laitimes

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

author:Forest Talks Business

Physical stores, e-commerce and live broadcasting are all a thing of the past, and China will usher in 3 new opportunities to become rich in the next 10 years, and if you can seize one of them, you will have the opportunity to become the next batch of rich people.

1. The era of channel is king, is over

2, there are products is not as good as property rights

3) How much money you can make depends only on that

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

One

Have you found that there is a very extreme phenomenon in the current market: those who do physical business are facing a large number of store closures and closures; The traffic dividend of doing e-commerce has disappeared, and there are very few sellers who can really make money; Anchors, live streaming companies and live streaming bases are also shutting down.

The reason why this phenomenon occurs is not because physical stores, e-commerce and live streaming goods cannot be done, mainly because some people are still stuck in the money-making model where channels are king and traffic is king.

Many people think that they can make money by opening a few more stores, doing more accounts, or recruiting a few anchors. Not really.

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

No matter what industry you are doing, you can no longer rely on channels and traffic today, but first build a personal brand.

Because there is already overcapacity in all walks of life today, consumers do not value superficial functions when buying any product; It's the personality behind it, the charm of the personal brand.

For example, if you are selling courses, you want to sell your courses more and more expensive, first of all, you have to create a mark in the hearts of fans, so that fans feel that you are very trustworthy, very professional.

The reason is very simple, no matter what courseware you sell, you can search for a bunch of free on the Internet, and the reason why fans spend money to buy your courses is the value of your person.

From this point of view, you will understand that no matter what business you do today, if you want to get traffic and conversion rate, it is no longer the traffic that is king or the channel is king, but the IP (personal brand) is king.

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

Two

As an entrepreneur, with a personal brand, can you make money by opening an online store and doing live broadcasting? Not.

In the next 10 years, you want to seize China's new round of wealth opportunities, want to make a lot of money, and have your own intellectual property rights.

What is intellectual property? For example, your invention patents, your registered trademarks, the books you write, the online courses you develop, etc., all belong to your intellectual property rights.

The reason why intellectual property rights are used to monetize is mainly because now to do e-commerce sales or live streaming with goods, although it can also make money, but because the competition is too large, the profit is very low, and the ultimate beneficiaries are brand owners and supply chain companies.

But after you have a personal brand and intellectual property rights, you can use short videos and live broadcasts as entrances, send videos and live broadcasts every day to sell your books and sell your courses to make money.

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

The use of intellectual property to become existing has two benefits: First, zero cost and high profit; Second, it is convenient to deliver.

For example, you are good at copywriting, you can develop a series of short video copywriting, live inter-talk and friend circle copywriting courses, these courses are your intellectual property, you can price the courses to hundreds according to market demand, you can also price thousands.

It means that you have almost no cost except to spend some time, which is a real profitable business.

Secondly, selling courses is different from selling goods, there is no need to consider after-sales problems, shipping, inventory, etc., delivery is very simple.

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

Three

In the future, whether you sell courses through short videos or use live broadcasts to pay for knowledge, if you want to double your performance, you must not only do a good job in the public domain, but also need to accumulate your personal fans.

You have to know that no matter what platform you sell courses on, no matter how many fans you have, you don't belong to you, and it is impossible to watch your videos and sell your courses every day.

Therefore, if you want to multiply your performance, you must import fans and users who have already paid attention to you and have purchased your courses into your personal number, do fan maintenance, and convert public domain fans into your own fans.

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

Doing so first connects fans in real time and recommends new courses or services to them.

For example, if you sell family education courses, your fans sell your courses, you can also contact you on your personal number, ask you for advice, join your paid community, and ultimately increase the stickiness and repurchase rate of fans.

In addition, after you have accumulated your own fans, you can also interact with fans to explore more needs and pain points of fans.

For example, if you want to develop a new course and you don't know which knowledge points are better set in the curriculum, you can communicate with fans one-on-one in the community or on your personal account, ask fans what they want, and the conversion rate will be higher in the later stage of the on-demand development course.

Replacing "e-commerce and live broadcasting", China will usher in 3 new opportunities for wealth creation in the next 10 years

After reading the above content, if you also want to build a personal brand, but also want to develop your own courses, have your own intellectual property rights and accumulate your own fans, but you do not know how to develop courses, and do not know how to design business models, etc., you can click the column below "Knowledge Paid Model Design" to learn.

Read on