New Hainan client, Nanhai Net, Nanguo Metropolis Daily reporter Fu Caiyun
Returning from Zhejiang to Hainan to start a new business, only 3 days of consideration;
Returning to Haikou on March 1 this year, from renting a house to renting a warehouse, docking fruit farmers, designing packaging... It only took a week. On March 7, Hainan Baiguo Forest Agricultural Trade Co., Ltd. (hereinafter referred to as "Baiguo Forest") was registered and established, specifically responsible for the e-commerce sales lineup, while another live broadcast brokerage company was registered and established, which is specifically responsible for docking Internet celebrities;
From March to May, Baiguo Forest's first natural monthly sales of 120,000+, as of May sales have exceeded 260,000+, the cumulative number of stores is 7600+, the number of orders sent on behalf of the store is 1000+, and the exposure of goods is 3.62 million+;
After learning e-commerce technology in Yiwu, Zhejiang Province, he returned to Hainan to practice it. Using the operation technology of their own team, playing with the three-wheel sales practice of the underlying logic of Douyin, using short videos + live broadcast underlying traffic, helping novice anchors with goods to achieve sales of 100,000+, it took only 10 days, and the online popularity broke through 2200+.
Say do it, dare to fight, dare to break through, and speak with data, this is Zhang Changquan, a "post-00s" entrepreneur engaged in the e-commerce marketing industry. After the outbreak of the epidemic in Hainan in August this year, Zhang Changquan also took action immediately, stepped forward, and led all members of the team to participate in the anti-epidemic volunteer service and help prevent and control the epidemic with practical actions.
Zhang Changquan. Courtesy of respondents
Actively participate in the fight against the epidemic and help farmers ensure supply
At 2 p.m. on August 8, a resident of Jiyang District in Sanya City contacted Zhang Changquan and hoped that he would help transport daily necessities. That night, the first car departed from the company base.
In the face of the epidemic, enterprises must actively shoulder their social responsibilities. "Under the epidemic, everything is closely linked. If the epidemic in Hainan is not controlled, it will also be a big blow to our work. And it is very meaningful to be able to contribute to the hometown. To this end, Zhang Changquan also took the initiative to give up the 11th China Innovation and Entrepreneurship Competition (Hainan Division) and the 8th "Science and Technology Cup" Innovation and Entrepreneurship Competition in Hainan Province. "We can still participate next year, and the most important thing at the moment is to fight the epidemic."
Zhang Changquan coordinated 3-4 trucks, and after applying for a permit, drivers drove back and forth between Sanya and Haikou to transport supplies almost every day. Zhang Changquan introduced that because of the epidemic, these materials are supplied from the mainland. Every morning after returning to the warehouse, the warehouse has staff on duty 24 hours a day, loaded the car, and then departed for Sanya early the next morning, leaving early and returning late every day, 24 hours a day, just to ensure the supply of daily necessities for Sanya citizens. Up to now, there are 20,000-30,000 catties of vegetables shipped to Sanya, at least more than 10,000 catties of meat, and more than 3,000 chickens, ducks and geese.
Baiguo Forest is mainly engaged in fruits, in order to further promote fruit sales, Baiguo Forest also participated in the 2022 national epidemic "benefit" initiated by the Hainan Provincial Rong Media Center - "Public Welfare Hainan" No. 4 Action, not only to purchase agricultural products to be sold, but also to transport donated love materials to Sanya free of charge. "We plan to acquire 5,000 catties of Malaysian seedless grapefruit in Shankou Village, Jinjiang Town, Chengmai, which is pending for sale, to help fruit growers solve their sales problems."
At present, the epidemic situation in the province has entered the final stage, and with a large number of fruits on the market, Zhang Changquan has begun to prepare for the next step. "We are coordinating the application for a pass for the trolley, which can go to other cities and counties to purchase fruit and broadcast it live. Live streaming in the fruit fields will attract more traffic. Zhang Changquan said. Prior to this, Zhang Changquan and his team's footprints have spread to many cities and counties such as Lingao, Qionghai, Sanya, Ledong and Baoting.
It is planned to create a benchmark for hainan's fruit brand
Zhang Changquan's goals are clear, and his plans for the future are also clear. The company directly docks with local fruit farmers, allows fruit farmers to supply brands, do their own brand packaging, control product quality, and help fruit farmers quickly sell fruits, so as to help farmers bring goods. And the use of its anchor resources or cooperative live broadcast resources to drive product sales, improve brand awareness, in the absence of talent with goods can also be ordered.
In July this year, in the 5th "China Chuangyi" Competition Hainan Selection Competition and the 2022 Hainan Free Trade Port Entrepreneurship Competition (Qionghai Division) Finals with the theme of "Free Trade Hainan to Create the Future", Zhang Changquan's team's project "Baiguo Helping Farmers Short Video Live E-commerce" won the second prize.
Zhang Changquan (first from right). Courtesy of respondents
Zhang Changquan. Courtesy of respondents
"The e-commerce market is already saturated at present, but in the Douyin platform e-commerce is still just in its infancy, like the first batch of Taozhi sellers." Doing e-commerce is not as simple as opening a store, nor is it so simple to let the talents promote, to understand the underlying traffic logic of Douyin e-commerce is the core technology. For the current situation of the e-commerce market and live media, Zhang Changquan frankly said, "There are not many local live media industries in Hainan so far, and there are no companies that have done a good job, and no one has integrated Hainan's anchor resources to use them to carry out live broadcasting and agricultural assistance industries, driving the economic growth of their hometown." ”
Chang-kuen, who studied advertising design and photography, has always enjoyed delving into the Internet. He began to learn e language in the sixth grade, and began to make websites in junior high school, "The first thing I did was a website and a small program for rebates, and I named it 'Tao Xiao Zhang'. ”
In 2019, when he was still in school, Zhang Changquan did work related to live broadcasting, and at the beginning achieved good results in Haikou, Zhang Changquan then led the team to open a branch in Qionghai, and then came out to start his own business. Last year he was invited to Zhejiang to develop. During his time at the school, he worked with mobile and telecommunications, leading a team of more than 80 people. "There are a lot of young people starting a business, but I can hold out longer."
But the sudden outbreak of the epidemic caught Zhang Changquan by surprise. "Various expenses such as moving warehouses and logistics are blocked, and fruit stocks are rotten and lose a lot." But the pandemic hasn't destroyed his confidence, "I like a full life." ”
Branding is an important symbol of agricultural modernization. Zhang Changquan is also working towards promoting fruit branding. First of all, through the quality of Hainan fruit to start the "Baiguo Forest" brand, after the majority of consumers have a certain degree of popularity, and then use the "live broadcast resources + talent live broadcast + short video" and quality service first criterion, so that the brand is more popular.
"We want to create a fruit brand benchmark that belongs to Hainan, the early fruit drives the brand, and the late brand drives the fruit, so I want to unite some Internet celebrities to do live broadcasting and procurement of farmers, so that we can launch a farmer helper, who has been certified by the industry or Hainan locally, and can become a business card for Hainan's agricultural and local specialties." As long as someone wants to buy Hainan fruit, they will think of this farmer. He said.
But the process was harder than Zhang Changquan had imagined. "In contrast, the information of the mainland Internet celebrities is common, and they cooperate with each other, which is not only conducive to personal development, but also conducive to local development." Zhang Changquan now has a fixed base, with his own company's Internet celebrities, and there are also cooperative Internet celebrities, which can form a closed-loop development. "We want to build our own unique brand, our own operating system, our own standards, our own farmers, can do our own supply chain, but also have their own channels to sell." I believe that in this way we can develop faster and go further. ”
The company base has packed the fruit. Courtesy of respondents
The future is full of opportunities and challenges, and Zhang Changquan firmly believes that Hainan has great potential in the field of e-commerce live broadcasting. Involved in the construction of Hainan Free Trade Port, he also has a longer-term vision. "After we have made our own industrial chain, the next step is to export to foreign countries, we must actively use the free trade port policy to develop cross-border e-commerce."
Before this, Zhang Changquan's dream was to create his own unique brand system, and he wanted to do his best to create a fruit forest of his own and harvest the full fruits of entrepreneurship.