laitimes

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

author:Sohu Entertainment

Sohu Entertainment News (Hututu/Wen) Another domestic female group portrait drama on the street.

This urban women's group portrait drama "Their Name", starring Qin Hailu, Bai Bing and Wei Wei, is encountering market criticism.

"Fake domestic dog blood elite drama", "feminism is booming, and women's group portrait dramas are regressing"... On Douban, the current rating of the drama has just passed the passing line (6 points), and the number of scorers is 4479.

Female group portrait drama, also known as "sister drama". It is an emerging genre that has grown up with the Internet trend.

Up to now, women's group portrait works have blossomed everywhere in major fields such as dramas, movies, and variety shows, and many blockbusters have been born one after another.

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

For example, "My Sister", which exceeded 800 million at the box office, "Sister Riding the Wind and Waves", which earned a lot of money in advertising alone, and "Ode to Joy" series IP that was laid out earlier in the noon sun in 2016.

There are winners, and the losers are close behind. After the successive female group portrait works "Flutter Street", this kind of theme also has to attract market attention: Is it that "sisters" have no personality charm? Or is their development at a junk? It's worth exploring.

Make one, pounce one?

Domestic women's group portrait dramas have not ushered in a blockbuster for a long time. The last popular discussion is "Love is Delicious" broadcast last year, and the last one is "Thirty Only" directed by Zhang Xiaobo in 2020.

Female group portrait dramas are facing serious audience loss problems, and too levitating, homogeneous content production, and insufficient realistic character modeling are common to them.

Take several female group portrait dramas that are popular in the summer as an example. During the broadcast of "The Battle of the Roses", netizens ridiculed the plot of the heroine's opening of goldfinger and returning from the workplace for a few years to directly start an important case in a few days, which is not in line with the mainland lawyer industry; And her "middle-aged romance" with the male protagonist in the play was also criticized by the audience as greasy.

"Ode to Joy 3", where the noonday sun returns again, exposes the shortcomings of female group portrait dramas. The process of moving from strangeness to acquaintance between the new "five beauty" can be called "NPCs doing tasks".

The new labels on each character, such as Ye Zhenzhen's young and beautiful Kochi women's "rich second generation" design, also made the audience sigh, "probably can only appear in TV series". Douban 4.8 points, "Ode to Joy 3" finally became a bad reputation drama.

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

"Their Name", starring Qin Hailu, the "three materials" film queen, is even worse.

The "female protagonists" in the play are not bad at money, and the creative mode of hugging each other when encountering problems or relying on the screenwriter to open a goldfinger is not much different from the failed female group portrait dramas in the past.

Producer Li Guohong told Sohu Entertainment that there are very few screenwriters in the current domestic market who can complete a female group portrait work neatly.

"In addition to their lack of certain workplace and life experience, they are extremely lacking in the human shaping and innovation required for group portrait dramas."

Last year, Feng Xiaogang's first "touching the net" of "North Ruan" suffered this disaster. After the drama was broadcast, remarks such as "Feng Xiaogang can no longer shoot small people" and "do not understand the life of ordinary people" followed. Screenwriter Chen Feng once came out to refute the rumors, saying that "this is the story that happened around us." But it is clear that this "periphery" is not the other "periphery".

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

Another reason for letting female group portrait dramas go down the altar is from the excessive pursuit of "Thirty Only" in the same type of works.

Nan Nan, a senior drama fan, said that she has seen the figure of "Thirty Only" in many domestic female group portrait dramas.

The first is reflected in the human setting. The three female figures represented by Gu Jia, Zhong Xiaoqin, and Wang Manni have been placed in other women's group portrait dramas, and have evolved into "upgraded versions" of strong women in the workplace, meek, beautiful, and the "full-time wife" of the Gu family, and the workplace with a warm heart.

And the feedback they get from their performance in the play is often accompanied by negative evaluations of "big open goldfinger (female hegemony)", dog blood routines and empty people with no content.

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

In terms of plot content, all scumbags, "love under the year" as the standard, and the creation rules that are infinitely close to the topic have also been criticized by netizens.

"Domestic women's group portrait drama can not have a 'good man' image", "sister dog love is a new trend", "stop cue native family, post-00 rectification of the workplace and other topics, tired"... Netizens were ruthlessly critical.

"The creative idea of this drama is to collect all kinds of problems as much as possible, highlight the various dilemmas faced by women at the age of 30, and first establish typical characters in terms of human design, and then pull into the special." Producer Chen Fei told the media when talking about the creative ideas of "Thirty Only".

And she may not have imagined that in the next two years, this creative model has become a fixed template for the creation of domestic women's group portrait dramas. Unfortunately, more and more viewers are no longer paying for such creative techniques.

The formula of "blockbuster creation" is gradually failing.

"Sister learning" is still the wealth code

A small discovery is that although the current domestic women's group portrait dramas have a large number of street dramas, they still can't hide the red trend of this kind of theme.

A set of data released by the Beijing News shows that from 2020 to August 2021, as many as 15 female group portrait dramas have been born in the drama market.

This year, only two months in the summer, 4 genres of this genre have been launched successively. In the follow-up, there will also be "Fangxin Ripple" starring Qin Lan and Lan Yingying, and "Heart Success" starring Mao Xiaotong and Zhang Li.

Why can women's group portrait dramas become the market outlet? In addition to the rise of the "middle-aged topic" generally perceived by the public, the status of Mesozoic actresses in the market is not what it used to be, which is also one of the reasons.

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

Li Guohong said that many of the current Mesozoic actresses who have become popular from the "sister" variety show have successively entered the group, or variety shows, or movies, or TV series works, but also let their value "double".

In the past, such as Zhang Hanyun, Wang Ju, Bai Bing and other market unpopular players, "there is a drama" is a good performance, and now want to invite this group of "sisters" to "collide" with their brokerage team to "collide" with the appropriate schedule, which is also a major difficulty.

However, the value of these popular "sisters" is still much cheaper than the traffic actors in other dramas. This highlights the advantages of this type of subject matter cost-effective.

Li Guohong said that he is preparing a female group portrait drama, in which the actress is very well-known, and she has acted in many popular dramas when she was young, but her salary is less than one-half of the salary of popular actresses.

In addition, from the perspective of satellite TV investment, this kind of theme is also very susceptible to first-line satellite TV payment. In addition to having a "familiar face" of the public, women's group portraits touch women's emotions, families, and workplaces touched by dramas

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

and other multi-dimensional topics, it is also easier to attract investment for the platform.

"The Battle of the Roses", which was broadcast by Central 8 this summer, is the best in the ratings of many satellite TV dramas in the summer file. Although its Douban score is only 4.8 points.

The high-reputation "drama second generation" "Twenty Not Confused 2", when broadcast on Hunan Satellite TV, has won the first rating performance of satellite TV for 13 consecutive days.

Including "Their Name", it has ranked third in the ratings of satellite TV golden files for many consecutive days, which also proves that this drama occupies a certain market in the middle-aged and elderly audience.

High ratings inevitably bring high returns. "The Battle of the Roses", "Ode to Joy 3", "Their Name" During the broadcast, the producers alone revealed as many as 15+.

The series "Ode to Joy 3" was rumored to have sold to 500w in one advertising slot, although its Douban score was only 4.8 points.

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

(Advertisements everywhere in "Ode to Joy 3")

"Female group portrait drama is a theme that is relatively easy to do serial development. Many investors have already thought about the follow-up development process when they were building the first part. ”

As Hou Hongliang, chairman of Noonday Sun, said, "Three seasons can solve commercial problems." The first season created word of mouth, and the second and third seasons maximized the benefits. ”

Nowadays, the film of the same name of "Love is Delicious" is in full swing, and there will be a fourth and fifth parts of "Ode to Joy", which has been word-of-mouth, and the "Thirty" and "Forty" series of works carefully created by Lemon Meng Pictures are also on the way.

The "wealth code" that belongs to the female group portrait drama is being staged. It is precisely for this reason that even if the female group portrait drama is poorly filmed, there are still countless companions who "rush to the trip".

How else can domestic female group portrait dramas be filmed?

Will female group drama audiences still buy it? If you follow the current creative model, the sweet pet drama that is constantly going downhill is the tomorrow of the domestic women's group portrait drama.

A new question is, what kind of female group portrait drama do audiences really like? In other words, how can practitioners "innovate" women's group portrait dramas?

Li Guohong said that the current development of women's group portrait dramas is not the key. The crux of the matter is how to understand the deeper meaning behind "independent women."

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

"In the past, the female group portrait dramas gave the audience an intuitive feeling that the 'female protagonists' in these dramas are omnipotent, even if they encounter life difficulties, there will be male protagonists, sisters, or others to help solve, or the screenwriters directly open the golden finger and 'weaken' the problem."

In Li Guohong's view, this creative model can exist, but it is not necessary. Previous works such as "Thirty Only" have already eaten a wave of dividends, and it is not easy for latecomers to eat dividends in a similar way.

He said that the creative idea of female group portrait drama can be compared with the American drama "Fatal Woman" to create an "imperfect" persona, or even an "imperfect" ending.

In the new season of "Deadly Woman", the final fate of the three women is also about to come out, thinking that Simone, who is independent and decisive, actually loves her gay husband and finally chooses to forgive; Beth, who has always wanted to save his marriage, finally made up his mind to kill his husband; Taylor, who has the concept of "advanced marriage", still relies on the "scumbag" husband and reunites with him.

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

This "imperfect" character and ending also exacerbates the authenticity of the story and the rationality of the characters' motivations.

In fact, in the current domestic female group portrait dramas, there are also many trends in the creation of this style.

Douban's 8.1-point "Love is Delicious", the "imperfect" setting of the three women in the play, and the rationalization of the characters' motivations, are quite American drama creation style. During the broadcast, the evaluation of the Chinese version of "City of Desire" was not rare.

The first part of the women's group portrait drama "The Founding Piece" "Ode to Joy" was also a model for such works. Fan Shengmei's "fishing girl" personality and Qiu Yingying's ordinary perspective all make the audience feel very involved.

Including "I'm Good in Other Places" that Mango TV "killed" last year, there are similarities in creation. Unfortunately, domestic dramas have always been difficult to be real

"Film queen" Qin Hailu went down, and the domestic female group portrait drama is still "bad"?

Let go of the creative baggage of "idealization" and the pursuit of perfection.

This can be seen from the filter problems that exist in many "female group portrait dramas" at present. The pursuit of character perfection, the inability to look at the age of the actress, and the blind pandering to the market also make this batch of episodes distorted in the creative perspective.

During the broadcast of "The Battle of the Roses", a netizen on Douban said, "Please face the age of your sisters, their wrinkles are also a beautiful performance." ”

Domestic female group portrait dramas, if you want to return to the "Ode to Joy" period, you may have to start by abandoning the "perfect person".

(Note: The interviewees in this article are pseudonyms)

Read on