European Report:
Xiaomi Mi 12s ultra high-end is! But I can't stand the red-eyed friends. Former Meizu executive Li Nan commented from three aspects that the cooperation between Xiaomi and Leica is to find a leak huawei: First, the cooperation between Huawei and Leica is too successful, and the joint brand has left a deep impression on many consumers, so Xiaomi picks up the cheap and jointly creates a cost-effective asset brand; Second, Xiaomi and Leica joint name does not have brand awareness and original spirit, because the joint name with Leica is Huawei chewed gum, Xiaomi is directly picked up this chewing gum pasted on its own body, although the machine is indeed OK, but the marketing is too much; Third, there are many image brands such as Schneider red, which can be co-branded, why does Xiaomi have to copy Huawei's same co-brand technology and brand?
For Li Nan's point of view, a netizen retorted: First, the joint cooperation between Leica and Xiaomi is Leica's initiative to find Xiaomi to cooperate, not Xiaomi picking up Huawei's chewed gum and pasting it on itself; Second, the joint cooperation between Xiaomi and Leica has come up with unprecedented depth and technology, not a simple labeling cooperation, and there is no "cost performance" in the investment of personnel and funds; Third, Leica's popularity is greater than That of Schneider Red, everyone knows the Leica brand, and few people know About Schneider red; Fourth, if the chips and technologies used by one manufacturer are called replication by other manufacturers, then is there basically no innovative manufacturer in China? How can it be said that Xiaomi has no innovative spirit because Huawei first cooperated with Leica, such a statement is too official; Fifth, to supplement the fourth point, the keyboard was invented in 1868, and now there are many keyboards made by technology manufacturers, why not use the original keyboard operated by the foot?
Do you think that Li Nan's views with netizens are right or wrong?
Xiaobian believes that Li Nan's hungry words are extreme, and the netizens' statements are reasonable. First of all, Xiaomi's marketing is doing better, Lei Jun has also done a lot of publicity for Xiaomi 12s ultra, but the entire entertainment industry is using Xiaomi 12s ultra, is this also Lei Jun one by one to give them, which shows that the stars who love to take pictures are recognizing the image brand and technology of Xiaomi 12s ultra. Secondly, huawei's cooperation with Leica has indeed expanded the visibility of Leica in the digital, but the cooperation between shopping malls and enterprises, you come and go, is this not a very normal thing? Why black millet for the sake of black millet? Finally, even if there is no Leica, the current sales volume is better than huawei mobile phones, which is also what everyone sees in the eyes, all thanks to Leica, where to put Xiaomi's efforts over the years?
Xiaobian believes that Li Nan's blindness to Xiaomi's technology and efforts stems from Meizu's lack of it, after all, they developed together from a small factory in the past, and now one is about to collapse and is acquired by Geely, and the other has become the main domestic brand, said
The bottom is still red-eyed. Do you think so?
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