As the old saying goes: The people eat for heaven. In today's fast-paced society, many people use good food to relax their mood and release stress. After work, make three or five friends and have a few drinks, which is a big fun thing in life. The best match with fine wine is the brine. In order to adapt to this fast-paced society, the brine flavor has also changed from eating in restaurants to casual snacks in people's daily lives.
At present, in the domestic market, the three most popular brine snack brands are Absolute Taste, Zhou Black Duck and Huang Shanghuang, of which Zhou Black Duck is the most praised by consumers. In the one year since its establishment, Zhou Black Duck has gone from a duck neck shop to now open all over the country and become a household name. According to official statistics, the market value of Zhou Black Duck exceeded 20 billion yuan in 2018, and the value of its founder, Zhou Fuyu, also reached 12 billion yuan.
Founder of Zhou Black Duck
The founder of Zhou Black Duck is Zhou Fuyu, he was born in the countryside, is a native of Hechuan, Chongqing, he has won the only legal holder of the "Zhou Black Duck" trademark, the 6th Wuhan Famous Brand Meritorious Enterprise Top Ten Outstanding Figures in 2008, the 2009 Hubei Top Ten Employers, wuhan Jiang'an District 13th CPPCC members and many other honors.
Don't look at Zhou Fuyu is so powerful now, in fact, the family he was born into is very poor, and it is precisely because he is very poor that his father named him "Zhou Fuyu". Because of poverty, 18-year-old Zhou Fuyu went to help relatives who set up stalls in Wuhan to sell sauce duck, 19-year-old he worked as an apprentice in a sauce duck shop, after being an apprentice for a period of time, he basically mastered the technology of sauce duck, he decided to start a business.
When he first started his business, he was alone, sometimes he was so busy that he couldn't even eat, and he prepared brine duck goods in the early morning, even if he was busy from morning to night, the business was not ideal. In order to find out the reasons for the dismal business, in 1995, Zhou Fuyu did a market research and found that the core reason why customers did not like duck neck was that the duck flavor was too heavy. So Zhou Fuyu went to the master who sold spices to ask for advice, and after obtaining the True Scriptures, he went home to study it carefully, hoping to try to reduce the taste of duck through ingredients.
Zhou Fu's ducks were often sold on credit when they were sold to others, and every time he went to ask for money, the other party not only did not give but beat him. So he could only go to the market to set up a stall, others are selling 10 yuan a piece, and his cost price is 15, basically no one buys. Later, he found that the ducks in the market at 6 o'clock in the evening were very cheap, only 6.6 yuan a piece, and he bought them back at this time to save costs. Three months later, only his ducks were left in the bazaar, and in 1998 he opened a second stall and business was getting better.
Seeing this, will you feel strange, since the founder of Zhou Black Duck is Chinese, why is Zhou Black Duck with a market value of 20 billion actually a foreign company?
Zhou Black Duck belongs to foreign companies
It turned out that in 2015, Zhou Fuyu and his wife Tang Jianfang were ready to go public for Zhou Black Duck. But how to use the best policies to reap the benefits of capital markets? Zhou Fuyu thought of a way. He transferred tens of billions of family properties to Tang Jianfang's name, and changed his wife's nationality to the Republic of Vanuatu, a small island nation in Oceania.
But why did they choose this small island? It turned out that if you register an offshore company overseas and then come back to acquire a domestic enterprise, there will be very cumbersome and complicated approval procedures, in order to go public, many of the company's controllers have used the method of emigrating overseas. In this way, Zhou Black Duck was successfully listed in Hong Kong in 2016, and the market value was once close to 20 billion.
Moreover, the Cayman Islands are located in the Caribbean Sea of North America and are an overseas territory of the United Kingdom. But they have a special rule: no foreign exchange restrictions, no direct taxes. Therefore, companies registered here can not only profit by paying less taxes or even tax exemptions, but even some enterprises register shell companies to conceal actual gains, so as to achieve the purpose of illegal tax evasion and money laundering. A large number of non-British companies have registered here, and it is said that tens of thousands of new companies are registered every year.
By changing their nationality, registering abroad, and setting up an offshore family trust, Zhou Fuyu and Tang Jianfang can be said to have made sufficient preparations for the listing, operation, tax avoidance and even various risks that Zhou Black Duck may encounter.