Recently, Huang Jian, chairman of Yanzhiwu, had a dialogue with the host of Kuaikan on the topic of "the original intention of enterprise development". Huang Jian said that while adhering to the original intention, Yanzhiwu should keep pace with the times, continuously use new technologies to excavate the nutritional value and efficacy of bird's nest, use science and technology to empower future development, and cast excellent national brands in the tempering of time.
The heart creates a taste sense of "swallow" responsible for building a house of food safety
"Nine days opened the palace, and all nations dressed in crowns and crowned." During the Tang Dynasty, the Wan Dynasty came to congratulate, and Javanese emissaries paid tribute to bird's nest for the first time. Chinese the real large consumption of bird's nest was during the Ming Dynasty, when zhengshi recorded that Zheng He went to sea to enshrine bird's nest to the Yongle Emperor, when bird's nest belonged to the ten thousand dollars and was inedible to non-court nobles. There are records of bird's nest tariffs during the Wanli calendar, indicating that bird's nest circulation has become quite common.
As an imported product, bird's nest has become the first of the four traditional precious foods in China - swallow, abalone, wings and ginseng, and its edible and medicinal value is evident. Qianlong, as the longest-lived emperor in Chinese history, was also a "loyal user" of bird's nest.
Chen Maoren said in the "Miscellaneous Records of Quannan": "Near the far sea of Fujian, there are those with the name of Yan Jinsi. The head and tail are swallow-like and very small, and the hair is like gold wire. It can be seen that bird's nest has always had an indissoluble relationship with Fujian, and the birth of the "House of Swallows" brand in the land of Eight Fujian seems to be even more doomed.
When the mud returns to the nest, the "bowl" of the swallow is innovative and rejuvenated
"The mud swallows fight for the return of the house" is not only a true portrayal of the artificial induction of the swallows to return home, but also contains the ardent expectations of the sons and daughters of China for the prosperity and development of the motherland. In 1997, Huang Jian returned to China and founded the bird's nest brand belonging to the Chinese, The House of Swallows, which opened this legendary story of swallows and nests.
For a long time, people have misunderstood eating bird's nest, and some people even think that "eating bird's nest is to drive away the swallows and forcibly demolish the swallow's home", but this is not the case. "The nest built by the swiftlet is not used to live, but to build a nest for the pregnant chicks, and when the little swiftlet grows up, it will leave the nest and abandon the nest." Huang Jian, chairman of Yanzhiwu, introduced that the swiftlet will not use the original nest, if the bird's nest is not picked, in the next year, the swiftlet reaches the breeding period and has to find a new nest. Over the past hundred years, yannong and swiftlet have cultivated a tacit understanding, and bird's nest is also regarded as a gift from nature.
In order to do a good job in bird's nest, Huang Jian once went to Indonesia for field investigation to follow the footsteps of swiftlets. "Millions of swiftlets are our great 'front-line partners.'" He said. The Bird's Nest is a place where Indonesian yan farmers build for swiftlets in the primeval forest. Swiftlets nest in swallow houses, and when the chicks fly away, the bird's nest farmers will pick the bird's nest and send it to the factory for processing for people to eat.
Dried bird's nest is the earliest form of bird's nest, but the traditional bird's nest in the face of an increasingly large consumer group, showing a shortcoming, that is, the production process is professional and cumbersome. From the perspective of convenience consumers, after repeated experiments and innovations, Tsubame House finally launched the "Bowl Swallow" that can be eaten when the bowl is opened in 2012.
The "Bowl Swallow" of Yanzhiwu adopts 121 °C high temperature sealed cooking, 1140s fine control production time, fully extract the nutritional value of bird's nest; And rely on the core technology to achieve "0 additives, 0 fat, 0 cholesterol, 0 nitrite". Standardized production technology and strict control of quality, so that bird's nest will not be due to regional differences and taste deviations. On the basis of ensuring high quality, it meets the needs of people's ready-to-eat consumption under the fast-paced life.
With the full implementation of the "Healthy China" strategy, the people's concept of "maintenance" has also declined. Based on the careful study of the characteristics of the needs of various consumer groups, coupled with the use of high-tech means to dig deep into the nutritional value of bird's nest at the molecular level, The House of Swallow has launched diversified products to meet the needs of various consumer groups. This is also an important reason why Yanzhiwu has been able to occupy the leading position of domestic bird's nest brand for many years.
NingQiao Songbai does not forget the original intention of the responsibility to first profit and then help fly the national brand
24 years of Yanzhiwu focus on high-quality bird's nest, always strictly control food safety, adhere to the quality is the bottom line of enterprise development. According to reports, all the raw materials of the house of birds are produced in Indonesia, selecting the best swiftlet bird's nest in the rainy season of the forest, "one lamp and one yard" can be traced back, and it is a bird's nest with an "IDENTITY card". Tsubame House has BRC and IFS dual certification, and Tsubame House Bird's Nest Technology Center has been accredited by CNAS Laboratory. The standardization of production processes and the transparency of sources and processes make consumers feel more at ease.
Huang Jian said: "Do not forget the original heart, you have to be consistent." This is our root, our soul. In addition to adhering to the original intention of "making a good bowl of bird's nest", Yanzhiwu also keeps in mind the responsibility and responsibility of the national brand, and over the years, Yanzhiwu pays close attention to and supports public welfare undertakings involving women's development, public welfare education, and construction assistance in disaster areas. Actively respond to the national "rural revitalization" strategy, build the Yanzhiwu Guanghe County Rural Employment Factory, effectively promote local employment, and achieve increased income and prosperity; Vigorously support rural education and "feed back" society with practical actions.
In the critical period of comprehensive transformation of economic and social development to green, Yanzhiwu is committed to environmentally friendly, low-carbon and recyclable production processes, and increases investment in research and development of green clean process technologies. In the future, Yanzhiwu will continue to assume corporate social responsibility and contribute to promoting the green and sustainable development of the bird's nest industry and the construction of ecological civilization in the mainland.
The road knows the horsepower, and the people's hearts are seen for a long time. To be a brand, it must stand the tempering and scrutiny of time; To be a national brand, we must be worthy of the people's entrustment and test. Huang Jian said: "For me, the highest self-realization is to become a socially responsible entrepreneur. Over the past few years, Huang Jian has carried a simple national enthusiasm, and with the spirit of adventure and hard work, he has built Yanzhiwu into the light of domestic goods, highlighting the national brand style.