Text | Karina
Edit | Karina
At the end of this summer, a long-lasting "trick love" between the oriental green flies and small orchids triggered the carnival of countless "tips".
iQiyi's third episode with a popularity value of more than 10,000 in the station, and ranked second with the highest heat in the history of 10572, with a Douban score of 7.8, and the male protagonist Dongfang Qingcang played by Wang Hedi Weibo rose rapidly to more than 2 million fans, a series of eye-catching data made "Canglan Tips" a veritable blockbuster, and also pushed the ancient puppet drama to the peak of the topic again, opening up more innovative ideas for the xianxia theme.
Compared with other genres, Xian Xia dramas not only need to do a lot of details on the costume road, but also create many fantasy scenes; It is not only necessary to meet the standards of idol dramas in the setting of the plot and the choice of actors, but also to form a worldview that makes the audience feel a sense of substitution in the overhead story.
Overall, the costume fairy drama can reflect the current industrialization of the drama industry in a relatively concentrated way, whether from the level of story pattern, actor level, or visual effects. The explosion of "Freesia Recipe" must have been tested at multiple levels, and it has matured in many aspects such as world view, plot, special effects, actors, soundtrack, and art, and achieved a "barrel effect" with almost no shortcomings.
Recently, Spicy Fish interviewed Wang Yixu, producer, chief producer and CEO of Stellar Gravity, a young gold medal film and television producer born in 1990, who has been working on 7 different genres since the founding of Stellar Gravity.
Wang Yixu, producer and chief producer of "Freesia Tips"
In the process of talking about "Canglan Tips", Wang Yixu revealed that stellar gravity is creating an "oriental fantasy world", "Canglan Tips" is the first part, and the vitality of the "Recipe" word IP will continue to be extended. At the same time, the "stellar plan" initiated by Stellar Gravity takes the signed writers, screenwriters, directors and other creators as the core to ensure the output of high-quality content, in addition, Stellar Gravity also has its own special effects team and music team. It can be seen from this that stellar gravity not only creates IP linkage at the content level, but also moves towards the whole industry chain from pre-creation to post-production in corporate planning.
"The Recipe of Freesia" is the fruit of this double guarantee.
01
Oriental fantasy worldview
"Freesia Tips" is not the first fairy drama of stellar gravity, and 2019's "Once Upon a Time There Was a Spirit Sword Mountain" has already made the industry and the audience shine.
After three years, "The Secret of Freesia" returns to the "tradition" of Xian Xia.
"Cang lan tips" is adapted from the novel of the same name by Jiu Lu Feixiang, which is divided into immortal realms in the worldview setting - water cloud sky, moon clan - cang salt sea, human world - cloud mengze, the story takes the fairy orchid and the moon zun oriental green cang several lifetimes of love as the main line, supplemented by the historical origin between the three realms, its large framework is in line with the audience's cognition and expectation of the xianxia drama, including some place names, such as forgetting the river, shenshui hall, etc., readers and audiences familiar with the xianxia novel and the xianxia drama should not be unfamiliar.
But in addition to "tradition", the key to the success of "Canglan Recipe" in a number of fairy tale dramas is still breakthrough and innovation.
First of all, in the human setting of the hero and heroine, the god of gao leng is reduced to the second male number, and the purest and most virtuous little fairy falls in love with the Moon Zun who makes the three realms feel frightened; At the same time, the point of abuse between the two is not because the pure rules and precepts of the celestial realm cannot be kept, but the emotional tension caused by the irreparable hatred between the two races and the conflict between the two people shouldering the mission, and the pattern is more grand.
The second is the innovation in the plot and bridge. In addition to the general sadomasochism, "Freesia Tips" plays a "bizarre" strong setting, such as lightning kisses causing soul exchanges, not only the protagonist is changed twice, but also the supporting roles are also changed once, this sexual transformation interpretation strengthens the comedic effect, and it is tried and tested; Another example is the concentric spell between the Oriental Green Fly and the Little Orchid, the two are born and die with joy and sorrow, which not only accelerates the heating of the two people's emotions, but also deepens the audience's nervousness about the fate of the two through this fatalistic binding.
In terms of rhythm, the hero and heroine kissed together in the first episode, and the well-informed audience would never have thought that there was such a sudden meeting gift; "Full long mouth" also strengthens the sense of coolness, so that the plot will not be "water" in the routine misunderstanding, play straight ball, not aggrieved, is the current audience's demand for watching the drama, highly praised by the bullet screen.
Regarding innovation, wang Yixu, the chief producer, admitted that he did not deliberately pursue different works when creating, "Many works on the market are doing well, but the creative mode and creative atmosphere of our team are not the same, we only look down at our own content and don't look at other people's things, so after determining the values we want to pass on, everyone will compare the unified creation together, and there will be no sudden discussion of how to innovate somewhere." ”
The script development of "FreeLan" lasted more than 800 days, and the screenwriting team was divided into first draft screenwriters, final screenwriters and a number of co-screenwriters, which can be seen in the solidity of the script level. Chief producer Wang Yixu recalled the situation when the script was written, although it took a long time, but "the whole atmosphere was very happy, there was no too difficult process."
This is due to the fact that before the script, "Cang Lan Ti" did a very rigorous and careful world view design, "Our team is to do the world view first and then do the script, will not directly create the story, many of the concepts of the unification are completed in the early world view of the creation, everything is implemented into the text, and then the script creation, there is a context and basis." ”
Wang Yixu, chief producer, introduced that the design of the worldview is divided into macro value establishment and micro detail setting.
At the macro level, chief producer Wang Yixu said: "The core and source of the oriental fantasy worldview we have created is 'love', which is also the theme of "Freesia Tips". In the process of adapting the original work, we refined the emotional line of the hero and heroine to heal in both directions, and sublimated their feelings, not only to heal in both directions, but also to pass on love and peace. ”
In the play, the little orchid goes from an ignorant little fairy to an incarnated goddess who loves Cangsheng and loves a person; From the beginning of the root of love to understand the world's greed, hatred, love and separation, from losing the karmic fire born of ruthlessness to having the glass fire born of love. Whether it is from the arc of personal growth, or the connection between the mission they carry and the fate of the world, the hero and heroine interpret the intermingling of "loving abstract human beings and loving concrete people".
In the microscopic, the design of the world view is specific to everything contained in the Three Realms, "What we want to do is a huge oriental world view, the whole is based on the oriental water element, the water represents the East, but also represents the softness, based on which the three spatial scenes of the water cloud sky, the salt sea, and the cloud mengze in the world are created." We need to clearly design out what places are in the Three Realms, what structures, what creatures are there, what they probably look like, and then draw a map and include all of them, even what is outside the Three Realms. After sorting these out, our series of teams such as screenwriting, art, and special effects have references and directions. ”
Recently, Stellar Gravity released other episodic works under the oriental fantasy worldview - "Stealing the Heart Recipe" and "Crossing the Heart Recipe", two works are still adapted from the original novels of the Stellar Project contracted author Jiu LuFeixiang, namely "Master is Old" and "Master Heart Plug", which will mention elements such as the life book and the ShuoFeng Sword in "The Recipe of The Freesia".
02
Industrialization and going out
In addition to the content, it is the embodiment of the level of industrial production.
The preliminary preparation of "Freesia Recipe" exceeded 400 days, with more than 600 cast members, more than 5,000 costumes, more than 3,000 ornaments, and more than 20,000 art props.
In terms of visual presentation, there are 13 companies involved in the special effects production of "Canglan Recipe", with a huge lineup. Wang Yixu, the chief producer, introduced: "In terms of special effects, the special effects team within our company will first carry out a lot of preliminary work under the setting of the world view, and then discuss the completed parts with other companies one by one, and we will do the overall control." ”
Among the special effects, the most difficult to make is water, and the second is the hair of animals.
In "Freesia Tips", water is an important element, and the water cloud sky is composed of water and cloud elements, built on top of water, the picture is beautiful and flexible, and the atmosphere is full; In addition, when the Oriental Qingcang saved the small orchid in the water cloud day and was blocked by Chang Heng, the Oriental Qingcang set off a terrifying wave that flattened the water and cloud sky, and the scene was grand and impressive.
In terms of animals, the appearances of the great black dragon in "Freesia Tips" are full of momentum and amazing; The divine beast is snow white and cute, and after being invaded by the qi, it becomes a fierce behemoth, and even under the pickiness of the 4K screen, you can see the sincerity of the producer.
But stellar gravity is not a technical theory, chief producer Wang Yixu mentioned that the team is more concerned about aesthetic unity, "we will not be too superstitious or chase a special cattle technology, everything is still based on the outline of the previous worldview, and then do visual presentation." ”
At the same time, there are also Chinese style picture wonderland, elegant landscape paintings, and a leaf wooden boat on the river, full of artistic conception. The design of Cangyanhai is inspired by the Silk Road, which is an important historical process connecting ancient China with the world, where multiple cultures are integrated; At the same time, Yun Mengze takes the tang dynasty as a historical reference. This is an important embodiment of the oriental fantasy worldview intending to inherit and promote Chinese culture.
The presentation of Chinese culture in "The Secret of Freesia" does not stop there, but also uniquely integrates Chinese intangible cultural heritage into the creation of the theme of Xian Xia.
The brocade box in the Si Ming Hall where the little orchid lives uses the traditional lacquer painting process, and the orchid Supa that Chang Heng carries with him is made using the Su embroidery process. In addition, there are tuan fans used at the time of the big wedding in the play, a number of velvet flowers embellished on the headdress of small orchids and Xie Haoqing, and Yun Mengze costumes made of hand-woven summer cloth, all of which use intangible cultural heritage techniques.
Chief producer Wang Yixu said: "After the worldview and the script were created, we have been thinking about how to present our settings, a chance to see a lot of non-heritage craftsmen's works, and later visited many masters, after understanding, we think that the integration of intangible cultural heritage art into the oriental fantasy worldview, not only conveys our values, but also can assume a certain social responsibility, and we have planned to have more overseas actions in the future." ”
The core of cultural output is to go out.
"Freesia Tips" won the first place in the global popularity of iQiyi's overseas version of the app 4 hours after it was launched. "Freesia Tips" has been successfully distributed to the world, mainly including South Korea, India, Cambodia, Malaysia and other countries, as well as the Americas, Europe, Oceania, the Middle East and other regions. Users can watch on iQIYI HD channels on Astro Malaysia, as well as on major channels around the world. At the same time, the copyright of "Freesia Recipe" has also been purchased by Netflix and distributed globally, and from mid-September, users around the world can watch it through Netflix.
03
epilogue
The "stellar project" is the "trunk" of stellar gravity in creation, from contracted writers to screenwriters, directors, and now visual effects teams, music teams, etc., this big tree has flourished.
And "Canglan Tips" is a masterpiece of the current broadcast project of the Stellar Project, and the chief producer Wang Yixu believes that "Canglan Tips" can reflect the overall working atmosphere and working attitude of the team, and is the result of the team's collective efforts. "By the time of Freesia, our creativity and creative atmosphere had reached a new stage, and everyone was twisted into a rope, and the whole process was very happy."
The "fantasy" part is only one of the four major labels of stellar gravity, in the list of films released on the fourth anniversary of stellar gravity, there are four major themes of urbanity, ancient rhyme, comic adaptation and fantasy, including 16 drama works including "Freesia Recipe", "Fox Demon Little Red Lady" series and "Trick" word IP have attracted much attention.
The opening of the whole industry chain is not the original plan and pursuit of stellar gravity, and the chief producer Wang Yixu said: "This is a result of slow formation, but our intention is to provide a good creative atmosphere for creators. Because I have experienced a lot of external cooperation projects before, I feel more and more that I need a team with a co-creation concept and unity, we have been growing the team before, but now we are worried that the team is too large, and it is now the best state that everyone is familiar with and self-consistent. We hope to help each creator develop and give a new expression to each IP, which is a process of helping each other achieve success, and the original intention is to pass on love. ”
【IP Recommendation】
▽
Author:
Egret in pairs, post-90s god-level ancient language writers, 17 works have been sold film and television copyrights. The representative work "Spring Girl Dreamer" is directed by Xie Ze, starring Peng Xiaoran and Ding Yuxi, and is to be broadcast by Tencent; "Spring Feast" and "Wind and Moon Unrelated" are under development by the first-line film and television production team.
Bright spot:
The top ancient god Egret has become the most anticipated work of film and television adaptation, and netizens have certified "Liu Ruyi x Shen Qiyuan" and abusive and sweet CP. The story adopts modern thinking as a character, and has a strong sense of substitution. The ancient style of the event line also adds a fantasy setting, which is a distinct difference from ordinary detective dolls.
Brief introduction:
The female protagonist is a magpie demon, about to become the demon king, but the number of disasters is too large, pure cultivation is impossible to withstand, seeing that it is going to be killed by the heavenly robbery, the male protagonist sacrificed his body to invite her to take refuge. As long as fifty years have passed, the original lord's wish has been fulfilled, and the heroine can ascend to the throne of the demon king.
The heroine threw herself down to find that the original owner was not only abandoned by the scumbag as a joke all over the city, but also accused of killing people. In order to solve this problem, the female protagonist reached a deal with the male protagonist, and the two had communication.
In addition, the heroine also needs to fulfill the original owner's wish, she wants to find out the cause of her mother's death and then take revenge. The heroine searched for evidence just in time to reach the old prince's mansion, and rescued the second daughter who was forced to marry, and the heroine sat in the cave room for the second daughter, but accidentally heard the old story of the Old Prince's Liu Mansion and learned that Liu Taishi was really the murderer of the original owner's mother.
After the heroine solved the case, she opened the side business of huixian restaurant - investigating cases for people.
Their business is excellent, and the emotional development of the female protagonist and the male protagonist has also changed from the initial look and disgust to the tacit understanding of later cooperation.
The saint gave the male lord marriage, and the female protagonist was entangled in every way and fell into a murder case. When the male protagonist is helping the female protagonist to exonerate, the female protagonist finds that she can have a chance to escape the natural disaster from the sacrifice of the male protagonist.
It turned out that the male protagonist was the little Lang Jun who liked the cultivation immortals next door when the female protagonist was cultivating. At this time, the male protagonist has successfully cultivated immortals and become a green god.
He has been waiting for the heroine, and teaches everyone who cannot be redeemed, using willow wood to ask for a demon. After thousands of years, finally a person succeeded in inviting the heroine.
The heroine found that the original little Lang Jun, who did not open his mind, had already survived for her for thousands of years.
Although the two can never become relatives, they can feel very satisfied when they can be together. Together, they solved the case and guarded the human world together, watching the people around them complete their families.