I believe that friends who have seen performances or music festivals are no strangers to the various agitations of the music scene. However, since the beginning of the epidemic, rappers' performances have been in a constant cycle of "official announcement - approaching - postponing - canceling". For many rap fans, watching live has become a luxury.
As the time enters July, young people who have been at home for a whole year can no longer hold their hearts and can't wait to go out to have fun. The music festival scene in which rappers participated has become the first choice for the collective activities of many young people after unsealing.
Although everyone planned in advance the makeup and clothing to go to the music festival on the day when they could not go out, when the music festival really recovered, Xingchong opened the ticket page, but found that -
"Riveting enough to wait for the music festival, the moment I saw the ticket price, it was like being splashed from head to foot by a basin of cold water!"
I never imagined that the blowout of the officially announced music festival was not the happy switch of offline carnival, but the Pandora's box of performance ticket prices.
Click to open the ticketing interface, what comes into view is the price of seven or eight hundred a day for the music festival, and even the Chengdu Cactus Music Festival, which recently opened the pre-sale, reached the sky-high price of 999 single-day pre-sale tickets and 1599 VIP tickets.
There is no harm without contrast. Looking at the rising tide of the ship all the way to the more outrageous ticket prices, some netizens can't help but miss the music festivals of the early years, which can be described as a real golden age, not only the price is close to the people, the lineup is also quite powerful.
In recent years, there have been significantly more breakthroughs between the niche and the public, and rap culture has soared and become a popular phenomenon. Soon, entrepreneurs and investors who wanted to dig for gold in the outlet came to try to share a piece of the market cake.
Dividends can be grabbed excessively and rudely, resulting in chaos such as the uneven quality of performance works and the discomfort of the audience experience. The core fans therefore resist the interest out of the circle, and the marginal audience does not dare to rush into the pit to taste the early; The melon-eating masses are examining all emerging cultures with the stereotype of "your circle is really chaotic".
You must know that once upon a time, OG, who was active in major rap variety shows, was still busy with his livelihood, and when music could not support himself, the underground rapper neither cried poor nor sold miserably. Working in a nightclub in a down-to-earth manner, just so that the word "dream" is no longer illusory.
With the ignition effect of the subsequent vertical variety show, rappers have also made tolerant remarks supported by many people through the expression of the program. But now, with the soaring ticket prices and the change of the general environment, everyone has begun to be more and more unable to empathize with the rappers.
Why is there such a shift in public attitudes? What's wrong with the poor rappers? If you really can't go on, there is no other way out?
The peculiarity of rapper compared to other professions is that it has a low threshold and almost anyone can become a rapper. When rap is pushed to the public, rappers have a certain commodity attribute and "sell" to the whole people, thus obtaining amazing commercial value.
Are there so-called "poor people" in rapper? Of course. One type is rappers with a certain degree of popularity, but no matter how poor they are, they are much richer than ordinary people.
A typical example is GAI. In the interview with "People", GAI recalled his poignant past of selling songs in bars, saying that he was very poor at that time, making only fifteen thousand yuan a month, and he was particularly panicked when he had no money...
This was originally a heartfelt interview, which cheng thought but accidentally or inevitably caused controversy in the publicity, some netizens pointed out: earning fifteen thousand a month is actually considered "poor"? What if you try it for us ordinary people? I'm afraid it's not some misunderstanding of "poor"...
Unlike other professions, once rapper "turns over" and becomes popular, then the income will rise tens of times and hundreds of times, GAI as the fastest and most deeply rooted rapper among the mainstream, according to the industry's quotations, his appearance fee has reached 150w, ranking among the first-line stars.
But rappers like GAI are ultimately in the minority. Looking around, there is a more category of people in the rap circle, and there are underground rappers who are not exposed through the program. Because the popularity is not high, some rappers even lose money to make music.
At the moment of the rise of the traffic economy, "telling a good story" has become the primary choice of rappers. But now that the public has stopped believing rapper's narrative of selling out, there are several important opportunities for a shift.
The first opportunity is that the strong invasion of commercial elements has changed the entire rap environment, and some rappers have quickly become famous and have a relatively stable fan base, but the crisis is also brewing in the infinite scenery.
Jiang Yunsheng, who holds his original intention and does not change his variety show, no longer has to face the embarrassment of being thrown into the trash can by people who deliver tickets. After he became popular, the tour ticket was almost empty, and he also won the title of "one second man".
To a certain extent, the fans who flock in want to spend money on their favorite rappers, not rap itself. Even if variety shows are backward compatible in a re-popular way, it is difficult to quickly cultivate the aesthetic taste of new audiences.
Any niche cultural expansion is faced with the conflict between old and new fans. On one end is the active and positive Mengxin, the other end is the picky professional old fans, Jiang Yunsheng has not had time to find the balance point, but in the controversy to earn enough exposure and voice.
But the reality is that rapper's leeks have not grown well, and in a hurry to cut them, they can only weed leeks together; The more serious problem is that the fans' leeks do not grow well! In the past, the fan economy was to cut leeks, but now it is simply changed to a juicer. But just such a group of star-chasing girls, how much can you squeeze out?
After the pre-sale information was announced, a large number of fans lined up to go to Jiang Yunsheng's comment area to brush the screen "too expensive". After getting Jiang Yunsheng's response of "if you like it, if you don't like it, you don't look at it", the girl who used to be shoulder to shoulder to help chose to clear the mine and retreat from the pit, take off the powder and step back, blaming herself for being blind.
But after all, this is an era where traffic is king, because with the confidence of "what you can do can be forgiven", even if Jiang Yunsheng ridicules me and other workers who are criticized, there are still loyal fans who whisper "if you are too expensive, you can buy ordinary ones."
Mirai Star also really experienced a "rapper's shura field" because he "told his own story" on "Rapper of the Week". He said that he had no money, and his wealth level had plummeted since he engaged in rapping, and he thought that this remark could cause empathy, but he did not expect to cause widespread complaints and serious discomfort from netizens.
In particular, because of the pompous human foundation laid before, the definition of him in the minds of netizens is "rich second generation rap". Therefore, the practice of increasing the proportion of the story while stepping on luxury shoes will undoubtedly give people a feeling that the goods are not on the right board, which greatly dilutes the audience's emotional resonance.
Compared with the "lone army" of the future star, Liu Cong chose to unlock a multi-faceted plot. His rap is affectionately known by fans as "Poor Ghost Rap". Living in a single apartment riding a second-hand motorcycle in economy class, at every turn to save up the appearance fee to buy a house Monica received ten thousand thankyou... All reveal inspirational poignancy.
But under the open and transparent data, everything seems to be embarrassing. According to the "China Rap Summit Showdown" battle list, Liu Cong's commercial value is 4.2, second only to GAI and uncle. With the subsequent broadcast of the program, careful netizens also found that the clothes worn by Liu Cong were his own brands.
As a result, there were quick doubts on the Internet: "Fans buy things is the provision of love", "can maintain a pure money relationship with the rapper they like", "resolutely resist" the bad wind of 'I powder, play money'", "Really annoying, isn't this a hint of asking for money in disguise?"
Coincidentally, the banned PG One also set its sights on the clothing e-commerce business, gathering fans through "China Has Hip Hop" to make it a lot of money. However, when the "idol symbol" and the "consumption symbol" are entangled, the public has also begun to be dissatisfied with this idol model of disguised money, and the singing and fading voices have risen and fallen.
After talking about the first opportunity, let's talk about the second opportunity. The second opportunity is that rapper was exposed to a series of overturned losses of morality, and the industry chaos fell below the bottom line. From simply sticking to the original intention to being immersed in capital, money and fame will make some rappers have the illusion of doing whatever they want, and eventually go out of control.
The magic of some rap variety shows also shows the strong attraction to rappers, which not only swallows the dreams of a group of young rappers, but also makes countless fans fall into fanaticism. This has made the public deeply aware that the rap circle needs to "lower the fire".
Outside the circle but unable to convince the circle, want to embrace the future but have not yet dealt with the past. When the niche is ripened and accelerated to the mainstream, it is bound to face a difficult run-in period.
Since participating in the new rap became popular, Fox has become the hardest hit area of the collapse, insulting fans to cut leeks, and the ticket price of the show has soared... All this has caused his reputation to fall off a cliff. Although Fox has since carried out a series of self-help operations, it has not been able to reverse the wind.
The last opportunity is that under the epidemic, it is not easy for all walks of life. First- and second-line rappers are not easy to be stronger than ordinary people, ordinary people are still trying to live, some unknown underground rappers may not have as good income as ordinary people, but if they can't go on, it is not impossible to change careers, selling poverty, selling misery does not help.
To be fair, netizens are not dissatisfied with the above-mentioned rappers, but just take this opportunity to vent their dissatisfaction with the phenomenon of rappers selling poverty.
Of course, it is not denied that some rappers are very hard and strong, but due to the lack of soil for domestic rap, their survival situation has become extremely difficult, and they can only make money and can only invest several years of youth to do rapping, and finally they are in debt. Therefore, some rappers do not intend to sell poverty and sell misery, they are really quite poor and quite miserable.
But the problem now is that this group of young people does not only have one choice to be rappers.
Industries that earn less than the performing arts industry and are more suffering abound; Without the opportunity to perform, blame the status quo of the industry, blame the cruelty of society, so that they can not realize their dreams, but how likely are ordinary people to realize their dreams?
Indeed, under the professional barriers between rappers and ordinary people, it may be difficult to put yourself in the shoes of ordinary people. But "it's harder to give up than to insist", many underground rappers are facing their own life problems, as viewers, we are in a different context, we may as well have a little more encouragement to cherish each other...