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If you give up your home country, what is the registration of the iPhone 14 trademark in Jamaica?

author:Medium-fine soft
If you give up your home country, what is the registration of the iPhone 14 trademark in Jamaica?

Apple's iPhone 14 / Pro series models use the "exclamation point" open-hole panel, and with iOS 16 to launch the "Smart Island" to amaze fans. The iPhone 14Pro "Smart Island" can cover up the defect of pill digging holes, and the beautiful interactive logic is like a "stroke of genius".

Prior to this, various predictions or renderings believed that Apple's iPhone 14 Pro series would use the industry's original "exclamation point screen", and it was found that this "exclamation point" could be hidden through the UI, and no one had ever mentioned the "Smart Island" related news. It can be seen that Apple's secrecy work this year is a must.

Just after the iPhone 14 series opened pre-sale, Apple was exposed to go to Jamaica to register a trademark in order to move the island.

Why register the Smart Island trademark in Jamaica?

Apple gave up the registration of trademarks in the United States, in order to protect patents and avoid being dug up by the "trademark detective" Shunto to dig up the intelligence of "Smart Island", in July this year, it deliberately went to Jamaica, where it submitted its first "Dynamic Island" global patent application, thus reducing the risk of leaks to a very low level.

Because the registration of trademarks in Jamaica must be applied for offline, Jamaica is only allowed to travel to the country in person to apply for registration, and it is impossible to search for trademarks through online means. In addition, Jamaica's registered trademarks do not support online searches, which means that others cannot see some of Apple's patent movements through searches.

If you give up your home country, what is the registration of the iPhone 14 trademark in Jamaica?

Whether it is the registration method or the lack of access, it is the apple side that uses Jamaica as the best place to register a patent. At present, Apple has registered patents in many places, and this practice is the same logic behind Wang Shouyi's registration of "thirteen spices" and "fourteen spices", which essentially protects the intellectual property rights of the brand and keeps it as confidential as possible before the conference.

In fact, more than this time "Smart Island", Apple has been fond of registering trademarks in Jamaica for many years, and has been used in A series of products such as Siri, Apple Watch, MacBook, etc., all related to Jamaica's unique trademark protection mechanism, which can protect the confidentiality of trademarks to the greatest extent and will not be leaked in advance, and can avoid friends from registering in other countries before Apple.

After Apple releases its products, it can use the fast track of trademark applications registered in Jamaica to comply with U.S. regulations - trademarks passed overseas have priority claims.

That is to say, after Apple registered the "Smart Island" trademark in Jamaica in July, it can apply in other regions such as the United States after the release of the iPhone 14, and obtain the right of first refusal with the Jamaican trademark as evidence.

It is precisely because of this special mechanism that Apple travels to Jamaica to register its trademarks within six months of each new product launch, including countries such as Tonga, South Africa, Trinidad and Tobago. If you want to register before Apple, unless you go to these places in person to inquire offline.

Such a laborious registered trademark may be because Apple predicted the importance of "Smart Island", after all, the double-hole pill screen makes consumers feel that the lack is very large, and there must be enough amazing functions to distract consumers. Sure enough, Apple's "Smart Island" has sparked an extremely heated discussion on the Internet, and its popularity far exceeds the negative news brought by the hole-digging screen, and even some people are willing to pay for the "Smart Island".

If you give up your home country, what is the registration of the iPhone 14 trademark in Jamaica?

Apple has done a good job of trademark layout in the metacosm

The iPhone business is the main source of Apple's revenue, and the Mac, iPad business is also the main driving force for Apple's revenue, in addition, aside from the car business that is still in the polishing stage, AR/MR (augmented reality/mixed reality) headset products may become the "stars of tomorrow" of Apple's product line.

If you give up your home country, what is the registration of the iPhone 14 trademark in Jamaica?

The data shows that Apple has been preparing for the headset business for more than a decade. Since 2010, Apple has applied for more than 2,000 AR/MR related patents, invested in or acquired more than 20 AR/MR business companies, and has been quietly cultivating the underlying technology of AR/MR for many years, gradually improving the ecological layout from software and content, only waiting for hardware release and finishing touches.

It is reported that Apple's new product line or take the name of "Reality". This also means that Apple has officially joined the metaverse after Meta, Microsoft, and Google.

Apple registers the "Reality" trademark in several countries around the world

This time, Apple did not directly participate in the registration of trademarks, but followed the past practice and targeted the target brand through the law firm it hired.

At present, the relevant law firms have filed applications for the registration of the three trademarks of "Reality One", "Reality Pro" and "Reality Processor" in the United States, the European Union, the United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay, and the application documents all mention "virtual reality and augmented reality headsets, goggles, glasses and smart glasses".

It is speculated that Reality One represents the first generation of AR/MR headsets, Reality Pro stands for Pro high-end version, and Reality Processor represents the dedicated processor developed by Apple for AR/MR headsets.

At the beginning of this year, some netizens found a "realityOS" in Apple's open source code, which may be the operating system that runs Apple's headset in the future. The name RealityOS has also appeared in trademark applications related to Apple.

Apple has long used the same model to apply for trademarks for upcoming products, some months ahead of the official release, some years ahead of the official release. Through this model, Apple can ensure the ownership of the registered trademark as early as possible, reducing the risk of spending a high price later.

Apple did not take this measure before releasing the iPhone in 2007 and eventually had to purchase the iPhone registered trademark through an agreement signed with Cisco.

It is predicted that apple headsets may be officially announced at some point in the summer of 2023 and officially sold to consumers in 2023.

This is also the first time since the release of AppleWatch in 2015 that Apple has opened a new product line, and the popularity of the "metacosm" has only increased, and It is inevitable that Apple will take the metacosm. However, at present, the trademark application has not been approved.

Source: Soft Intellectual Property Integrated NetEase News, Tencent Network, Sina Finance

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