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Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

author:Bright Net

CCTV News

In recent years, the culture of eating and broadcasting has risen. On the short video platform, it is often seen that bloggers publish videos of various types of food eating and broadcasting, which allow people to see the special cuisines of different regions and spread the food culture. However, in order to attract clicks, some food anchors actually touched the legal red line and released a hunting meal broadcast.

Recently, an Internet celebrity food blogger posted a video of eating sharks in his account. Netizens found that the shark in the video was suspected of being a national second-level protected wild animal - a man-eating shark.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

After the fermentation of public opinion, the video also attracted the attention of relevant departments. After identification, the shark in the video is indeed a man-eating shark, and the anchor account is currently banned, and the relevant personnel have been controlled by the police.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: The first is the Wildlife Protection Law, which stipulates that wild animals in our country are not allowed to hunt without authorization, including eating, which is illegal.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

The video is marked "artificial breeding edible" in the upper left corner throughout the video, but experts pointed out that labeling "artificial breeding" cannot be used as a basis for anchors to avoid illegal risks.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: There are no cases of successful breeding of the great white shark so far, so even if the so-called defense is marked, it is actually impossible to achieve in the field of science, so it is a false mark, and it cannot be defended.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

In recent years, there have been cases of breaking the law by publishing hunting and eating broadcasts. In July 2020, a food blogger with more than 3 million followers picked the endangered plant "Jellyfish Snow Rabbit" in a video and cooked it with instant noodles. In May 2021, an anchor was criminally detained by the police in accordance with the law for posting a video of eating anchovies, a national second-level protected animal.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

In this regard, experts pointed out that the release and dissemination of videos of eating protected wild animals and plants not only bears legal responsibility for anchors and relevant personnel, but also the platforms involved also have unshirkable responsibilities.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: The legal responsibility to be borne by the platform is multi-level, and in the process of inspection, if it is found that the video released by the anchor involves violations of laws and regulations, necessary measures should be taken in a timely manner. If the necessary measures are not taken, the platform is also responsible.

Hunting eating can be life-threatening

Eating rare wild animals and plants is suspected of violating the law, and there are some hunting style eating broadcasts, eating uncommon or dangerous ingredients, which will harm the health and even life safety of the anchor, and will also transmit incorrect values, causing potential dangers to others and society.

Recently, a "strange fish" called alligator eel has appeared frequently in many parts of the mainland. It is one of the most ferocious carnivorous freshwater fish in the world, growing up to 2 meters long and hundreds of pounds. Its eggs are highly poisonous, dangerous to eat by mistake, and the flesh is rough, but some anchors make it into sauerkraut fish.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Ding Zhaochen, technical commissioner of Nanjing Finless Porpoise Conservation Association: Female crocodile eels have high ovaries during the breeding period, and the idea of controlling it by eating crocodile eels is dangerous.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

The reporter searched for "eating and broadcasting" related content on the short video platform and found that there were not a few bloggers who took the novelty of ingredients as a selling point. Many bloggers will also use the most eye-catching ingredients in the video as the video cover image, and add extreme adjectives such as "once in a century" and "the first time to eat on the whole network" to emphasize the special ingredients and attract users to click and watch.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

There are also some anchors, in the name of recording "rural cuisine", publish some videos of raw fish, insects, wild mushrooms and other content, however, such "eating broadcasts" hide great health risks. In the case of raw meat, fish and shrimp, and insects, there is a risk of contracting parasites. Eating wild mushrooms raw can cause poisoning or even death. Experts also pointed out that the publication and dissemination of such eating and broadcasting videos also violates relevant laws and regulations.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: "The Code of Conduct for Network Anchors" has a clear provision in it, and videos that may cause physical discomfort to others are not suitable for dissemination on the Internet, so they may also be judged by the platform as illegal videos. Because his behavior itself is a dangerous behavior, some of these people who watch the anchor may imitate it.

Traffic first spawns a hunting style of eating and broadcasting

The original intention of "eating broadcast" is to take netizens to "enjoy food in the clouds". Due to the ease of entry and fast monetization, it has attracted more and more anchors to devote themselves to eating and broadcasting. In the fierce competition, some video creators began to hunt for bo traffic.

At first, the anchor chatted and interacted with the fans while live streaming the meal. With the introduction of mechanisms such as fan tips, live streaming with goods, and business advertising, eating and broadcasting has gradually become a new industry.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

With the intensification of industry competition, there was once a "big stomach king" and "overeating" type of eating broadcast with exaggerated food volume and eating to compete for traffic, and spawned industry chaos such as fake eating and vomiting. In April 2021, the Anti-Food Waste Law of the People's Republic of China was officially promulgated, strictly prohibiting the production, publication, and dissemination of wasted food content such as mostly eating and overeating, otherwise the regulatory authorities will give administrative penalties such as suspension of business for rectification, fines of between 10,000 yuan and 100,000 yuan, and pursue the legal responsibility of relevant personnel and responsible personnel, including anchors. The "all-in-one" big stomach king eating broadcast video was stopped.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Subsequently, some anchors began to use everyone's curiosity to make videos of eating rare ingredients.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Wang Sixin, director of the Research Center for Network Law and Intellectual Property of the Communication University of China: It is to pursue traffic, pursue click-through rate, and obtain a better business monetization model. You have to expand your path, resulting in a lot of eating broadcasters in the way of eating, eating ingredients to hunt for curiosity, to satisfy people's curiosity, to continue to take risks.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Experts pointed out that hunting and eating not only has a negative impact on wildlife protection, but also endangers the healthy development of the short video industry.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Wang Sixin, director of the Research Center for Network Law and Intellectual Property Rights at the Communication University of China: Because if he guides people to eat state-protected animals, it will inevitably lead to more nationally protected animals being hunted by more people, suffering more endangered dangers, and inducing people to form incorrect ways of eating.

Multi-pronged approach to stop the wind of "eating strange"

Experts pointed out that in order to effectively control the hunting style, it is necessary to take a multi-pronged approach and establish a three-dimensional compliance governance system from the three levels of legislation, law enforcement and law compliance.

In recent years, in order to promote the standardized and healthy development of the online live broadcasting industry, relevant regulatory departments and industry associations have successively issued a series of normative and guiding documents such as the "Provisions on the Administration of Internet Live Broadcasting Services" and the "Code of Conduct for Online Live Broadcasting Marketing". In June this year, the State Administration of Radio and Television and the Ministry of Culture and Tourism jointly issued the Code of Conduct for Network Anchors, which clearly mentioned that network anchors should adhere to a healthy style and taste, consciously abandon vulgarity, vulgarity, kitsch and other low-level interests, and consciously oppose undesirable phenomena such as traffic supremacy and deformed aesthetics.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: As a government agency and regulatory department, the handling of such accounts is not simply online processing. For example, offline-related anchors, the MCN company involved (online performance brokerage agency) also has to bear the relevant legal responsibilities, it has a joint and several relationship.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

The Provisions on the Administration of Recommendation of Internet Information Service Algorithms, issued in March this year, clearly stipulate that all recommended content of the platform party must undergo relevant review and comply with laws and regulations.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: When there are some videos involving curious or dangerous behaviors that are easy to cause imitation, it is possible that there is no direct contact with the law, but it is very likely to lead to imitation by others. Such videos cannot enter the traffic period through algorithms.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Wang Sixin, director of the Network Law and Intellectual Property Research Center of the Communication University of China: The responsibility of the platform is first of all to avoid this kind of hunting behavior to form an atmosphere on its own platform, and if it is found that there is a hunting live broadcast to induce people to follow suit, measures should be taken immediately, such as account freezing, or confiscation of illegal gains, or even serious shutdowns.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

For anchors, it is necessary to clarify the legal bottom line when conducting live food sharing and short video shooting.

Cooking great white sharks, "jellyfish snow rabbit" cooking instant noodles, how to stop the hunting style to eat broadcast?

Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: As an anchor, the first thing you need to understand is the relevant laws and regulations, not only the "Regulations on the Administration of Internet Live Broadcasting Services" and the "Cybersecurity Law", but also the "Wildlife Protection Law", including the "Code of Conduct for Network Anchors", and then the "Anti-Food Waste Law", etc. You must understand these on the basis of ensuring that your audio and video are legal and compliant.

Source: The Paper

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