From August 31 to September 5, the 2022 China International Fair for Trade in Services (hereinafter referred to as the "Service Trade Fair") was held in Beijing. Adhering to the slogan of the conference , "Global Service Reciprocity and Sharing" and focusing on the theme of "Service Cooperation Promotes Development, Green Innovation Meets the Future" was held at the China National Convention Center and Shougang Park.
The Norwegian Innovation Agency has created a branded shared space "Enough Norway" – the Norwegian Pavilion is on display at the National Convention Center. Norwegian Innovation has just launched the Norwegian Healthy Products Group (NHPG) this year to promote Norwegian health products in China, strengthen the branding of Norwegian products, technologies and services in the health, nutrition and consumer goods sectors, and promote cooperation between Norwegian and local Chinese companies. The seven Norwegian brands invited to participate in this time are all core members of the NHPG organization.
As an emerging brand, NYO3 brings a new Nordic high-end dietary health service experience in the digital era to global consumers. The exhibition NYO3 focused on the 17 products it currently sells in cross-border e-commerce channels, ranging from heart and brain health to women's care, covering the whole life cycle of nutrition for users. At the exhibition site, there are also highlights, not only the "three oils of the ocean" (krill oil, fish oil, seal oil) representing Norway's longevity nutrition, but also the booth that has just won the "Tmall Treasure New Brand", from which the potential of a local brand with Norwegian characteristics to integrate into China's digital innovation is revealed.
NYO3 adhering to the brand concept of "natural purity from Norway", has now launched 21 products, with rich nutritional types, concentrated nutritional content and pure nutritional raw materials and other characteristics, a variety of products are widely praised by users, especially NYO3 Amundsen commemorative edition pure krill oil, for 2 consecutive years stable Tmall international krill oil sales no.1 (from Tmall 2021/2022 business staff data), with Eco-harvesting fresh technology to catch live Antarctic krill, And the application of Flexitech fresh extract krill nutrition, creating a pure and natural high-quality pure krill oil health products. Because it is rich in 56% marine phospholipids, omega-3, choline and astaxanthin and other unique ingredients, enjoys the reputation of "Norway's new national treasure" and "Norwegian longevity key", 100% pure oil quality has also been affirmed by international authorities such as ORIOVO.