From how Procter & Gamble fought back, to how Microsoft successfully transformed. From IBM's rise to life, to Intel's strategic inflection point. These are all very classic business transformation stories.
However, one key point was missed: the transformation of the entrepreneur himself!
Enterprise transformation has never been to watch the fire from the other side, but to roll up the pants and go to the field and do it themselves. The transformation of enterprises is inseparable from the transformation of entrepreneurs themselves. The success of the transformation of the entrepreneur himself or herself often determines the result of the transformation of the enterprise.
Apple CEO Tim Cook attended the launch of a new product launch in the San Francisco Bay Area of California on September 7 to launch a new generation of iPhones, smartwatches and headphones.
The Apple 14 has once again become a hot spot for the public, and Apple has repeatedly been one of the world's most profitable companies. Apple's success is inseparable from products, marketing, and strategy.
However, there is one person who largely influences Apple's development path, and he is Jobs.
Jobs, the original chairman of #Apple, is also a classic case of the transformation of entrepreneurs themselves.
So, how did Jobs transform?
In 1976, at the age of 21, Jobs and friends founded Apple in his garage. Four years later, Apple went public. During Jobs's leadership of Apple, every new product he came up with surprised the world and triggered a global rush to buy. It can be said that the apple of the Jobs era profoundly changed the modern communication, entertainment, and lifestyle.
However, Jobs is not a perfect person. On the one hand, he has a vision and a keen sense that is beyond all his peers; On the other hand, his paranoia, stubbornness, and arrogance made it unbearable for many.
Chinese say, thirty and standing. When Jobs was 30 years old, he did not "stand", but encountered the Waterloo of his life. At that time, Apple encountered IBM competition and its performance declined. Because Jobs disagreed with most of the management, he was kicked out by the board of directors of Apple that he founded.
In many books, Jobs is portrayed as a "bastard genius." He was reckless and stubborn. So then, how did Jobs achieve a counterattack and eventually lead Apple to the top?
In more than a decade of exile, Jobs experienced many failures and single-handedly promoted Pixar's listing. His greatest gain and growth is that he has learned how to play to his strengths and control his shortcomings.
In the past, for example, Jobs was always self-centered and often lost his temper. After his return, he no longer controls everything, but fully trusts the team, gives them time and financial support, and learns to control his bad temper as much as possible.
For example, he also began to further develop his strengths, such as he was very good at handling external public affairs and knew how to attract attention; He also has great taste and product intuition, and can design really good products.
On top of that, Jobs was born with keen business insight!
At that time, the computer industry was uniform, the entire industry entered the standardization process, and the main customers were large enterprises. Individual customers have different needs, they value the sense of design, pay attention to the user experience. Jobs realized that this was a blank market to see this opportunity, launching one amazing work after another, leading Apple's slow but determined recovery.
Later, inspired by Jobs, the team cultivated a number of new product areas outside of personal computers, such as personal music, smartphones, tablets, etc., and launched iPods, iPhones, iPads and other products, which reshaped our lives today and led Apple to glory.
In Jobs's more than ten years of exile, his greatest gain and growth is to learn how to play to his strengths and control his shortcomings.
Shortly after Jobs returned to Apple, he once said something like this: Thank you very much for your dedication, we come together to save the company. The question now is not whether we can save Apple back, but whether we can make Apple great again!
Did you learn?
Soldier bear one, will bear a nest! The leaders and decision-makers of enterprises play a very critical role in the sustainable development and profitability of enterprises in the future!
And leadership training is also a compulsory course for every entrepreneur!
Click on the links below and you'll find the methods, steps and tools you want to improve your leadership skills inside!
Entrepreneurship Effectiveness Empowerment - Leadership! ¥100 to buy