According to Emirates, football fans flying with Emirates this winter will enjoy live World Cup matches in flight. Emirates' inflight entertainment system will broadcast all matches of the Qatar 2022 World Cup live on the Sport 24 inflight channel, and guests can enjoy every moment of the match in real time at the Emirates Airbus A380 Onboard Executive Lounge and exclusive airport lounge.
In addition, horse friends can also watch horse races on the plane.
Emirates' ICE inflight entertainment system brings fans to the best of the event
More than 200 Emirates aircraft are equipped with live TV systems offering dedicated Sport 24 and Sport 24 Extra sports channels. From 20 November, Emirates passengers will be able to watch the Qatar 2022 World Cup on Sport 24 via the ice inflight entertainment system, including the highly anticipated final on 18 December.
Before boarding, Emirates passengers can watch the game live in an exclusive lounge. Emirates' exclusive lounges are the perfect place to unwind and recharge before your flight, and are complimentary for First and Business Class travellers, as well as Emirates Skywards Platinum and Gold members. Plus, Silver members have complimentary access to Emirates Business Class lounges at Dubai Airport. Premium Economy and Economy passengers can also pay to access lounges, watch games, and enjoy cold drinks and unlimited snacks. Emirates Lounges offer guests a range of experiences and services, from sumptuous buffets, local specialties and healthy and nutritious meals, to buffet bar, showers, free Wi-Fi and a private business centre.
On Sport 24, fans can also watch live matches from the Premier League, UEFA Champions League, Europa League and Asian Football Championships. Sport 24 also broadcasts other top international sporting events, including the upcoming Women's Rugby World Cup, the International Cricket Council Men's T20 World Cup, the Olympic Games, NFL Major League Football events, the National Hockey League (NHL), golf tournaments, tennis majors, and sailing, horse racing and racing competitions.
Emirates and horse racing!
Emirates is the fastest growing intercontinental airline in the world and one of the five most profitable of the world's top 20 airlines. Emirates is headquartered in Dubai; Dubai is one of the few cities in the world to implement an open airspace policy, with more than 110 airlines competing freely and fairly in the air.
Emirates' current network covers 77 cities in Europe, North America, the Middle East, Africa, the Indian Subcontinent and 54 countries across the Asia-Pacific region. Before the pandemic, Emirates maintained a rapid growth rate of more than 20% per year. In the 2019-2020 Annual Report, profit of A$1.7 billion (US$456 million) was achieved for the financial year ended 31 March 2020, the Group's revenue reached A$104 billion (US$28.3 billion) and the Group's cash balance was A$25.6 billion (US$7 billion).
In summary, Emirates and dnata achieved their 32nd consecutive year of profitability despite the coronavirus.
Emirates has always been keen to sponsor sporting events, including horse racing. It has been featured in major horse racing carnivals around the world, especially the famous "Dubai World Cup" and "Melbourne Cup".
Dubai 2022 World Cup pictures from video screenshots
Emirates is the Official Airline of the Dubai World Cup Carnival, which focuses on the world's most lucrative horse racing event, the Dubai Racing World Cup. The Dubai World Cup Carnival takes place from January to March each year at the famous Meydan Racecourse, which was built to host world-class horse racing. There are different events every night during the race, with the penultimate night before the race, known as Super Saturday, and Emirates and the Maidan Horse Racing Occasion have long been used as a preliminary race for horses in preparation for the Dubai World Cup.
Dubai 2022 World Cup Medal Ceremony Image from the official website of the event
As title sponsor, Emirates has helped establish the Dubai Racing World Cup as one of the world's premier races and has attracted the attention of countless horse racing enthusiasts from around the world. Usually held on the last Saturday of March, the event is one of the top five horse races in the world. Not only is it the most lucrative horse racing event in the world, but it also includes nine races that attract the biggest names in horse racing and the brightest stars in sports. With more than 80,000 attendees each year, the Emirates-sponsored Dubai Racing World Cup captivates audiences around the world and is one of the region's premier sporting and social events.
It is understood that the Dubai World Cup Racing Day holds 6 international first-class races (G1) and 2 international second-level races (G2) in one day, which is the world's most prize money racing day, representing the world's top racing level. In 2022, the total prize money for the entire competition day will reach 30.5 million US dollars (about 197 million yuan), of which the Dubai World Cup, Dubai Sima Classic and Dubai grass competition prizes will reach 12 million yuan (about 76.43 million yuan), 6 million yuan and 5 million US dollars.
Horse ranking for the 2022 Dubai World Cup is out
In addition to the Dubai World Cup, Emirates has sponsored Australia's top event, the Melbourne Cup Racing Day.
The Melbourne Cup is not only the world's most lucrative race, but also one of Australia's most anticipated horse racing and social events. The Melbourne Cup is also nicknamed "the race that stops a nation", which means that when Melbourne is held, everyone will put down what they are doing to watch the game.
Previous Melbourne Cup Racing Days Image from Racing.com
The scene of the Melbourne Cup Racing Day Image from Racing.com
Emirates has also partnered with Godolphin to help make Dubai's local horse racing training ground one of the world's best-known teams.
Godolphin is a global horse racing institution owned by the Maktum family, named after the Godolphin Arabian, one of the three foundational stallions of modern thoroughbreds. Established in 1992, the Gaudolphin Racecourse has a reputation for excellence and has become a major international racing organisation in the world, winning more than 250 races in 12 different countries.
Image from the Dubai World Cup official website
As part of Emirates' sponsorship agreement with Goethoven, Goethoven's famous blue silk jockey suit will be emblazoned with the "Fly Better" logo. In addition, the logo is printed on the uniforms, horse blankets and vehicles of all staff.
2011 Dubai World Cup Champion "Mystery Guide" Image from the Dubai World Cup official website
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Emirates also plays an integral role in the horse racing business, having accumulated many years of experience in transporting horses to international sporting events around the world.
Emirates has a modern fleet of Boeing 777 full freighters and an experienced team of staff to ensure that horses travel in the air comfortably. Emirates SkyCargo strictly adheres to the regulations of national and international authorities on the carriage of live animals, including the IATA Regulations for the Carriage of Live Animals.
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