From the top stream to independent entrepreneurship, Li Nan, former vice president of Meizu, has not been easy along the way, but this marketing method is really uncomfortable. He has rubbed the heat of Huawei and Xiaomi many times, what is it for?
Rubbing heat is a marketing method that many companies like, although it is sometimes annoying, but it is undeniable that this way does work. In the mobile phone industry and the automotive industry, it is not uncommon to rub the heat of marketing, although this trick is used badly, but as long as it has an effect, it will not disappear. Li Nan, who left Meizu before, has continued this marketing model after starting his own business, even if he is not in the mobile phone industry now, but he still has his presence on the jianghu.
Charm Blue Li Nan
At the beginning of July, Xiaomi released the latest generation of flagship products, the Xiaomi 12 series, and the focus of this conference was the in-depth cooperation with Leica, which caused heated discussions from the outside world. Among them, the former Meizu vice president Li Nan also discussed this topic, he said: "Xiaomi's wave of camera phones has finally ended, and things seem to be good." But to be honest, Huawei's chewed red chewing gum, picking it up and pasting it on itself, is not brand awareness and original spirit. He believes that there is no need for Xiaomi to follow Huawei to copy.
Li Nan
Of course, Li Nan was naturally criticized after talking about these flowers, but he then responded again. He believes that Xiaomi should thank Huawei for its contribution and accumulation in the process of Leica's century-old brand returning to the tide of digital imaging, and at the same time, he also said that netizens Chinese comments for Qualcomm to tear up fans in the comments. In order to be a German brand of Leica, Chinese the fans in the comments, and also spit on the domestic mobile phone manufacturers. These words can be regarded as completely angering netizens.
Li Nan spoke
Many users said in Li Nan's comment area: "Obviously you are leading the battle, and you are an adult who is still standing again?" This is your own opening of the head, sending these, is to lead the war, for the traffic" and so on. It shows that most netizens do not recognize his remarks, although everyone has the right to speak, but as a member of the industry is also a big V blogger, often sending information about Huawei and Xiaomi does have some diversion purpose, which is undeniable.
Netizen comments
However, some of Li Nan's words are still worth thinking about, especially "the so-called Xiaomi ov and even Huawei's Chinese brands, what have been publicized over the years?" "Perhaps, he said something too one-sided, but combined with the development status of domestic mobile phones in recent years, it does make some sense." In recent years, domestic mobile phones have been crazy stacking, crazy development of fast charging and imaging systems, lack of unique highlights. Although some manufacturers have begun to develop their own chips, they are relatively just starting out and have not made too dazzling achievements.
Flagship phone
Then again, Li Nan now has his own company, making peripheral devices such as high-end keyboards, and is no longer in the mobile phone industry. Once, he helped Meizu to do a lot of power, but the sales of Meizu did not let Meizu continue to be brilliant, and eventually left his job. Now he needs heat to understand, after all, Huawei and Xiaomi are the top streams of the mobile phone industry, and it is no problem to rub it. The problem is that some words may cause the user to be disgusted, and over time it will be counterproductive.
A keyboard built by Li Nan
Now the domestic mobile phone should think about how to deal with the next development, this year's global mobile phone market shipments have declined, there may be such a problem in the future, only the strength of the manufacturers can laugh to the end.