Sohu Entertainment Special Article (Shan Jin/Wen) In the past month, there have been many stars in the collapsed house.
In the past, the collapsed house was "black powder New Year", and now the collapsed house has an additional layer of "fan stepping back" - the big fan and the station sister are no longer silent, and begin to say the negativity they have hidden for the idol.
As a result, many fans have shouted the slogan of "standing up and chasing stars".
The implication here is that in the past our relationship was not equal, and now we want to make the relationship reciprocal.
At the same time, when "don't empathize with 2.08 million" replaces "sad brother/sister", "stand up and chase the stars" may have a deeper class dilemma.
In the past few years, the collapse of the star house is not "fatal", and the speed of "comeback" is also very fast.
Wu Moufan's first scandal occurred in 2016. But under the charge of fans and the public relations of the group, he survived the crisis safely, and even served as a mentor for "China Has Hip Hop" the following year, ushering in another career peak.
Before the official notice was issued, Li Yifeng was also caught in the "cloud of suspicion on Koh Samui". At that time, he also survived the negative crisis safely, and then starred in "Hidden and Great" and continued to try to transform.
Babe is a fan of a certain draft love bean. Once, the Aidou made inappropriate remarks during the live broadcast and fell into controversy.
When watching the live broadcast, Babe felt that the idol said the wrong thing, "His expression ability was not good, and he felt that he did not speak through his brain at that time." ”
But no fan will easily admit the fault of an idol.
Like most fans' reactions, Bei Bei first defended the idol - anti-black, cleaned up negative entries, forwarded the fans' official clarifications, and spoke as a passerby in the Douban entertainment group.
"Those clarifications feel a bit far-fetched, but they can only turn. I'm fine, I see some fans say they are in a hurry and haven't slept all night. ”
The next day, Babe's idol issued an apology, and fans continued to criticize in the comment area, leading public opinion to neutrality. Everyone survived the crisis.
Now that Babe has been depowdered, he recalls the past of chasing stars that was deeply immersed in it, and also laments the power of the "fan filter".
In order to maintain the "idol myth", Beibei does data every day, participates in offline assistance, buys magazines, and buys business, "I want his data to be better, business sales to be better, and career to be better." ”
The idol shoots magazines, and Babe buys several copies every time, although she thinks that several sets of pictures are not very good, "Other fans are very handsome, and I dare not say anything." "Later, those thick and heavy magazines were all thrown away by Babe.
Once she went to Changsha to participate in the recording of "Happy Base Camp", at 6 o'clock in the morning to the recording place, the hot sun stood for 6 hours, and finally waited for the idol to work, although it was a version with a mask, sunglasses and a hat, "I saw him for 10 seconds, and before I could open the camera, people had already walked in." ”
Break the idol myth
2020 is known as the "first year of collapse" in the entertainment industry, and these two years have directly transitioned to the "collapse of the house".
Love beans in love, actors who collapse in human settings, the top stream of tax evasion and tax evasion... Idol myths are constantly shattered. The difference is that many fans who used to tend to maintain idol myths are now participating in "breaking idol myths".
After Xu Kaicheng issued an apology statement, fans who had chased him for five years forwarded the apology Weibo, "Roll! Remember! You don't have fans from now on! ”
Before the official announcement was issued, Li Yifeng's big fan first sent a Weibo message, telling fans that "there is no need to wait any longer", acknowledging the news in disguise.
Yi Qianxi fell into controversy due to the problem of examination and editing, and the term "depowdering" was on the hot search.
A fan who has been checking in for 1218 days said that he had taken off the powder and called it a "class issue" in his Weibo profile. Those fans who are still defending their idols are ridiculed as "Ya Mane".
After Lin Yanjun was photographed with the girl, his station sister opened a live broadcast to break the news, saying that the idol was indifferent, disrespectful to fans, and did not love his career.
In the live broadcast of the station sister that was watched by up to 20 million people, a station sister said, "All the internal entertainment for me to stand up and chase the stars." ”
This slogan with rebellious overtones is the current situation of the entertainment fan circle in recent years. Almost every celebrity fan is calling for "standing up and chasing the stars".
The direction of "standing up and chasing stars" is multifaceted, it is both "fans do not blindly maintain idols" and "regain more right to speak." ”
The most recent case known as "fans standing up and chasing stars" is that Liu Shishi's fans successfully defended their rights to the crew of "One Thought Guan Shan".
Due to dissatisfaction with the treatment of the position, Liu Shishi's multiple fan data stations issued statements saying that they would suspend the promotion of "One Thought Guanshan".
The next day, Liu Shishi Studio posted a response, and fans also said that they had been promised that the materials and scripts would "guarantee the treatment of a big heroine".
"Star chasing still has to stand up", "reasonable rights protection", "no longer self-PUA", "effort is useful"... On Weibo, many Liu Shishi fans expressed satisfaction with this result.
"Stand up and chase the stars" behind it
One reason why fans keep calling for "standing up and chasing stars" may be that "the idol has completed the disenchantment".
In the entertainment industry, the value of idols is not acting skills and stages, but more traffic and sales. Weibo re-praise, magazine sales, total endorsements, video playback... The data is all quantifiable, and the business value is clearly marked.
And these added values are almost inseparable from the efforts of fans.
Graphics and text are irrelevant
An artist publicity told Sohu Entertainment, "It is impossible to buy all the re-evaluation likes, for traffic, now the company basically does not do Weibo data maintenance, all fans are getting it." Without fan support, how can an artist become popular? ”
Including the publicity period, the help of fans is also particularly important, "We want to do topics, or send materials, we can communicate with fans, they do data people, but also hope that artists are good." ”
Over the past few years, this has almost become a standard, mature set of processes. Countless new faces have come out of talent shows and hit episodes, fans have done data, bought business, and another star has been born.
Fans are so familiar with the star-making process that they are becoming more and more aware that they are standing there because of our time and money.
Graphics and text are irrelevant
The star-making ability of fans has even replaced the brokerage company, "strong praise is not as good as popular election". This makes the two form a tacit understanding - fans provide traffic, idols continue to dream, and maintain the proper human design.
When the idol continues to break this tacit understanding, the human design collapses, and the "punishment" of the fans is no longer absent, and the powder is removed and the news is exposed.
To maintain a tainted idol is already a very low-cost thing, after all, star-making will not stop, fans can choose who to let become the next idol.
Graphics and text are irrelevant
At the same time, fans can no longer deeply empathize with idols, as Yi Qianxi's fans have shown, which is a class issue.
In the era of narrowing social upward channels, when ordinary people are hungry for stability and landing, many stars still retain the right to stay in the greenhouse. This contrast has even reached an agreement in and out of the play - many film and television works in which the stars participate can no longer deeply reflect the lives of ordinary people.
"2.08 million" became their reference. A celebrity is no longer a star, or a "rich man with privileges." ”
Graphics and text are irrelevant
As consumers of entertainment products, and even the creators of star myths, fans naturally hope to stand in a more equal position in this contest with idols, so they must "stand up and chase stars".
But there may be some contradictions in this. Fans exchange time and money for power, but their "surging love" for their idols will once again tilt the scales.
Babe said that the Aidou she likes has been good to fans, polite and open, but she still does not feel that the two are reciprocal.
Recalling the "Happy Base Camp" response, Bei Bei transferred to the second recording point Hunan Radio and Television at 4 p.m., waited outside the building with other fans, waited until nearly 10 o'clock in the evening, and finally waited until the idol got off work and came out to greet them.
This railing of Hunan Radio and Television was evaluated as "recording the surging love of too many star-chasing girls" and "witnessing too many young people becoming famous".
The popular Wang Hedi participated in "Hello Saturday" again, and bowed and kissed the fans of the aid after the recording.
"We may have waited for six or seven hours or even a whole day to get there, and the idol just came out after work to say hello, which is a 'two-way trip' of love."
(Bei Bei is a pseudonym in this article)