From August 31 to September 5, the 2022 China International Fair for Trade in Services (hereinafter referred to as the "Service Trade Fair") was held in Beijing. Adhering to the slogan of the conference , "Global Service Reciprocity and Sharing" and focusing on the theme of "Service Cooperation Promotes Development, Green Innovation Meets the Future" was held at the China National Convention Center and Shougang Park.
The Norwegian Innovation Agency created the "Enough Norway" brand shared space at the National Convention Center, the Norwegian Pavilion, to showcase its diversified products to China and the world, bringing a new Nordic health experience to users around the world. Norwegian Innovation launched the Norwegian Healthy Products Group (NHPG) this year to promote Norwegian health products in China, strengthen branding of Norwegian products, technologies and services in the field of health, nutrition and consumer goods, and promote cooperation between Norwegian and Chinese companies.
On September 1, NOVO, together with the Beijing International Centre for Trade in Services, the China Association of Trade in Services and the Beijing Electronic Commerce Association, held the "Norway-China Digital Economy Seminar 2022" at the National Convention Center. Focus on Norwegian cross-border e-commerce services, lifestyle products and other areas of solutions. The seven Norwegian brands invited to participate in this time are all core members of the NHPG organization.
JORDAN as Norway's national oral care brand debuted in the Norwegian National Pavilion, according to the owner of the on-site brand: JORDAN has a history of more than 180 years in Norway, JORDAN toothbrush is an inseparable part of Norwegian culture, its fame in Norway is like IKEA in Sweden, has led the market for decades, providing cleansing products for generations of Norwegians. In Norway, many people spend their entire lives with a JORDAN toothbrush. Consumers love it because it is positioned as a "dentist-recommended toothbrush" with which good hygiene practices can be maintained.
More than 70% of children in mainland China suffer from tooth decay, so parents need to continue to learn more scientific and reasonable oral care knowledge, provide children with more efficient teeth cleaning tools, and prevent tooth decay in an all-round way! JORDAN's eco-friendly toothbrushes are the dominant products, and with creative and fun functional designs, the oral care experience is easy and fun. Providing suitable oral care for each stage of children's growth has been widely praised by Chinese mothers for many years.