Why can this small city in the middle of the country "take turns to sit in the village" with the big city in the east
Jiangxi Gongqingcheng, which has no Internet head enterprises and no famous schools, has become a "hot land for double creation" by reform.
Aerial view of the first phase of Jiangxi Gongqingcheng Private Equity Town.
A small city in the central region, not a free trade zone, nor a bonded area, has attracted more than 6,200 fund companies, more than 500 human resources service enterprises, and nearly 700 cross-border e-commerce companies to settle down.
There are no Internet head enterprises here, and there are no famous schools to gather, starting from 2018, but hangzhou and Hangzhou take turns to hold the China Youth Innovation and Entrepreneurship (Internet Group) Competition.
This is Jiangxi Gongqingcheng.
The "age" of the city is 67 years, and the average age of the population is 30 years
On August 22, the award ceremony of the 9th "Create Youth" China Youth Innovation and Entrepreneurship Competition (Digital Economy Special Project) was held in Gongqing City. Since the launch of the competition in April this year, nearly 3,000 young innovation and entrepreneurship teams in the field of digital economy and more than 10,000 entrepreneurial youths have registered to participate in the competition.
There are no Internet head enterprises here, and there are no famous schools to gather, but since 2018, Gongqingcheng and Hangzhou, which is known as the hot land of "double creation", have held this competition in turn.
The key to the vitality of a city lies in attracting young people. According to the data of the seventh national census, the average age of 220,000 people in Gongqing City is only 30 years old, and the education level of 80,000 people is above college.
Just this past weekend, a special recruitment examination for talents held in Gongqingcheng, 128 unorganized positions attracted more than 1300 people from all over the country to apply, and more than seven became candidates outside the household registration of Gongqingcheng. Similar scenes are the norm in Komsomolskaya.
"It's a free talent apartment, and the people working together are all young people of similar age. More critically, there is no need to struggle with the establishment here, and the unit gives enough space. Sun Xin, whose home is in Anqing, Anhui Province, has been unemployed after graduating from his master's degree two years ago, and recently passed the examination to enter the Gongqingcheng Talent Development Group and found a satisfactory legal job. A master's degree talent like her, Gongqingcheng Talent Development Group recruited 5 people at a time this year.
Entering the Gongqing Science and Education City, 5 colleges and universities and 3 vocational schools, including the School of Science and Technology of Nanchang Hangkong University, the School of Modern Economics and Management of Jiangxi University of Finance and Economics, and the College of Science and Technology of Jiangxi Normal University, are scattered along the shores of Poyang Lake.
More than 80,000 university teachers and students are the most cherished resources of Gongqingcheng. Focusing on the needs and difficulties of young people's growth, Komsomolsk has always spared no effort to build a stage for young people to achieve their dreams.
In the past three years, Gongqingcheng has successively built 3,000 sets of bag-in-house talent apartments to ensure the needs of young people to eat, live, study and medicine with high-quality public services. Establish a practical mechanism for college students' internships, and select college students to enter the organs for practice and training for 4 consecutive years in accordance with professional counterparts, and an average of 25% of university interns have stayed in the internship unit.
In the hall of Gongqingcheng Talent Development Group, the aperture on the electronic screen flashes, and the map takes Gongqingcheng as the base point, connecting the beams of 31 provinces (autonomous regions and municipalities directly under the central government) across the country into a dazzling "talent map".
Wang Junguo, director of the Talent Service Center of the Gongqing City Committee, pointed to the map to introduce, we have built a city-wide talent database, all young talents working and studying in Gongqingcheng, high-end talents who intend to develop in Gongqingcheng are registered in the library, and at the same time, 17,000 market entities in the city are required.
According to the data updated in real time on the big screen, as of the end of August, the number of people registered in the database of Gongqing City Talent Development Group reached more than 86,000, an increase of 3,456 over the previous month, of which 95.12% were under the age of 35.
A reform has brought more than 500 manpower enterprises to settle down
Walking into the Gongqingcheng Human Resources Service Industrial Park, more than 500 human resources service enterprises have gathered in one building, many of which are still corporate headquarters.
This is not a county with a large population, nor is it a "big employer", why can it attract many human resources service enterprises to settle down?
The focus of enterprise settlement and operation is the cost. Luo Hao, head of the Gongqingcheng Human Resources Service Industrial Park, introduced that in many places, enterprise registration must be one site and one photo, which is for human resources service enterprises in several provinces whose business scope is often radiated, if it is only for registration, many venues are idle and wasteful. But here, more than 500 human resources service companies are registered on one address, and most of them do not have a business space and can successfully register.
One site and one photo is mainly to avoid risks such as false invoicing and tax evasion by shell companies. So many enterprises registered in the same address, the cost of enterprises is reduced, how can the risk be controlled?
But what if you find a responsible subject?
Komsomolskaya explores the establishment of a "business secretarial enterprise" in the park, allowing human resources service enterprises to settle in by signing a "custody agreement". Wen Na, director of the Gongqing City Administrative Examination and Approval Bureau, introduced that enterprises can not only save the rent of the venue, but also share accounting, finance and other services, at the same time, the regulatory departments and tax departments can also contact the enterprise at any time through the "business secretary".
Based on the actual first exploration, Gongqing City also took the initiative to report to the provincial departments directly under the provincial government, strive for policy support, and finally the province recognized and issued support.
"As soon as you look, you miss it. Looking back, it is precisely because of the courage to take the first step that Komsomolsk has seized the opportunity. Wenna said. While some localities are still solving the problem of labor difficulties by pressing the recruitment targets for cadres, Gongqingcheng already has market-oriented channels.
Jiangzhong Diet Therapy Technology Co., Ltd. is a leading enterprise in the dietary therapy industry, and the company's scale has been expanding since it settled in Gongqingcheng, with sales of nearly 1 billion yuan in 2021. Fu Gangjian, executive deputy general manager of the company, said that the reason for choosing here is that there are many human resources service enterprises here, and the workers who want can be recruited at any time during the peak production season, and the enterprise employs about 200 people, and the average age is only 30 years old.
The small central county gathers more than 6,200 fund companies
Gongqingcheng Nanhu New Town, a small town covering only 42.5 acres, has gathered more than 6,200 fund companies, second only to Ningbo, Shenzhen and other places, affecting trillions of yuan in social capital.
Fund Town now has a place in the industry, however, 11 years ago, Komsomolskaya crossed the river by feeling the stones. A financial holding company with development projects in Komsomolskaya suggested to the city leaders at the time to create a fund park, and the two sides hit it off and created the country's first county-level private equity fund industrial park, the Komsomolsk Hedge Fund Industrial Park.
The concept of a fund town originated from the small town of Greenwich in the United States, where more than 500 hedge funds are concentrated in an area of 174 square kilometers, and one of the companies is in charge of $150 billion.
"Komsomolskaya is neither a free trade zone nor a bonded zone. The idea is very avant-garde, the reality is very bone. Jin Deping, head of Gongqingcheng Fund Town, said that what's more, at that time, private equity funds did not have a clear legal status, and the Interim Measures for the Supervision and Administration of Private Equity Investment Funds would be issued 3 years later. This practice was unprecedented in the central county at that time.
67 years ago, 98 young people in Shanghai set up tents on the beach to open up the wasteland, and the wasteland was built into a new city, relying on the courage to break through.
"The road is forced out, that is, with the hand planing, with the head arch, we also have to break out of a road." This is the "famous saying" of Jiang Zhongping, former secretary of the party committee and director of the Gongqing Reclamation Farm, which refers to the spirit of the Communist Youth City that has always been there.
Courage alone is not enough, and there must be hard ways to "grab capital" nationwide.
Aiming at the pain points of the fund enterprise registration time and complicated procedures, Gongqingcheng took the lead in implementing parallel approval, taking the lead in face-to-face visa, taking the lead in signing partnership agreements in page pieces, and taking the lead in exploring the enterprise registration subscription system. In all the 16 links of enterprise registration, the settled enterprise only needs to participate in 2 steps, and it takes only 4 hours to register a fund enterprise at the earliest.
E Haijiao, manager of the comprehensive management department of CECEP Jinghe Technology Co., Ltd., said that the registered capital of the enterprise is 100 million yuan, and the registered capital in other places needs to be paid in one step. However, because of the implementation of the subscription system in Gongqingcheng, the first 10 million yuan can be issued with a business license, and the subsequent subscription quota can be added, which greatly improves the efficiency of the use of enterprise funds.
In the past few years, some private equity enterprises have frequently encountered cases involving illegal fund-raising, which has aroused the attention of regulators. Some places are prohibitive.
However, Komsomolsk has not stopped, on the one hand, it conducts due diligence on enterprises that come to register, and sets up offices in beijing, Shanghai, Guangzhou, Shenzhen and other places, visiting from time to time, on the other hand, it applies big data technology to monitor the market dynamics of enterprises 24 hours a day, and checks hidden dangers at the first time.
Thousands of fund companies have settled in Komsomolskaya, bringing a lot of tax revenue to the local area. "But taxation is not the only purpose of the establishment of the fund town, we still want to give full play to the acumen of the capital of the fund enterprise, innovate and attract investment, and attract more real industrial projects." Liu Yangqing, mayor of Gongqing City, said.
Chinese Academy of Sciences UAV Center Industrial Platform - Jiangxi Soaring Nebula Technology Co., Ltd. registered in Gongqingcheng, the company's general manager Wang Falei said that scientific researchers are the most lacking in funds for entrepreneurship, two years ago relying on Gongqing City Qingchuang Group to provide 15 million yuan of start-up funds to start, just a short time ago, the company's main UAV carrier has sold the first order.
By the end of 2021, the enterprises settled in the fund town have invested in 111 entity projects in Komsomolskaya, and the amount of investment in Komsomolsk entities (direct financing) accounts for 24.3% of the total financing amount of Komsomolskaya.
The cooked "duck duck" flew back
Sold 8 billion yuan a year! The sales of the national old brand "Duck duck" in 2021 set a new record in the company's history.
In 1972, China's first down brand and the first down jacket sold to foreign countries in China - "Duck and Duck" was born in Komsomolskaya. During the peak period, "Duck Duck" once created a sales miracle of 100,000 down jackets sold every day, sold well in more than 60 countries and regions in the world, and was once selected as a national gift.
However, since the 1990s, "Duck duck" has not only been surpassed by the latecomer Ningbo "Bosideng", but also acquired by foreign enterprises, and has been marginalized in diversified operations, so that in the past more than ten years of rapid development of the down industry has become synonymous with nostalgia. Many people have teased that the cooked "duck duck" flew.
In the past two years, "duck duck" has undergone new changes. In 2019, the company's sales revenue was only 500 million yuan, which soared to about 3.5 billion yuan a year later and nearly 8 billion yuan in 2021.
Rocket speed, but frequently questioned: the annual sales of 20 million pieces, the production of down jackets in Komsomolskaya is only 200,000 pieces, some people say, this "duck duck" and Komsomolsk how much to do with each other? Some people also think that the production and sales of the two ends are outside, or the original "duck and duck"?
In 2020, the "duck and duck" reorganization, "new leader" Fan Jibo said that 2019 is a warm winter, but for the down industry is a "cold winter", how many companies died in inventory. Before taking over "Duck duck", Fan Jibo had created a three-year annual sales increase to 3 billion yuan on another down brand, using the current model.
Entering the "Duck and Duck" factory area, the office building's large flat office equipment was almost empty, with only a few core management personnel, and the total number of personnel was reduced from more than 2,000 to more than 200 people. Seeing the reporter's confusion and confusion, Fan Jibo said that the strategic focus of "Duck and Duck" shifted to online, changing the past self-production and self-sales to supplier production and distributor sales, and enterprises focused on brand promotion and core technology research and development.
Hold a catwalk on the Great Wall, climb Mount Everest at an altitude of 6,000 meters to sell goods live... "There are brands that do not promote, that is backward, but also the biggest waste." Fan Jibo said.
In the past two years, some young new faces have come to the factory, which are the teachers and students of the Gongqingcheng Research Institute of Wuhan Textile University.
Under the guidance of the teacher, more than 500 sets of computer design drawings became fashionable down jackets hung on hangers and walked on the catwalk. The technical director of "Duck Duck" is offstage, and once it is favored, it may become the style of "Duck duck" in the new season.
Fan Jibo's goal is to achieve sales of 10 billion yuan this year, and the next step will also guide core suppliers to set up factories in Komsomolskaya to make the down industry in Komsomolsk through orders to return. In the eyes of the people of Komsomolskaya, this is "the cooked duck flying back".
"Duck Duck" breaks through in innovation, just as Komsomolsk is full of vitality in change. This young city is always on the road. (Reporters Gao Haoliang and Yu Xianhong)
Source: Xinhua Daily Telegraph