Although the incident was withdrawn last year after the sexual harassment incident of Japanese 56-year-old actor Teruyuki Kagawa, the victim woman suffered from PTSD (post-traumatic stress disorder), although the incident was withdrawn last year, but the content of the lawsuit was still controversial after it was exposed. In this regard, in addition to issuing a statement to apologize, he also personally bowed his head on the show to apologize, but it seems that he can not completely stop the bleeding, he holds 6 endorsements, the brand is still on the sidelines, and the industry assesses the worst situation may face a penalty of 800 million yuan.
Teruyuki Kagawa currently holds 6 endorsement ads, and the outside world is concerned about whether the scandal will have an impact. In this regard, SUNTORY (Suntory) and other manufacturers said that they are still studying and waiting, emphasizing that no decision has been made; Among them, Toyota Motor Corporation, which has attracted the most attention from the outside world, responded to the Japanese media, pointing out that the weekly report on Kagawa Teruyuki is an act that is not allowed in society, and I am very sorry for this, "This case has been resolved between the parties, and in addition, I have also made a deep reflection and apology." We will also pay attention to the future developments."
According to flash, industry advertisers analyzed that "the 'silence' and 'discussion' of various companies basically refer to the direction of terminating the contract." The industry believes that the possibility of Kagawa's follow-up contract on the day is quite low, and it is even very likely that the contract will be interrupted, "Although the contract content of each customer is different, but in terms of basic market conditions, an endorsement is calculated in about 60 million yen, and there are 7 months left in the contract period in 2022, if it cannot be complied with, the sum of the 6 endorsements, he is afraid that he will have to give back 200 million yen."
In addition, if the relevant advertising products have been filmed and printed, Kagawa Teruyuki will also need to compensate according to the price. In addition, TOYOTA is a large customer in the industry, the price is another matter, and the Japanese dollar of 60 million yuan is already the most basic market. Therefore, another industry insider assessed that his worst situation may face a penalty of 800 million yuan in Japanese dollars.
The kagawa teruyuki sexual harassment case occurred in July 2019, according to the Japanese media "Weekly New Wave" reported that when he went to a hotel in Ginza, sat nearly a female publicist in the box, put his hand into the woman's clothes, and took off the female public relations underwear, and then passed the underwear to the 3 guests who were traveling, and everyone smelled the underwear and behaved obscenely. He kissed the female publicist stronger, and then put his hand into the other person's clothes and directly rubbed the female publicist's chest.
The female publicist officially filed a complaint against the hotel mother Santi in May 2020 due to PTSD, on the grounds that the other party did not stop Kagawa Teruyuki's behavior, but the lawsuit has been withdrawn in 2021. In this regard, he issued a statement through the brokerage company on the 25th to apologize, saying that he deeply reflected on his disorderly behavior, sorry to bring discomfort to the woman, and has personally apologized to the female publicist and received forgiveness.
The next day, Kagawa Teruyuki appeared in the early morning of the TBS program "THE TIME," which he regularly hosted, and apologized for the sexual harassment at the beginning, "Good morning, please give me some time at the beginning, this time for some weekly reports, because my private affairs caused a commotion, bringing trouble, worry, and heartache to everyone, I am very sorry for this." During this period, he bowed his head and apologized twice, emphasizing that he was deeply reflective about his own behavior, and would always be self-vigilant every day: "For the work that can be given to me, I will work hard and do my best to complete it."