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25 Years of History Take you to see the past and present lives of "Grevia"

author:FAW Toyota Kunming Lianya store

Toyota MPV development history - with many excellent products, condensing the pure gene of "MPV family"

• In 1990, the first generation of Privia went public. The unique design style and comfortable riding experience have made it widely acclaimed and regarded as the originator of Toyota MPV;

• In 1995, Granvia, which was positioned above Privia, went on the market and became the highest-level MPV in Europe and Asia Pacific

• In 1997, the first generation of SIENNA in a similar design language in Privia was officially released, becoming the most mainstream MPV in the North American market.

• In 2002, the luxury MPV ALPHARD developed on the second-generation Privia platform was launched, and the luxury and comfort were fully distinguished

【2】. Model history

1. Brand Value:

• Historical value: 24 years of history, 4 generations of change, constantly meet the escalating consumer demand

• Market performance: 2.95 million sales, annual sales of more than 100,000 units, ranking in the top five best-selling MPV in the United States

• Safety performance: Previous models have been awarded excellent ratings ("GOOD" and above) in the prestigiously stringent Highway Safety Insurance Association (IIHS) assessment, and are far ahead of their class

Overseas: The most mainstream MPV model in the North American market

Domestic: the most popular MPV model in the parallel import market;

The super "Daddy God Car" in the eyes of users

2. Historical Traceability:

1) 25 years of history, 4 generations of change, and constantly meet the escalating consumer demand

◆ The first generation of models (1997-2003) - at the beginning of the debut, it won the MPV sales championship

Model Description: Toyota officially released its first-generation model at the end of 1997 and went on sale in 1998. The first generation of models was built on Camry's platform, taking full advantage of Camry's reputation and popularity, and was enthusiastically sought after once launched.

Market performance: At the beginning of the debut, Senna has advantages in many aspects such as cost performance and reliability

Safety: In 1999, it was rated "Good" by the American Highway Safety Insurance Association (IIHS), which is known for its harshness

25 Years of History Take you to see the past and present lives of "Grevia"

◆ The second generation of models (2003-2009) - IIHS crash test, six won praise

Model Description: In 2003, the second-generation model was unveiled at the Detroit Auto Show and sold in 2004. The second-generation model was originally powered by a 3.3L displacement V6 engine code-named 3MZ-FE, and the gearbox was upgraded from 4AT to 5AT. In 2007, the entire series was equipped with a 3.5L displacement V6 engine, code-named 2GR-FE, which has stronger power performance.

Strengths: Impressive safety: In the IIHS crash test, Senna achieved good results in six crash tests, significantly ahead of Chevrolet Venture.

Word-of-mouth improvement: Stronger product strength strengthens the market position and further enhances word-of-mouth.

25 Years of History Take you to see the past and present lives of "Grevia"

◆ The third generation of models (2009-2020) - the super "Daddy God Car" in the user's mouth

Model introduction: The third generation of models is also the most familiar generation for domestic consumers. This generation of products lasted for a decade, during which it underwent several changes, in addition to the appearance and interior changes, the transmission also changed from the original 6AT to the last 8AT.

Advantage:

Space: The third-generation model still has a fairly large luggage compartment space even when the third row of seats is opened, which is very rare in the same class.

Appearance: Provide sports appearance kit, more popular with younger users

Word of mouth: This generation of models has been introduced into China through parallel import channels, and is called "Daddy God Car" by domestic household users.

25 Years of History Take you to see the past and present lives of "Grevia"

◆ 4th Generation Models (2020-present)

Model Description: The fourth-generation model is based on the TNGA-K architecture and is equipped with a 2.5-liter hybrid system that matches the E-CVT transmission. The fourth generation of the model also came in five versions, namely LE, XLE, XSE, Limited and Platinum. Starting in 2021, the full range of hybrids will be realized, and the fuel efficiency of this generation of products will almost double compared to the old V6 power version.

◆ XSE version - MPV with the shape of "the least like MPV":

Appearance: The 2021 model is an MPV designed by Toyota, and the outer shape shows the SUV style to the greatest extent, saying goodbye to the uniformity of the MPV.

25 Years of History Take you to see the past and present lives of "Grevia"

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