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Recently, Apple's latest generation of mobile phone iPhone 14 series was released, which caused quite a stir, and the excellent smart island design in the publicity caused many consumers to pursue, resulting in a hard time seeking hot sales scenes for the iPhone14 series in the Chinese mainland market. However, after Apple added 20 million units of stock overnight, the sales of the iPhone 14 series on the market quietly reversed.
Huawei faces sanctions, and Apple dominates the high-end smartphone market
Originally, in the Chinese mainland high-end smartphone market, Huawei and Apple competed, and the two together occupied the majority of the Chinese mainland smartphone market. However, after Huawei suffered from US chip manufacturing and was out of stock by a number of chip suppliers, Huawei's shipments plummeted, resulting in almost all the vacated markets being occupied by Apple.
According to relevant data, during the April-June period of 2022, Apple accounted for 46% of the high-end smartphone market. It can be said that for every hundred high-end smartphones sold that cost more than $400, 46 of them are produced by Apple.
Therefore, after Huawei suffered chip sanctions and a number of suppliers cut off the supply of chips, Apple occupied half of China's high-end smartphone market, and nearly half of the high-end smartphones were sold by Apple.
Recently, Apple released a new high-end flagship iPhone, and the release of the new flagship pushed Apple to the top of the high-end smartphone topic, causing many consumers to pay wide attention. In Apple's official conference, as the main design of the iPhone14 series, Lingdong Island hid the exclamation point camera under the smart island, coupled with the unique smart message notification design, which attracted the wide attention of many consumers and also received extremely high praise from the industry.
The iPhone 14 series is selling hot, the market is in short supply, Apple has added 20 million units overnight
On the day that the iPhone 14 series officially began to sell, Apple was officially snatched up by Chinese consumers, due to the unsatisfactory performance of the previous generations of iPhone series, there was no innovative point of sale, resulting in many consumers who wanted to buy and chose not to buy. After showing outstanding innovation and extremely attractive smart island design at the Apple conference, the iPhone14 series has attracted the attention of many consumers, and it is not surprising that after the official sale began, it is not surprising that it has encountered consumer pursuit and scrambling to buy.
In the face of the hot sales situation of the iPhone 14 series in the Chinese market, the domestic market has formed a supply and demand relationship that is difficult to demand, in this case, Apple hastened to respond, adding 20 million units of stock overnight to supply the Chinese mainland market.
In addition to the overnight additional stock of Apple mobile phones, there are also many scalpers hoarding the iPhone 14 series at a high price, hoping to make a lot of profits by selling them at a high price.
However, after Apple increased the stock overnight, it quickly reversed.
Smart Island design overturns, scalpers upside down a hundred begging for a shot
Recently, many users who bought the iPhone 14Pro really got the phone to start using it only after they found that the smart island design that Apple iPhone 14Pro focused on at the conference was overturned, and the actual use effect and the effect of the publicity in the conference were far from each other, which are completely different things.
Many people have said that Apple's smart island is not as smart as the propaganda at all, but it is awkward. People in the industry who have publicly praised Lingdong Island have also reversed their previous attitudes, claiming that the promotional video of Lingdong Island is completely fake, and the black place can even see the components under the screen through the screen, and the beauty in the promotional video is completely different.
The overturning of the design of Smart Island has caused many consumers to lose the desire to buy the iPhone 14 series again, and the situation of the previous shortage of supply has suddenly disappeared, and many scalpers who have hoarded the iPhone 14 series at high prices have also regretted it, wanting to get rid of the iPhone 14 series of mobile phones squeezed in their hands, but there are no consumers to buy it. Many scalpers want to sell at a reduced price, and as a result, even if they are upside down, no one is willing to buy.
In the well-known domestic second-hand market, some sellers sell new models that have not yet been opened at a price lower than the official website, but there is also a situation where few people are interested.
The previously popular iPhone 14 series was returned to its original shape in a short period of time. From the original widely sought after by consumers, to today's price reduction sales are still unsought. Could it be that the reversal of the iPhone14 series was simply because of the flip of the Mind Island design?
Apple's innovation efforts have declined, and new machine releases rely on gimmicks
In fact, Apple's new flagship phone is not bought by consumers once or twice. The reason why Apple's mobile phone can occupy half of the high-end smartphone market and gain the recognition and pursuit of consumers is inseparable from its innovative design every time a new machine is released.
However, in recent years, Apple's new machines have few eye-catching innovative designs, most of which are stacking performance, and the use of better accessories has become a new flagship mobile phone, naturally no users buy it.
The release of the iPhone14, the satellite communication technology that has been touted for many years has also been preemptively implemented by Huawei, so Apple had to launch the semi-finished smart island design as a publicity gimmick to attract customers. Unexpectedly, the completion of the design of Smart Island was much lower than expected. So much so that some users will appear in the front camera black capsule when taking a screenshot.
At the same time, Luo Yonghao, who once praised the "Spirit Island", also shelled the iPhone 14Pro promotional video "fake": the black place can see the components inside, which is not as beautiful as in the promotional video.
The introduction of semi-finished design products as a selling point to attract users will naturally cause dissatisfaction among users after being exposed, and it is not surprising that there is no one to ask for a reduced price.
Written in the end: Apple that has been stocked with 20 million units overnight is obviously forgetting that the design of Smart Island is just a gimmick, can not afford the use of users, the semi-finished products will be launched to attract users, naturally will cause dissatisfaction among users, the way of stacking performance has not worked, under many factors, Apple's new machine is not recognized by the market is also forgivable.