"When will domestic cars get rid of the label of low price and low quality?"
"When it's no longer domestic."
Although this is a joke, behind the joke is actually a universal truth. If Toyota had not been sold to all corners of the world, perhaps the Japanese would not have regarded it as a treasure of the town; If a business can only conquer the locals, then it is still a long way from high-end and universal.
In China, Wei Jianjun, the leader of Great Wall Motors, has long pointed out the reasoning with a more direct sentence: "After working with cars for so many years, if you have not sold your cars overseas, how can you prove your brand value?" "Therefore, after the advent of the new energy era, we can find that Great Wall Motors' energy in overseas markets is comparable to that of the domestic market."
Take root in all corners of the world
At the beginning of this month, Great Wall Motors added a new factory overseas, the KD plant in Pakistan, which was officially put into operation, and the third-generation Haval H6 was officially rolled off the production line on the same day. Prior to this, Great Wall Motors had laid out a number of KD plants around the world, such as Ecuador in South America, Malaysia in Southeast Asia, and Tunisia in North Africa, and was the first independent brand in China to have overseas vehicle factories. On the layout of the overseas production system, Great Wall Motors has been at the forefront of all its own brands for more than 20 years.
See here, some people want to "bar", just build factories overseas who will, the key is to produce several cars a year? Speaking of this, it has to be mentioned that on the second day of the production of the KD plant in Pakistan, Great Wall Motor's Rayong new energy plant in Thailand sent good news: the 10,000th new energy vehicle in the factory rolled off the production line. You know, this factory just started production a year ago, so quickly broke through the production mark of 10,000 vehicles, which shows the strength of Great Wall Motors in overseas new energy sales.
In addition to the frequent efforts at the production level, Great Wall Motors is also constantly promoting the layout of overseas markets, from the Norwegian International New Energy Vehicle Exhibition to the World New Energy Conference, from the delivery of new energy vehicles in the fourth quarter of Germany to the Brazilian market's three-year 11 billion investment plan, which shows that Great Wall Motors' road to the world stage has been opened.
Blossom inside the wall and incense outside the wall
Despite frequent major moves overseas, Great Wall Motors has not slackened its efforts in the domestic market, especially in the field of new energy and intelligence, and research and development and product launch based on the local market are the foundation for Great Wall Motors to go global.
For example, at the just past Chengdu Auto Show, we can see dozens of new energy models brought by brands including Haval, Weipai, Euler, pickup trucks, tanks and salons, such as the honeycomb energy battery pack carried by the Lightning Cat, the Dayu battery technology equipped with the Mecha Dragon, and the urban NOH system equipped with the Mocha DHT-PHEV LiDAR Edition, which are all front-end technologies that debuted in China.
On the one hand, Great Wall Motors has laid out a grand new energy family through category innovation experience in the domestic market. Unlike many new forces that have only launched a limited number of models and advertised high-tech crowd use, Great Wall Motors' new energy route is more suitable for everyone. Whether it is a white-collar worker who has just graduated, a young person who pursues a trendy play, or a young sister with a refined life, you can find the electric car you want, which is the real national brand.
On the other hand, Great Wall Motors' successful experience in China and the way of playing with multi-category strategies are also more conducive to its "local conditions" in the international market, such as the launch of the Great Wall gun and tank series in Saudi Arabia, and the main promotion of Haval H6 HEV and Euler Good Cat in Thailand, such a development strategy will surely bring a broader market to Great Wall Motors in the future, let us wait and see.