Red Velvet Irene variety show caused controversy, and South Korean netizens pointed out the reason why SM would not turn its back on Irene. Red Velvet Irene's first solo variety show, "Irene's Work & Holiday," aired its first episode on August 4, showcasing Irene's daily life as a girl group.
From the first episode, the camera follows Irene through her daily schedule, starting with her trip to the hairdresser, where Irene sorts her hair and chats with the staff as she puts on her makeup and politely asks the makeup artist if she's had breakfast.
In the reality show, Irene showed a calm, grounded side, of course, this also triggered a fierce debate among Korean netizens in the Korean online community, and some Korean netizens pointed out that SM Entertainment seems to be trying to reverse the image of Irene being negatively affected in the 2020 attitude controversy.
The Korean netizen left a message saying that I could see that they were trying to change Irene's image and that they had to show the staff that Irene was cool, which showed that what they were trying to do was fantastic and interesting because the intention of the show was so obvious that they were trying to clean up Irene's image.
Of course, fans also actively defended Irene, criticizing Korean netizens who made negative comments about Irene: "I'm just curious, these people say they hate Irene, so why do you keep watching her show?" "It's just that now I think it's an opportunity, so I keep attacking her, these people are losers, they take any opportunity to criticize Irene", "I think these people have an inferiority complex" and so on.
Subsequently, some Korean netizens talked about the reason why SM Entertainment cannot and will not turn its back on Irene, and despite the controversy in 2020, it continues to support her.
Irene is a core member of Red Velvet, since her debut, she has attracted everyone's attention with incredible looks, but in 2020, Irene was involved in the controversy over the attitude towards the staff, although Irene publicly apologized for her behavior, but still received severe criticism from netizens, so that after the incident, Irene lost a lot of fans.
Some Korean netizens believe that Irene is the most popular member of Red Velvet in China, Irene is one of the most popular Korean female idols in China, and Irene's popularity has always been unparalleled. In fact, Irene's fans became stronger after the incident, as fans were still supporting Irene amid the controversy.
In addition, Irene's fan base in China is the second largest after BLACKPINK, so SM Entertainment relies on Irene's popularity to succeed in the Chinese market, and Korean netizens have also pointed out how strong SM Entertainment's positioning in the Chinese market is.
Many Korean netizens agreed with this view, saying that even if Irene is not the most popular member, SM Entertainment will not turn his back on her, which is true, because SM rarely dismisses idols, but if the controversy is enough to affect their profits, they will definitely turn their backs on idols, which shows that Irene can still bring stable income to SM.
What do you think about this?