Fashion emerging all have sports to make the city more exciting

Located in Thematic Exhibition Areas of Sports Services in Halls 6 and 7 indoor and Outdoor Halls 14 and 15 of Shougang Park, with a total area of 22,200 square meters, is the largest thematic exhibition area of this year's Service Trade Fair. The exhibition area is divided into 8 sub-exhibition areas: international sports service, Olympic achievement promotion service, sports event service, sports consumption service, smart sports service, sports integration service, national fitness service, and outdoor life service. With the theme of "Sports Make the City More Exciting" and the goal of "Promoting the Docking and Cooperation of Sports Service Trade and Building a Communication Bridge for the International Sports Industry", exhibitions, forum meetings, transaction matching and supporting activities are set up, highlighting the four highlights of "internationalization, specialization, marketization and science and technology".

In the sports service exhibition area of the 2022 Service Trade Fair, virtual rowing games allow the audience to experience the fun of water sports. Photographed by Deng Wei, a reporter of this newspaper

Nearly 400 companies with an internationalization rate of 67%

This year, nearly 400 enterprises from more than 30 countries and regions participated in the online or offline display of the sports service topic of the service trade fair, and the internationalization rate reached 67%. The vast majority of participating international brands are concentrated in Hall 6. Austria, Italy, Slovenia, Japan and other countries have also set up a special national pavilion in Hall 6. Among them, in the British National Pavilion, visitors can feel the wind on the F1 track through the F1 esports simulator; You can also enjoy exciting interactive mini-games and interact with Manchester United fans through the Manchester United Dream Theatre. Some British sports brands, such as the Premier League, World Snooker, Clipper Round the World Regatta, etc., also interact with visitors through video.

According to Minister Counsellor Sze Ruiyao of the International Trade Department of the British Embassy in China, the Uk has a positive interest in cooperating with China in the field of sports. During this year's sports services exhibition at the SERVTC, British sports entertainment brand Topgolf unveiled its China project, the brand's first flagship venue, the world's largest, is scheduled to open in Chengdu in March 2023. In addition, a number of outdoor sports institutions such as the Clipper Regatta, Tianxing Tunliang Equestrian Club (a British Jockey Club certified equestrian training institution), Beijing Sailing Center (a sailing training institution authorized by the Royal Yacht Club of the United Kingdom), Kendall International Mountain Film Festival, Extreme International Extreme, etc., will participate in the "Outdoor Life Forum" in the sports service sector.

6 forum meetings Launched a number of industry reports

During the sports service special exhibition of this year's service trade fair, 6 forums and conferences will be held successively, and a number of industry reports will be launched, focusing on "digital sports", "sports cultural tourism", "ice and snow industry", "Olympic city development" and other contents, reflecting professionalism.

"The post-game utilization of Olympic venues is a challenge faced by all cities that have hosted the Olympic Games, and we very much hope to strengthen exchanges and sharing in this regard and bring more inspiration to our own cities, which is one of the original intentions of our hosting of this Olympic Development Forum." Gao Yunchao, deputy secretary general of the Beijing Olympic City Development Promotion Association and deputy director of the Beijing Olympic City Development Promotion Center, said. According to him, Beijing's unique and very good experience in the inheritance of the Olympic Games is the establishment of the Olympic Promotion Council, which is different from the practice of foreign cities, "After the 2008 Beijing Olympic Games, the Olympic City Development Promotion Association was established in 2009, mainly hoping that from the aspect of spiritual and cultural heritage, there is a special agency to promote, there are specialized people to do the Olympic heritage inheritance." "Platforms such as the Olympic City Sports and Culture Festival, the Beijing International Sports Film Week, and the Youth Olympic Education Series, including exhibitions on the spirit of the Winter Olympics and the culture of the Double Olympics, and mass sports events held at the triathlon arena of the 2008 Olympic Games, are all efforts of the Beijing Olympic Promotion Council in this regard."

Frisbee paddle board deck ball Fashion emerging all

After receiving professional visitors in the first two days, the special exhibition of sports services of the Service Trade Fair has been open to the public since yesterday. Wang Zeng, a first-level director of the Beijing Municipal Sports Bureau, said: "We have made meticulous arrangements. Hall 6 and Hall 7 we set up a national fitness service experience area, in the outdoor Hall 14 and Hall 15, we set up an experience area for emerging sports projects, like the now particularly popular paddle board, frisbee, etc., will be displayed in the experience area of this outdoor pavilion. ”

Next to a large open space in Hall 15, frisbee of different colors and patterns are placed. According to Xu Zichen, FlyWith Frisbee Environmental Protection Ambassador, they use the plastic recycled in the ocean to make a competition-level frisbee and provide customers with personalized LOGO and pattern services on frisbee. "Each frisbee can reduce the number of discarded plastic bags in the ocean, which can reduce the death of turtles from being trapped in plastic bags and causing suffocation or ingestion, which can help marine life." He said. In the UYN exhibition area of Hall 14, there is also the frisbee golf experience provided by the Beijing Frisbee Golf Promotion Center, which is a new way of playing different from the competitive frisbee, and the frisbee used is also subdivided according to the terrain and terrain of the venue, and the situation of obstacles, just like the need to use different clubs when playing golf.

Now the same fashionable paddle board sport also has a large pool site in Hall 15, and different types of paddle boards and boats are mounted on the edge of the pool. The instructors of the Beijing Yewenyuhe Park Sports Base performed in the water with paddles, and they could also provide professional explanations and knowledge popularization for visitors at any time. The pool next to the pool looks a bit like playing soccer on a ping-pong table, and it's a sport that's being promoted today. "It's going to be included in the Asian Games in the future, but there have to be some people with a football foundation to play." Wu Jianjun, coach at the Beijing Sports Start Club, said.

Sports + technology to facilitate people's lives

At this year's sports service exhibition of the service trade fair, scientific and technological elements can be seen everywhere. In the exhibition area built by the international sports organization, through the on-site display, the application of high technology in skiing projects was presented, which could not help but make people feel that "sports is physical competition, but also scientific and technological competition". Domestic sports academies have also set up booths, drones, competition aids, making people feel that technology plays a key role in all aspects of sports competitions. But what is more attractive is the sports technology that ordinary people can use directly.

At the Asia Data Group Sports Incubation Center in Hall 6, a volunteer is exercising according to the movements and instructions of the fitness instructor on the monitor, and not far from him, a mobile phone connected to the monitor is facing him. "In the network environment, users can use their mobile phones to directly cast the screen on the TV, and then they can start exercising." Liu Xin, a staff member of Beijing Youli Jinlian Sports Culture Co., Ltd., introduced that this somatosensory interactive intelligent fitness APP called "Youli Cell" captures 21 bone points on the user's body, and then feeds back to the mobile terminal, and then corrects the specification through the guidance on the monitor. "Users can find courses according to their needs and follow the coach."

In the exhibition area of Ledong Tianxia Sports Technology, rowing machines, spinning bicycles and other fitness equipment are connected to the display, and by scanning the two-dimensional code through WeChat, visitors can compete and compete. Taking the rowing machine as an example, the course is divided into four distances: 500 meters, 1000 meters, 1500 meters and 2000 meters, and different groups of people can make personalized choices according to their age and physical condition. The two women who came to visit launched a 500-meter distance contest on the spot, and the atmosphere of the scene immediately became active.

(Original title: Sports make the city more exciting)

Source: Beijing Daily reporter Li Yuanfei

Process Edit: u027

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