How deserted is the mainland film market now?
November 6 is Sunday, which was originally the best box office performance in the week, but unfortunately the single-day box office of the mainland film market was only more than 20 million as of 20 o'clock on November 6, which is still blessed with 6 new films this week
The single-day box office champion turned out to be "The Way Home", and it is completely impossible to count on this National Day blockbuster that has been released for 38 days to save the market
"The Way Home" won the box office championship for 39 consecutive days, and the box office performance of 6 new films was dismal
Under the siege of 6 new films, "Ten Thousand Miles Home" can still maintain a 32.4 proportion of films, but the attendance rate has indeed declined, as of November 6 at 20 o'clock, the single-day box office of the film was 8.77 million, and the cumulative box office exceeded 1.515 billion in 38 days of release, because it also won the single-day box office championship due to the on-demand screening
Therefore, "The Way Home" has won the Japanese crown for 39 consecutive days
But it is worth noting that this does not mean that "Ten Thousand Miles Home" is too strong, but the opponent is too weak in the same period
This year's National Day file can be called the weakest National Day file in recent years, except for "Ten Thousand Miles Home", Donnie Yen's "Search and Rescue", Liu Ye's "Iron Will", and Li Bingbing's "Ordinary Heroes" are all airborne and fixed, and there is no time for publicity. Plus the production cost is incomparable with "Ten Thousand Miles Home"
This year's National Day file is actually the only show of "Ten Thousand Miles Home", plus there are no blockbuster new films throughout October and November
With such a unique schedule environment, the box office performance of "Ten Thousand Miles Home" did not meet expectations, and even whether it could break 1.6 billion is a problem
Since "The Way Home" did not bring a hot market, the 6 new films released this week all suffered box office fiasco
The star-studded "My Regrets Are Related to You" has a cumulative box office of 15.75 million in 3 days of release, with the help of well-known comedians such as Bao Bell, Jia Bing, Pan Binlong, etc., this forcibly sensational romance film focuses on young audiences, and has been placed in the Double 11 schedule
The box office of the remaining 5 new films is even more miserable
"Lin Shenshi Sees Lu" only 18,000 at the box office in 3 days
"Spring Water Stars" has a box office of only 16,000
"Love in Jinggang" box office 06,000
"Red-crowned Crane" box office 04,000
"Bursting Butterfly" only has a box office of 1700 yuan, and it can only be said that this week's 6 new films are box office cannon fodder
The male protagonist changed from Gu Tianle to Zhou Wai, and the new film directed by "Anti-Corruption Storm" came, costing more than 200 million
It is obvious that the mainland film market urgently needs a blockbuster new film to save the scene, and cinemas were originally counting on the Hollywood blockbuster "Black Adam", but unfortunately for various reasons, this superhero movie is likely to be out of the mainland film market
The wait for Avatar 2 in late December is still a long way
Therefore, we can see that a large number of domestic new films have been finalized in recent days, and there are still 12 new films waiting to be released in November alone
But in my opinion, these new films are estimated to be box office cannon fodder except for "Operation Sweeping the Black"
The only thing that really has attention and box office potential is "Anti-Black Action"
Movies have three major selling points
The first is the gathering of stars, the movie is starred by more than 20 stars such as Zhou Wai, Qin Hailu, Zhang Zhilin, Wang Jinsong, Zeng Zhiwei, Xiao Yang, etc., which is the strongest blockbuster with a star lineup in November, telling the story of the detective played by Zhou Zhou Wei who broke through the difficulties to track down the evil gang
The film was completed in 2020, and there were many reports of finalization, but it was not released due to the large scale
The second selling point is director Lin Delu
Lin Delu is undoubtedly one of the most successful Hong Kong northbound directors, and "Anti-Corruption Storm" with Koo Tianle can be called the best Hong Kong film series in the mainland in the past 10 years, almost every one of which has doubled the previous one! Although the male protagonist of "Anti-Black Action" has changed from the royal Gu Tianle to Zhou Wai, the overall actor strength is even stronger, basically all of them are old drama bones and acting powerhouses, and the supporting cast is more familiar to mainland audiences
The production cost of the film is as high as 200 million, and there are a lot of action scenes, which are Lin Delu's strengths
The third selling point is Wu Mengda's posthumous work
Uncle Da has been gone for more than 1 year, but Uncle Da was very dedicated before his death, and when he died, there were three movies "Coastal Confrontation", "The Origin of the Westward Journey" and "Anti-Black Action" that were not released, of which "The Origin of the Westward Journey" was launched in January 2022, and the publicity gimmick at that time was Wu Mengda's posthumous work, but unfortunately the film had a poor reputation
"Anti-Black Action" is a rare large-scale production in recent years that Uncle Da has participated in, and it is also the best-selling of the three posthumous works, and it is also the only theatrical blockbuster, I believe that this sentiment can also help the film achieve good results at the box office