: October 28, 2008, certification unit: Beijing Zhonglu Huaxia Organic Food Certification Center, indication: China organic conversion products.
The acquisition of this certification begins in 2003. In May 03, Ningxia Qixiang Biological Food Engineering Co., Ltd. established the first 216-mu pollution-free green food goji berry planting base in Zhongning County in Tiantan Village, Zhouta Township, Zhongning County, with the model of "leading enterprise + farmer + base", and the company and farmers signed goji berry production services and purchase contracts. The company provides farmers with free production technology guidance and integrated pest control, and then buys fresh goji berries at a price 20% higher than the market in the same period for the production of goji berry juice for export to the United States and Europe.
In 2005, the eldest daughter Wang Qian, the chairman of the company, Wang Zigui, who studied in Paris, France, sent a message: organic agricultural products have been planted and sold in Europe, organic products are the future development direction of food consumption, with very good prospects, hope that the company carefully analyze and investigate, and position organic goji berry planting and product processing as the main research and development direction of the enterprise in the future.
After 2 years of investigation and preparation, Ningxia Qixiang Biological Food Engineering Co., Ltd. with the enthusiasm of treating nature well, following the law of nature and the principle of ecological development, adhering to the principle of not using synthetic chemical pesticides, herbicides and fertilizers on natural land, using sustainable farming methods to grow goji berries, and actively using modern management system and quality management traceability system to ensure the health and safety of high-quality goji berry products from field to table. It has laid a solid foundation for the sustainable development of the enterprise and the further expansion of the international market. In February 2007, with the help of Zhongning County Goji Industry Management Bureau and Zhouta Township People's Government, Ningxia Qixiang Biological Food Engineering Co., Ltd. signed a land contracting right transfer contract of 499.8 mu with 386 farmers in Jinya Village, Zhouta Village, Changqiao Village and Datan Village in Zhouta Township, Zhongning County×, in the form of land transfer. The first standardized organic goji berry planting base in Ningxia was established in Zhongning County.
In October 2008, the goji berry planting base obtained the organic conversion product certification issued by Beijing Zhonglu Huaxia Organic Product Certification Center, (certificate number: COFCC-R-0810- 0217-Y
After three years of organic conversion, it obtained organic product certification (certificate number: COFCC-R-0810-0217-Y) in July 2011.
In September 2011, after being recommended by Beijing Zhonglu Huaxia Organic Food Certification Center to the industry international alliance enterprises, it obtained the American and EU organic goji berry product certification certificates issued by the German BCS Organic Food Certification Center (certificate number: A-2011-01102/ 2011-05235; A-2011-01102/2011-05236). And by the Information Center of the Certification and Accreditation Administration of the People's Republic of China, it was identified as the first enterprise in Ningxia to obtain goji berry organic product certification.
In July 2010, the planting base was identified as the "Organic Goji Berry Demonstration Base in Zhongning County" by the CPC Zhongning County Committee and the Zhongning County People's Government. At the same time, the county people's government invested more than 3 million yuan, led by the Zhongning County Goji Industry Management Bureau, and actively cooperated with Ningxia Qixiang Biological Food Engineering Co., Ltd. to harden all the main and trunk roads in the park, and requisitioned more than 3 acres of land to build an organic goji berry sightseeing platform. Among them, the first floor is set up with the exhibition area of Zhongning goji berry history culture and modern processed products, and the second floor is a goji berry planting sightseeing platform. At the same time, with the help of Ningxia Goji Engineering Technology Center, a sightseeing channel was opened to display the experimental demonstration of excellent varieties such as Ningqi No. 1, Ningqi No. 4, Ningqi No. 3, Ningqi No. 5, Ningqi No. 7, and black fruit goji berry.
In September 2011, the base was established as "Autonomous Region Level Goji Berry Demonstration Park" by Ningxia Hui Autonomous Region Forestry Bureau, and in January 2013, it was awarded "Ningxia Modern Agriculture Demonstration Base" NO:11120 by the People's Government of Ningxia Hui Autonomous Region, and the experimental demonstration has driven the standardization, mechanization, organic development and industrial upgrading of goji berry planting bases in Zhongning and even Ningxia.
In 2012, with the help of the People's Government of Zhongning County and the People's Government of Mingsha Town, Ningxia Qixiang Biological Food Engineering Co., Ltd. transferred 5,000 mu of Xiaoyanchi Barren Mountain in Mingsha Town to develop and plant organic goji berries, and in June 2013, it obtained the certification of 128 hectares of organic goji berries planting area in the United States and the European Union issued by the German BCS Organic Food Certification Center (certificate number: A-2011-01102_1/2016-06751; A-2011-01102_1/2016- 06750), further enhanced the raw material guarantee for the production of organic goji juice and organic goji dried fruit, and has maintained a good standardized model of organic goji berry planting so far, playing a leading role in earning foreign exchange for organic goji berry planting and processing exports in Ningxia and even mainland China.
7. China's first "The Legend of Goji Berry" paper-cutting work was used by Switzerland
Collection of the University Library of Zurich
Paper cutting can be used to narrate and capture stories, and to convey knowledge to a wider public in ingenious traditional artistic ways, and is one of the richest art forms in Chinese folk history and culture. The paper cut about goji berries vividly tells people about the legend, discovery, history and production of goji berries.
In July 2015, Yao Jinyu, a doctoral student studying ethnobotany at the University of Zurich in Switzerland, with the help of Wang Zigui, chairman of Ningxia Qixiang Bio-Food Engineering Co., Ltd., went to Zhongning in Ningxia to conduct a one-month investigation and research on the history, culture, scientific research, planting, production and sales of goji berries. At the end of the investigation, when he was about to leave, Wang Zigui presented Yao Jinyu with the book "Magical Ningxia Goji Berries" compiled by him and his son Wang Xin. Soon, Yao sent a letter from Switzerland, saying that the story of the paper cut illustrations and goji berry traditions in the book "The Magical Ningxia Goji Berries" had aroused the interest of his research team. In order to avoid the barriers of language and writing in international communication, Yao Jinyu proposed to express the traditional story of goji berries in the form of paper-cut art works, and spread goji berry culture to the world in popular methods. At the same time, he mentioned that Dr. Caroline Weckerle, an ethnobotanist at the University of Zurich in Switzerland, agrees with this idea. Wang Zigui was very grateful to Yao Jinyu for this feeling, and soon reached a consensus with him and decided to immediately start the creation of the paper-cutting work of the story of "The Legend of Goji Berry".
Wang Zigui found a large collection of books, combined with his work interview notes over the years, after repeated brewing and thinking to list the outline, and invited Lu Yuansheng, a retired old principal of Zhongning County, together with Wang Xin and the three of them to discuss, and then arranged and created for more than a month, forming the text materials of seven stories. And send seven stories to Yao Jinyu by email to ask him to correct it. Two days later, Yao Jinyu replied with the revisions, which determined the final text of the seven stories. After the content of the text was determined, Wang Zigui invited retired old principal Lu Yuansheng, folk artist Li Zhenyu, retired art teacher Yu Denghe, Wang Xin and others to discuss and design the drawing plan of the paper-cutting story draft, and personally created the drawing text description. After Li Zhenyu and Yu Denghe created according to the text description of the drawing plan, Wang Zigui convened everyone to discuss and revise the work. At the same time, with the help of Yang Yuefeng, a retired teacher of Zhongning County Cultural Center, and Zhao Chuang, the director of Zhongning County were interviewed, and after a comprehensive comparison of a variety of paper-cutting works, the most simple and natural style was used as the judging criterion, and it was decided to select Li Shuying and Li Xiuying of Ningxian Qi Embroidery Soul Cultural Industry Co., Ltd. to undertake the re-creation of paper-cutting works.
During the creation period, upon the recommendation of Wang Zigui, a group of paper-cutting works "Traditional Planting Methods of Goji Berries in Zhongning" created by retired old cadre Wang Guowen were modified and added to the "Legend of Goji Berries" series of works. After that, under the recommendation of Lu Yuansheng, a group of "Zodiac" paper-cutting works created by retired teacher Jin Zhen were recreated in combination with goji berry cultural elements, and also added to the "Goji Legend" paper-cutting series. As a result, the story of "Goji Legend" has increased from the original seven to nine.
During the creation of the paper-cutting work "The Legend of Goji Berries", Wang Zigui asked someone to translate the text of the story into English, and sent the translation results to Yao Jinyu in Switzerland for proofreading. In October 2016, 70 paper-cutting works of "The Legend of Goji Berry" composed of nine traditional folk tales were completed and framed, with four sets of original works, with two sets of Chinese and English explanations.
In November 2016, after receiving the works, the University of Zurich in Switzerland carried out the exhibition preparations for the paper-cutting work of "The Legend of Goji Berry". From February 27 to May 14, 2018, the paper-cutting works of "The Legend of Goji Berry" were exhibited on the popular science platform of the University of Zurich. Dr. Caroline Weckerle, Yao Jinyu and Martin Spinnlre, Director of the Botanical Garden Library at the University of Zurich, introduced the story of goji berries and goji berry paper-cutting to the students and the public. Through speeches, exhibitions, on-site explanations, etc., many students and Swiss locals not only learned about goji berries as a healthy functional food, but also developed a strong interest in traditional Chinese goji berry culture. At the same time, with the help of the online platform, this information and the 8 paper-cutting works of the first story in "The Legend of Goji Berries", "The Queen Mother Gives the Holy Fruit", were published on the official website of the International Association of Traditional Medicines (https://www.ethnopharmacology.org/ photoessays/A story of goji told by traditional papercut/ats00000.htm), More extensive publicity was carried out.
At present, the paper cut "The Legend of Goji Berry" is in the library of the Botanical Garden of the University of Zurich for research and consultation. In order to thank Ningxia Qixiang Biofood Engineering Co., Ltd. and the creative staff for their hard work, the Botanical Garden Library of the University of Zurich in Switzerland issued a collection certificate on November 16, 2016. "The Legend of Goji Berries" has promoted Chinese goji berries to the international community and expanded the way of Chinese folk paper-cutting creation.
8. China's first goji berry entrepreneur participates in the American herbal dictionary "Goji Berry"
Codification of fascicles
Wang Zigui, chairman of Ningxia Qixiang Biological Food Engineering Co., Ltd., has been engaged in wolfberry research and planting and processing trade and goji culture publicity for more than 20 years, is a leader in Ningxia goji industry, since the establishment of the enterprise in 1997, has published many academic papers on goji research and processing at home and abroad, and its representative work "Magical Ningxia Goji Berries" in Chinese and English editions, since its publication in 2007, has been printed three times, circulation throughout more than 50 countries and regions around the world, in the industry has been widely praised and praised. Wang Zigui himself has won 1 second prize of the National Science and Technology Progress Award of the People's Republic of China, 1 first prize, 1 second prize and 3 third prizes of Ningxia Hui Autonomous Region Science and Technology Progress Award; 1 second prize of Ningxia Yinchuan Science and Technology Innovation Award; He presided over and participated in 6 scientific research projects on goji berry production, which have passed the appraisal of scientific and technological achievements of Ningxia Hui Autonomous Region and won the government scientific and technological progress award. The industrially produced goji berry juice, goji berry concentrate and other products have been exported and sold to the United States and Europe and other countries and regions for 18 consecutive years, and have played an important leading role in upgrading Ningxia goji berry products to go abroad and go to the world.
While doing a good job in the research and development, production and sales of goji berry products, Wang Zigui excavated and sorted out the history of the medicinal and cultural use of Chinese goji berries, combined with the development of modern science and technology, summarized the empirical cases of goji berry research and industrial development, wrote books and biographies, created song-based literary works, publicized goji berries to the world, and promoted the sustainable and healthy development of the goji berry industry.
In July 2015, Yao Jinyu, a doctoral student studying ethnobotany at the University of Zurich in Switzerland, received the help of Wang Zigui during the investigation and research on the history, culture, scientific research and planting, production and sales of goji berries in Zhongning, Ningxia, and he was deeply touched by Wang Zigui's infatuation with goji berries for more than 20 years, so that the two people with an age difference of more than 30 years forged an indissoluble bond.
After leaving Ning and returning to school, Yao Jinyu included evidence of what he saw, heard and personally felt about Wang Zigui in the research report when sorting out the investigation and research materials. Yao Jinyu's research report attracted the attention of his co-mentor --- internationally renowned traditional medicine scientist Professor Michael Heinrich of the School of Pharmacy, University of London, UK, through further understanding, Professor Michael Heinrich saw the book "The Magical Ningxia Goji Berries", as well as the folk traditional story "The Legend of Goji Berries" created by Wang Zigui, 70 paper-cut works and award certificates, etc. He was very interested and deeply touched by the entrepreneur's awareness of goji berry research and cultural dissemination in northwest China. He is in the agricultural products business, but he has the world in mind and takes it as his mission to spread Chinese goji berry culture to the world! He worked hard to create professional goji books and stories, and translated them into English! Later, through Yao Jinyu's doctoral dissertation research topic, the intersection of the two increased.
The English name of the American Herbal Pharmacopoeia is American Herbal Pharmacopoeia, which contains medicinal plants that can be circulated in the market, and is the basis for the operation and use of the most important herbal products in the United States, and has published more than 30 monographs and volumes of herbal medicine. With the gradual popularity of goji berry products in the world, Mr. Roy Upton, the founder and executive editor of the United States Herbal Pharmacopoeia, has long planned to compile the goji berry volume, and invited goji berry research experts from all over the world to participate in the compilation, but has not found grassroots researchers from China, the homeland of goji berries, so he has been inquiring and searching for people in this field. In October 2016, in an exchange with Professor Michael Heinrich, Mr. Roy Upton spoke about his plans to compile the Goji Berry fascicle and the desire to help people who are personally involved in goji berry research. Professor Michael Heinrich recommended Wang Zigui and Yao Jinyu, and was recognized by Mr. Roy Upton, and then contacted Yao Jinyu and invited Wang Zigui to introduce goji berries from China to the world through the platform of the American Herbal Codex with rich grassroots practical experience in the goji berry industry.
With Wang Zigui's consent, Mr. Roy Upton issued an invitation in November 2016.
After receiving an invitation from a foreign country thousands of miles away, Wang Zigui, out of his love for goji berries and his responsibility and feelings for China's goji berry industry to the world, immediately expressed his willingness to do his best to participate in the compilation of the "Goji Berries" volume.
Soon, with the help of Yao Jinyu, Wang Zigui received an email about the American herbal dictionary "Goji Berry" volume, and he immediately set up a project team to work as soon as possible. He took the lead in overseeing and clarifying the division of labor, and handed it over to Wang Qian, Liu Lijuan, Sun Peng and others of the company for translation, and at the same time personally found out the pharmacopoeia books and literary and historical materials collected for many years, and reviewed and revised the translated manuscripts sentence by sentence and paragraph by paragraph. After several months of hard work, based on the manuscript of the "Goji Berry" volume, referring to the ancient pharmacopoeia of the mainland, historical texts and modern scientific research, production, sales and other papers, and combined with his own years of practical experience, he worked with Wang Xin to make examples, arguments, modifications and additions to the relevant content in the manuscript.
The American herbal dictionary "Goji Berry" volume, in terms of historical records, first mentioned that "goji berries, in ancient China, was one of the best plants to promote human health and longevity"; The earliest written records are found in oracle bones from the Shang Dynasty, which suggests that the use of goji berries is at least four thousand years old; There are seven poems in the Book of Poetry of the Western Zhou Dynasty that mention goji berries. It recounts the records of goji berries in various historical periods from 1700 BC to 2016 AD through biographies. Regarding Ningxia goji berries, the Hongzhi Ningxia New Records recorded that goji berries were tribute fruits, and in the Yinchuan Xiaozhi published in 1754, it was recorded that the best goji berries came from Ning'an Fort (Zhongning).
In terms of medical use, Shennong's Materia Medica, the first seminal herbal classic of Chinese medicine in the Eastern Han Dynasty, listed goji berries as "top-grade" herbs; In the Eastern Jin Dynasty (350 AD), the recipe for goji berries in the book "Elbow Reserve Emergency Formula" written by Ge Hong, a famous Chinese medicine scholar; In the Tang Dynasty (652-682 AD), pharmacopoeias such as "Thousand Gold Essentials" and "Thousand Golden Wings" written by the famous Chinese Chinese medicine scholar Sun Simiao had the formula of goji berries used to treat diseases; In the Ming Dynasty (1593 AD), the "Compendium of Materia Medica" written by Li Shizhen, a famous Chinese medicine scientist, made a profound scientific classification of the role of goji berries in medicine, and innovatively developed the theory and practice of goji berries to cure diseases and strengthen the body.
In terms of commercial sources, it conducts a comprehensive analysis from the cultivation, harvesting, harvesting, drying, processing, sales, quality evaluation and use of pesticides and fungicides in the best cultivation of goji berries, and at the same time says that Ningxia goji berries are the leading varieties in the international market, Ningxia yellow irrigation area is the most important growth zone of goji berries, Ningxia Zhongning County has 600 years of artificial cultivation history of goji berries, there is a climate suitable for the growth of goji berries and nutrient-rich weak alkaline soil, is the best planting area for goji berry cultivation.
In terms of modern application, it describes the use of goji berries in the pharmacopoeias of the People's Republic of China, Japan, Korea, Vietnam, Taiwan and India in Asia, Japan, South Korea, Vietnam, Taiwan and India, and the use of goji berries in the pharmacopoeias of Europe and the United Kingdom, and in the United States goji berries have shown a development trend that is widely respected and radiates to the international community. At the same time, it is summarized that goji berry juice has become an antioxidant tonic product in recent years, which has been widely promoted, further enhancing the recognition of goji berry consumption and market awareness.
In the appendix part, the main uses of goji berries, goji berry juice, earth bone skin, and goji berry leaves are described, and the traditional Chinese standard formula of Qiju Dihuang Pill and the recipe of goji berry tonic wine by Ge Hong and Sun Simiao are listed.
The American Herbal Codex "Goji Berry" is edited in a single book, with a full text of more than 100,000 words, which is discussed in detail from 10 aspects, including taxonomic naming, history, identification, commercial source and processing, chemical composition, analytical determination, efficacy, safety, international status and supplementary information of Chinese medicine. The Chinese nationalities participating in the research and creation include Yao Jinyu, a doctoral student at the University of Zurich in Switzerland, Wang Zigui, chairman of Ningxia Qixiang Biofood Engineering Co., Ltd., and Wang Xin, general manager.
In August 2018, Professor Michael Heinrich of the School of Pharmacy, University of London, the final reviewer of AHP "Goji Berry", went to Hong Kong to participate in an international academic conference, and made a special trip to Zhongning, Ningxia to visit Wang Zigui, and at the same time conducted a two-day inspection of goji berry research, planting, processing, marketing and sales in Zhongning, Ningxia.
At present, the compilation of AHP "Goji Berry" is being finalized and is expected to be officially published in 2019, and the publication and distribution of this book will become another important milestone for Chinese Goji berries to pass the citation and authoritative affirmation of the World Pharmacopoeia and move towards the field of medicine, which has an inestimable practical role and far-reaching significance for promoting the sustainable and healthy development of China's goji berry industry.
9. China's first "Goji Berry Original Puree" group standard was officially implemented
On June 1, 2020, the group standard of "Goji Berry Puree" approved by the Ningxia Hui Autonomous Region Food Safety Association was officially implemented, and since then, the goji berry puree products produced with fresh goji berries as raw materials have bid farewell to the history of more than 20 years of domestic and foreign sales with only enterprise standards and no industry standards.
In 1999, according to market demand, Ningxia Qixiang Biological Food Engineering Co., Ltd. independently innovated and developed the production technology of goji berry puree using goji berry fresh fruit as raw material, and on February 29, 2000, it declared the national invention patent of "Goji Berry Original Juice Room Temperature Preservation Process" (patent number: ZL00103020•5), and at the same time, in accordance with the relevant national food safety and quality requirements, applied for the filing of the mainland's first "Goji Berry Original Juice" enterprise standard.
Since the industrial production in August 2001, the products have been exported to the United States, Japan and the European Union and other countries and regions, and the product quality and safety have been recognized by the importing countries. By 2019, the number of goji berry pulp production enterprises in Ningxia alone has grown to 6, with an annual output of more than 5,000 tons, and more than 60% of its products are exported to more than 20 countries and regions such as the United States, Japan and the European Union. It has effectively promoted the healthy and sustainable development of Ningxia's goji berry industry and achieved good social and economic benefits.
In recent years, the safety and quality of goji berry pulp has been further improved, and the sales quantity has continued to rise, but in order to simply pursue their own interests, individual enterprises have also sold the products produced after rehydration of goji berry dried fruit residues as goji berry puree at low prices, which not only seriously damages the rights and interests of consumers at home and abroad, but also affects the healthy and sustainable development of Ningxia goji berry industry. To this end, under the organization of Ningxia Goji Industry Development Center, led by Ningxia Qixiang Biological Food Engineering Co., Ltd., five goji berry pulp production enterprises in Ningxia and Zhongning County Goji Berry Industry Development Service Center, combined with the characteristics of raw materials and the actual production process, jointly formulated the group standard of "Goji Berry Original Pulp" in Ningxia Food Safety Association.
In August of the same year, under the organization of Zhongning County Goji Industry Development Service Center, led by Ningxia Qixiang Biological Food Engineering Co., Ltd., and jointly with four goji berry puree production enterprises in Zhongning area, combined with the characteristics of raw materials and industrial production in Zhongning Goji berry production area, the group standard of "Zhongning Goji Berry Original Pulp" was jointly formulated.
The release and implementation of the group standards of "Goji Berry Original Pulp" and "Zhongning Goji Berry Original Pulp" effectively standardizes the product quality, safety and technical standards of mainland goji berry raw pulp production enterprises, and is of great significance to enhance the sustainable competitiveness and brand awareness of goji berry puree produced with goji berry fresh fruit as raw material in domestic and foreign markets, and promote the mainland goji berry industry to recreate new advantages in the development of Ningxia goji berry industry.
10. The Chinese edition of the American Herbal Pharmacopoeia "Goji Berry" was published
At 18:07 on February 2, 2021, the Ningxia Channel of the People's Daily client (email: [email protected]) released the news of the publication of the Chinese edition of the US herbal pharmacopoeia "Goji Berry".
Ningxia's goji berry industry is entering a new stage. Photo by Li Tiantian
A few days ago, the Chinese edition of the American Herbal Pharmacopoeia "Goji Berry" was officially published. The original English version of the book was written and compiled by 32 experts in related fields with the participation of 9 countries and regions, and was strictly reviewed, and is an authoritative monograph in the field of international herbal medicine with Ningxia goji berry and authentic Zhongning goji berry as the main research objects. At a time when Ningxia goji berries are waiting for high-quality development, the book is published Chinese editions, which is of practical significance for scientific understanding of the health value of authentic goji berries and helping the domestic goji berry industry to connect with the world.
A precise and quantitative study of goji berry components in the book.
The American Herbal Pharmacopoeia (AHP) is a brand owned by the non-profit organization of the same name in the United States. The institution promotes the proper use of plant products and herbs and is supported by a global network of experts in various specialized fields such as botany, chemistry, herbalism, medicine, pharmacy, pharmacology, etc. AHP's main work includes the compilation of herbal monographs, the provision of plant material reference substances and plant identification services. Specially containing medicinal plants that can be circulated in the market, it is the most important basis for the operation and use of herbal products in the United States, and has recognized authority in the international community.
In August 2018, Professor Michael Heinrich of the School of Pharmacy, University of London, an expert in the final review of AHP "Goji Berry", visited Zhongning.
AHP began to compile a dictionary of herbs in 1994, planning to publish 300 books, basically covering exotic plant medicines commonly used in the United States, and eventually forming a classic and authoritative English herbal literature system. According to its plan, the content of pharmacopoeia includes taxonomic naming, history, identification, commodity origin and processing, chemical composition, analytical determination, efficacy, safety, international status, and Chinese herbal medicine information, which will provide an important reference for scholars, healthcare providers, manufacturers and managers.
In August 2018, the final reviewer of AHP's "Goji Berry" was diagnosed by Michael M. Professor Heinrich visited Zhongning.
In recent years, scientific research has provided a full basis for the health efficacy of goji berries, and promoted the development of goji berries in the global health industry. To this end, AHP has compiled a sub-volume of Goji Berries, the original English version of which was officially released on March 20, 2019.
The book "Goji Berry" is systematically sorted out and scientifically discussed from ten aspects, including taxonomic naming, history, identification, commercial source and processing, chemical composition, analytical determination, efficacy, safety, international status, and supplementary information of Chinese medicine. The book records the culture, medicinal history and modern development of goji berries in China for more than 4,000 years, and organizes the "Supplementary Information on Chinese Materia Medica" in a special chapter. The book will provide systematic knowledge about goji berries for academic fields, scientific research fields, large health industry fields and the general public, and help people more scientifically understand the health value of goji berries.
Wang Zigui, senior member of the Chinese Society of Food Science and Technology, Dr. Yao Jinyu, Institute of Medicinal Plants, Chinese Academy of Medical Sciences and Peking Union Medical College, participated in the editing and review of the book as Chinese experts, and presided over its translation into Chinese. After more than a year, the Chinese version of AHP "Goji Berries" came out, which was officially published and distributed by Huanghe Publishing Media Group Sunshine Publishing House.
The publication of the book has aroused great repercussions in the industry. Roy Upton, president and CEO of the United States Herbal Pharmacopoeia, wrote to him: "In the past, in the West, only Chinese and Chinese medicine knew about goji berries. Now, everyone knows it, and it has been integrated into ordinary food, just like it has been integrated into Chinese culture. Although goji berries have become a widely known new food, its health benefits remain a mystery to most Westerners. We are delighted to have compiled the monograph on the treatment of Goji berries, and we are pleased that Mr. Wang Zigui and Dr. Yao Jinyu from Ningxia Qixiang are interested and visionary in translating this book into Chinese so that this information can also be seen in the origin of goji berries. The West has much to learn from China, and compiling such works helps to promote the international exchange of cultural and scientific knowledge. ”
Michael McGuffin, president of the American Herb Industry Association, wrote to him: "Goji berries have a history of both medicinal and dietary purposes for two thousand years, and their traditional use connects the ancient Chinese herbal record of goji berries with modern global use. Goji berries have long been regarded as excellent herbs, and contemporary scientific research is constantly looking for new uses for the health function of goji berries, which coincide with their traditional usage. ”
Cao Youlong, director of the National Goji Engineering Technology Center, believes that the successive publication of the English and Chinese editions of the AHP "Goji Berries" pharmacopoeia has further publicized and enhanced the influence of Ningxia Goji berries internationally, allowing more consumers to have a more systematic and scientific understanding of Ningxia Goji berries with the same origin as medicine and food. At the same time, it can also help relevant domestic scientific research institutes and industrial departments to connect with the world, and help Ningxia's better wolfberry industry to the world's foreground.
In order to promote Chinese goji berries based on Ningxia goji berries and authentic Chinese goji berries to the world, Wang Zigui and Wang Xin of Ningxia Qixiang Biological Food Engineering Co., Ltd. and Yao Jinyu, postdoctoral fellow of the Institute of Medicinal Plants, Chinese Academy of Medical Sciences and Peking Union Medical College, have been invited to participate in the editing and review of the English version of AHP "Goji Berry" since November 2016. In the three years of work, they respectively found the ancient pharmacopoeia and historical texts and modern scientific research, production and sales research papers collected for many years, based on the "Goji Berry" manuscript sent by the United States, combined with their own practical experience to illustrate, modify and improve the relevant content in the manuscript. Of the 80 images and photographic materials used in AHP's Goji Berries, 35 were provided by Wang Zigui and Yao Jinyu alone.
During the editing of the English version of AHP's Goji Berries, Wang Zigui, Yao Jinyu, and Wang Xin agreed to submit an application to Roy Upton, chairman and CEO of the United States Herbal Pharmacopoeia, to translate AHP's Goji Berries into Chinese for publication, which was quickly approved in writing. After the release of AHP "Goji Berries" on March 20, 2019, they promptly organized Wang Qian, Geng Chao, Wang Dan, Li Na, Wu Jiali and others to carry out Chinese translation, because AHP "Goji Berries" involves multiple professional fields, and the translation work has spent a lot of time in terms of professionalism and stylistic uniformity, and repeatedly considering the original text and translation in order to be perfected.
After more than a year of hard work, the Chinese edition of AHP "Goji Berries" was finally published on November 29, 2020 in Huanghe Publishing and Media Group Sunshine Publishing House. The publication and distribution of this book will help the mainland academic field, scientific research field, large health industry field and the general public to provide comprehensive and systematic knowledge of goji berries, and help people more scientifically understand the health value of goji berries, just as Michael McGuffin, president of the American Herbal Medicine Industry Association, said in his letter: "Goji berries, as a medicinal and food homologous herb, have built a bridge from ancient China to the modern world." ”
On February 22, 2021, the client of Ningxia Daily made a further detailed special report with the title of [American Herbal Pharmacopoeia "Goji Berry" Chinese edition, Ningxia's contribution is indispensable].
Conclusion
The road is long, and I will seek it up and down. The years since the establishment of the company have been rainbow years for the company, with unlimited passion and brilliant dreams. We have reason to be proud of the remarkable achievements we have made over the years, and we have reason to be proud of our courage to surpass and pursue beyond. In the days to come, we must not be satisfied with the status quo and stand still, we must cherish the opportunities given to us by the times, cherish the solid foundation and development platform we have laid in the past, unite sincerely, fight tenaciously, and meet the new future with more enthusiasm.