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TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

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-Latest Financing-

The parent company of the coffee machine ecological brand xBloom has received two rounds of financing

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

Recently, TBDx Inc," the parent company of the coffee machine ecological brand "xBloom", has completed two consecutive rounds of financing totaling US$15 million, of which the seed round is led by Source Code Capital; The Pre-A round was led by Shunwei Capital, followed by Professor Gao Bingqiang and Dr. Hu Yu, and the source code capital continued to raise bets. This round of financing will be mainly used for market development and the upgrading and construction of R&D centers.

TBDx Inc was founded in 2021 and is headquartered in California, USA. Its brand "xBloom" has developed a fully automatic hand-sharpened capsule coffee machine, which is committed to redefining the home coffee experience through technological means, and its products have a number of original and exclusive technologies.

Editor's Comments:

Coffee as a long-standing category, consumers have an increasing demand for taste and convenience, in the field of home coffee machines, technological advances can greatly improve the consumer experience. The TBDx Inc team not only improves product quality, but also intelligently designs products into everyday products, and its brand value deserves the attention and affirmation of investment institutions.

American fashion and environmental brand Everlane received $90 million in financing

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

Recently, the American fashion and environmental protection brand Everlane received $90 million in financing. The round will be used for refinancing the Company's existing debt, brand growth plans, and fees and expenses related to electronic payments and transactions.

Founded in 2010, Everlane was one of the first clothing brands to enter the DTC model. Because of its transparent supply chain and cost-effective and comfortable clothing, Everlane has a large following. At present, the brand has 10 physical stores in cities such as New York, Palo Alto, Austin and Seattle.

Editor's Comments:

Unlike other technology-based startups that are easy to scale, the apparel industry is a profit-heavy and seasonal one. But Everlane is no longer a startup, and despite financial pressures, the brand is generally evolving.

3D printing head brand "Luen Thai Technology" completed pre-IPO financing

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

Recently, the head brand of the 3D printing industry "Luen Thai Technology" announced the completion of the latest round of 200 million yuan Pre-IPO financing, led by Jinshi Investment, followed by Yuanhe Chenkun and its direct investment platform Jingu Capital, and three old shareholders such as Guoke Jiahe, Longteng Capital and Chenshan Capital. This round of funds will be used to develop new materials, extend product lines, build printing system platforms, and promote the application of printing technology.

At present, Luen Thai Technology has grown into a leading brand in China's 3D printing market, mainly in China, Europe, North America, Asia Pacific, the Middle East and other five regions of sales, serving more than 3,000 customers in more than 50 countries and regions around the world, its perfect equipment product line covers all areas of 3D printing, suitable for automotive, electronic appliances, footwear, education, dental, medical and other fields.

Editor's Comments:

As the gap between manufacturing and demand becomes smaller and smaller, 3D printing technology will undoubtedly become one of the core technologies of intelligent manufacturing. In recent years, Luen Thai Technology has been involved in many fields with its technical expertise and excellent market operation ability. In the future, with the support of financing, it will strive to become a global 3D printing benchmark.

Meituan Dragon Ball and Sequoia China withdraw from the shareholders of Guming Milk Tea

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

According to the enterprise investigation APP, recently, Zhejiang Guming Technology Co., Ltd., an affiliate of Guming Milk Tea, has changed, and the Meituan Dragon Pearl affiliated enterprise Changsha Xiangjiang Longzhu Private Equity Investment Fund Enterprise (Limited Partnership), Shenzhen Longzhu Equity Investment Fund Partnership (Limited Partnership), and Sequoia China Affiliate Shenzhen Sequoia Hanchen Equity Investment Partnership (Limited Partnership) have all withdrawn from the ranks of the company's shareholders.

Founded in 2010, Gu Ming has expanded nationwide since 2012, with the number of stores exceeding 100 in November 2013, 1,000 in May 2017, and 4,100 at the end of 2020.

Editor's Comments:

New tea brands are emerging in an endless stream, and Gu Ming is facing a lot of competitive pressure, although the capital has not disclosed the reason for the withdrawal, but perhaps limited growth is also one of the considerations.

Secoo said it had reached a strategic cooperation of up to 1.3 billion yuan with Aladdin Technology Group

A few days ago, Secoo announced a strategic cooperation of up to 1.3 billion yuan with Aladdin Legend Technology Group Co., Ltd., including the establishment of a high-end consumption circle of "Seraku China Club" funded by Aladdin Technology Group and the subscription of shares of Seradin's listed entities.

Secoo said that this investment will soon land. Affected by this news, Secoo's stock price rose sharply.

Editor's Comments:

Secoo has recently been in "trouble", the capital chain is broken, arrears of payment and other negative news are entangled, this announcement to win a new investment, I don't know if it can turn the tide for it?

-Acquisition News-

Puig Group acquires a majority stake in skincare brand Kama Ayurveda

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

Recently, Puig, a multinational cosmetics and fashion group, announced the acquisition of a majority stake in Kama Ayurveda, an Indian noble women's skincare brand, to promote the global layout of the brand.

Founded in 2002, Kama Ayurveda is an Indian noblewoman's skincare brand using all-natural herbal formulas. Currently, the brand has 54 directly operated stores, sold only within India, with plans to expand to 60 by the end of 2022.

Editor's Comments:

With this investment, India is a highly potential consumer market for Puig, and with this investment, the Group will consolidate Kama Ayurveda's leadership position in the Indian market while exploring more possibilities for its exploration of foreign markets.

-Brand new-

Michelle Ice City enters the bottled water track

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

Recently, The Snow Ice City "Snow King Loves to Drink Water" was listed for sale, and the retail price was tentatively set at 2 yuan / bottle.

Its product information shows that the source water is taken from the superior water source below the 220 meters underground insulation layer, isolates the ground pollution, and is naturally filtered by deep rocks to retain the taste of natural water to the greatest extent.

Editor's Comments:

The size of the bottled beverage market continues to expand, and for Michelle Ice City, which has just completed its listing coaching, joining this track may be to expand its commercial footprint before going public and look for a new growth curve.

Want Want again out of the new liquor Sava 3 degree sparkling wine

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

On September 15, "Want Want" officially announced that the new Sava 3 degree bubble wine has been listed.

The new product contains two flavors: red grape flavor and lactic acid bacteria flavor. The product is made with real juice, self-brewed pure grain wine base, no preservatives, and 3% vol alcohol.

Editor's Comments:

As early as this year, "Want Want" has launched alcohol-containing products such as Longjing plum wine, etc., and this time it has launched new alcoholic products, and the taste is more abundant, which may be able to attract further attention from consumers.

-Personnel Changes-

Li Li, managing director of Condé Nast China, leaves

Recently, Li Li, managing director of Condé Nast China, announced that she will leave her post on October 11, for unknown reasons. It is worth noting that Li Li, who has only served for two years, has become the shortest-serving president of Condé Nast in history.

Li graduated from the Department of Architecture of Tsinghua University, holds a Master's Degree in Fashion and Luxury Management from ifM of the French Fashion Institute in Paris, and an MBA from Zhejiang University, where she was the head of consumer electronics in Greater China at Bose, the general manager of VIPLUX business at Vipshop, responsible for building online retail experiences for e-commerce platforms, and has also served as an executive in Fosun Group, Audemars Piguet and L'Oréal Luxury Business Units.

Editor's Comments:

Despite Li Li's extensive experience in luxury goods, this does not seem to provide new ideas for Condé Nast's dilemma in China. Coupled with the development of mobile media, users have been transferred on a large scale, and the future of Condé Nast does face a lot of competition.

-Fashion Trends-

Prada acquires a majority stake in Italian leather manufacturers such as LV

TOPBRAND | Everlane/Luen Thai Technology was financed; Puig acquires a majority stake in Kama Ayurveda; Honey Snow Ice City enters the bottled water

Image source: brand official

The Prada Group announced the acquisition of a 43.65% stake in Italian leather manufacturer Conceria Superior, one of the leaders in the italian leather calfskin high-end industry, with customers including Chanel, Louis Vuitton and Dior.

Upon completion of the transaction, Conceria Superior will remain managed by current Managing Director Stefano Caponi.

Editor's Comments:

In recent years, luxury brands have ushered in a wave of aggressive price increases, which is not unrelated to the rising prices of raw materials behind them. The acquisition of a stake in the leather manufacturer may result in significant savings for the Prada Group.

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