Although the Bank of China version of the Phone14 series maintains the original price, there is no rumored price increase of thousands of yuan, other countries have not been so lucky, Poland compared with the previous generation of the highest price increase of about 25%. Although it has risen by 1/4, Poland is not the region with the highest selling prices in the world, and the real highest price market appears in Turkey.
According to foreign media reports, Brazil has long monopolized the laurels of the country with the highest price of iPhones, even if Brazilian consumers do not like this title, but now the situation has changed. The iPhone 14 series announced global prices, and Turkey replaced Brazil as the most expensive place, even more than twice as many as some places.
According to the data, the 128GB version of the iPhone 14Pro mobile phone in Turkey is priced at as high as $2193.15, about 15242 yuan, replacing Brazil as the most expensive market. For comparison, the price of the same version in China is 7999 yuan, a difference of more than 7000 yuan, but this is not outrageous, because the price in Japan is only 1039.46 US dollars, about 7224 yuan less than half of Turkey.
Why does the same mobile phone have such a huge difference in different markets around the world? The media believes that Apple pricing according to the tax rate and inflation rate of different countries, while also referring to local costs and profit expenditures, and finally gives a relatively reasonable price, but in the past there are few such outrageous phenomena, such as the British market only rose by a few tens of pounds, and the difference between countries in the European market will not be too large.
Why is it that in Europe, the price has risen sharply, but the version of the National Bank has remained basically unchanged? Analysts believe that there are three main reasons, the situation of the economy and foundry is not too much to expand here, this article focuses on the impact of the supply chain. Over the past decade, Apple has deepened its dependence on China's supply chain, and in 2021, it released a list of the world's top 200 suppliers, with a total of 96 from China (including Hong Kong and Taiwan).
The Japan Times published an article making it clear that it was impossible for Apple to break away from China, which was an extremely difficult task, because there was no replacement for the battery, design, speakers and so on. In this case, Apple can only deepen the number of foundries in China, only a small number of models to India and other Southeast Asian countries OEM, to a certain extent to reduce the transportation costs in China, which is why Apple maintained the original price without a significant price increase.
The same can be applied to Japan, Apple's dependence on the Japanese supply chain is very serious, including the latest 48 million pixel lens is also provided by Sony, so Apple is willing to maintain a relatively restrained pricing method. As for other countries, due to a series of inevitable phenomena affecting the increase, among which European countries are facing a major challenge of euro depreciation, Apple has chosen to significantly increase prices, but in terms of the overall purchasing power of European users, the price increase is completely within the acceptable range.
Friends, what do you think of the Turkish version of the iPhone 14 series becoming the most expensive price in the world?