One-stop beer new experience Immersive social new way "Craft Beer Garden" has become a new landmark of Golden Beach Beer City

China Shandong Network - Perception Of Shandong, July 22, 2017 When the beer stirring summer arrived as scheduled, in the Golden Beach Beer City in Qingdao's West Coast New Area, a 20,000-square-meter Qingdao Beer And Time Coast Craft Brewing Garden was quietly completed, brewing summer surprises with the waves on the golden coastline at 36 degrees north latitude.

This "craft beer garden" covers six fashion scenes such as 1903 Time Craft Brewing Workshop, Tsingtao Beer Time Coast Resort, Whisky Club, Tanggu Beer SPA, 1903 Bakery, Marriage and Love Base, etc., and has become the world's first, largest, most complete and most experienced immersive beer + consumer life experience MALL.

One stop to solve

Create a feast of beer consumption quality

Walking into the craft brewing garden, a strong sense of atmosphere comes to mind: industrial sculptures in the shape of fermenters, as if muttering the history of beer; The joy slide "grows" out of the beer barrel, as if to pass happiness to the distance; The delicate hops are light and jump on the Sunshine Coast...

In this world of beer, if you follow the wheat aroma to the 1903 craft brewing workshop, you will be impressed by the different styles of craft beer. Eight series of 24 products are deeply "decoded" by the doctoral team of the State Key Laboratory led by Tsingtao Beer's national brewing master, adapted to the world's top, flexible production craft brewing production line, creating a new "taste bud memory" for consumers.

Through the square transparent glass at the foot of the workshop, the craft beer production line on the negative floor can be seen in full view - this is the first craft brewing production line of Tsingtao Beer and the closest craft beer production line to the coast in the country. Consumers can watch beer production while eating, and feel the new experience of "factory drinking" that is completely different from the previous "free drink".

As the so-called good wine is accompanied by good dishes, more than 160 cultural fusion dishes are thus born for beer. Because each craft beer has different flavor characteristics, the specialties that are paired with it also change.

"American IPA is characterized by its own bitter taste but sweet fruit, so it is generally accompanied by salty and spicy dishes such as meat, seafood and pizza. Belgian double ingredients based on bitterness are best paired with sweet and fresh meals, such as grilled sausages and desserts. 1903 Craft Brewing Workshop sommelier Wei Zixian introduced.

Beer can not only be drunk, but also "eaten" into the stomach. Beer into the dish is mainly used as a cooking condiment, not only has the effect of enhancing the taste, fresh and sterilizing, but also can add malt flavor, fruit flavor, etc. to the dish, adding beer elements to the meal is often not alcohol in the end.

As China's first beer-themed resort hotel, Tsingtao Beer Time Coast Resort, which looks like a cruise ship, fully integrates green beer culture, marine culture, artistic characteristics, etc., and creates an ocean dream world for tourists through the collision of wind, waves, water and other elements.

Qingdao Beer Time Coast Resort Hotel, there is a unique Muyu Yutani Beer SPA, indoor soup house and outdoor soup pond area of 1200 square meters, the products bring together yeast bath, beer oil massage, yeast skin management, hop scalp health care, beer professional skin care products, etc., can meet different consumer needs.

Deep immersion

Innovate new ways of living and socializing

As a new type of physical business space, the Time Coast Craft Beer Garden constructs a utopia full of youthful atmosphere and dream color, and constructs people's self-perception with a deep sense of immersion - it is not only a place of consumption, beer is not just a commodity, they represent a new way of life and socialization.

Deep immersion is inseparable from the strengthening of beer elements, but also inseparable from experiential design, it is the combination of the two for consumers to create a sense of presence space, so that they can achieve the best experience of immersion.

Moving the brewery to the table, this innovation of the 1903 Time Craft Brewery instantly filled the sense of immersion. The production line is directly connected to 24 beer taps, and consumers can sit at the table and taste fresh beer freshly beaten from the fermenter, which is an extraordinary experience that makes people indulge.

In all corners of the craft beer garden, the sense of immersion is not only reflected in the visual and taste, but also reflected in the hearing, touch, smell and other aspects, and the mobilization of multiple senses allows consumers to enjoy a full range of pleasure.

There are two kinds of bubbles in Qingdao, one is the sea and the other is beer. Only 80 meters away from the coastline in a straight line, the Time Coast Craft Brewing Garden is accompanied by the sea, where you can hear the sound of the waves, smell the sea, and the feeling of beer being drunk in your hand is self-evident.

Breaking the boundaries of traditional bread and cuisine, the 1903 Bakery will pass on the centuries-old active brewer's yeast, giving each bread a soul that "breathes, has temperature and is healthier", and the charming aroma of wheat and wine becomes the best aroma to cure tired mood.

There are also picturesque resort hotels with sea views, which freeze the aesthetics of life from Tsingtao Beer. Filled with hop pillows and washes with brewer's yeast, beer elements are everywhere, highlighting a unique and novel experience.

The leisurely leisure and slow culture, as well as the beer culture with qingdao's local consumption color, are all linked to the time coast with obvious local attachment characteristics, showing the spatial orientation with social symbol significance, and may become a new benchmark for the national beer consumption model in the future.

"We offer a very rich variety of forms, that is, we hope that everyone can immerse themselves in various scenes related to beer, and provide a place to rest for the current life." Dong Fang, general manager of Tsingtao Beer (West Coast) Cultural Tourism Development Co., Ltd., said.

The two industries are integrated

Open a new era of industrial development

The national "14th Five-Year Plan" and the outline of long-term goals for 2035 put forward that we should adhere to the focus of economic development on the real economy, accelerate the construction of a manufacturing power and a quality power, and promote the deep integration of advanced manufacturing and modern service industries.

The "integration of the two industries" is the process of the development of the value chain from manufacturing-centered to service-centered. Integration is not a simple addition, only enterprises with production resources and service thinking at the same time can lead the way on this track.

On the basis of the full development of the manufacturing industry, Qingdao Beer and Time Coast Craft Beer Garden keenly captures market demand and constantly innovates formats, and finally successfully embarks on a road of integration of two industries, providing a benchmark reference for the development of the beer industry.

1903 Time Craft Brewing Workshop, whose negative layer is the production space for craft beer production and production line experience, is the first craft brewing production line of Tsingtao Beer, supplying beer products for various formats in the entire beer garden. This means that this craft beer production line should not only have a large output, but also be innovative and strong, and constantly innovate new varieties of flavors to meet market demand.

Not only that, Tsingtao Beer also relies on the "State Key Laboratory of Beer Bio-fermentation Engineering" to set up a craft brewing special class to innovate craft brewing technology, and launched a total of 24 products in eight series, including lager series, wheat series, IPA series, Shitao series, etc., to meet the diversified needs of different scenes, different groups of people and different uses, and support the demand for beer in six major formats.

With this strong foundation support, various beer-related consumption scenarios can be expanded and extended. The six major formats are flexible and innovative, attracting guests from all over the world with their unique beer immersion experience, making the craft beer garden a new landmark of Golden Beach Beer City.

Based on advanced manufacturing and supported by modern service industries, the two major industries are interdependent, so that Tsingtao Beer and Time Coast Craft Beer Garden has stronger resilience and broader prospects in terms of cost control and market space. in Ramina