JD Logistics is currently one of the most famous logistics groups in China, and the customer traffic of JD Logistics mainly comes from self-operation. With the huge volume of the Jingdong e-commerce platform, Jingdong Logistics can achieve such results, which should be said to be a reasonable thing.
However, at the beginning of the construction of the Jingdong logistics project, the development was not smooth, and the domestic logistics and express industry had long been controlled by the giant SF. Jin Yicai, an employee of JD 001, entered JD Logistics in this context, and worked for 12 years. The outside world is generally curious, what did Liu Qiangdong give him? Can he work so hard?
1. Elder of Jingdong
In 2007, JD.com first proposed to build its own logistics network, and the proposal to create JD Logistics appeared on the desktop. After more than 10 years of development, Jingdong Logistics has developed into the first echelon company in the domestic logistics industry, and Liu Qiangdong bluntly said that Jingdong Logistics should benchmark the "leading big brother" SF Express.
By 2020, JD Logistics' annual revenue has reached 73.4 billion yuan, and it operates more than 1,300 logistics warehouses nationwide. A year later, JD Logistics officially landed in Hong Kong and became a logistics giant with a domestic market value second only to SF Express. At present, the market value of JD Express is HK$109.896 billion.
The idea for JD Logistics was proposed in 2007, but construction did not begin until 2009. Jingdong Group first advanced into the Wuxi area, wanting to start from here and gradually establish a nationwide express delivery network. But at that time, the domestic e-commerce industry has not yet achieved such a big development today, as a start-up company, JD.com's logistics business has no visibility at all, and even once even personnel recruitment has become a problem.
Under such circumstances, Liu Qiangdong constantly put pressure on the person in charge, and the person in charge of the Wuxi area was also quite troubled. Therefore, when Jin Yicai took the initiative to come to the company for an interview, he was warmly received by the recruiters, and went through the entry procedures all the way with a green light, and Jin Yicai also became the 001 employee of Jingdong Logistics.
So, how did this special company "elder" do during his tenure?
Second, use sweat in return
According to Jin Yicai's later recollection, when he entered the company, it was when JD.com's logistics business was just starting out. Although he is only a courier, he has to wear multiple jobs and the work pressure is very large.
First of all, Jin Yicai's job was to send express delivery, but at that time, he did not have much express delivery business. Therefore, more often, it is necessary to help the company publicize part-time, and enhance the company's popularity by distributing leaflets and actively recommending.
Secondly, the company's personnel recruitment is very difficult, after becoming the 001 employee, Jin Yicai even part-time to do the company's "personnel", as long as in the business activities to meet people who want to find a job, Jin Yicai will enthusiastically introduce their own company for them, and take the initiative to invite them to the personnel department to interview.
Jin Yicai's efforts, the company's management is in the eyes, so when Jin Yicai because of a job by the customer to resign, the management carried out a full effort to retain. And after this news was learned by Liu Qiangdong, Liu Qiangdong personally came forward to retain Jin Yicai and promised to give him a house as long as he continued to work in the company for 5 years.
Faced with such a huge temptation, Jin Yicai chose to stay, which was 12 years, during which he never proposed the idea of leaving.
So, has the house promised by Liu Qiangdong been fulfilled?
Third, China's good boss
The answer is obviously beyond doubt, as the head of JD.com, if the promise to its employees cannot be fulfilled, will not make people laugh out of their teeth? The reason why Liu Qiangdong attaches so much importance to Jin Yicai is because he is the most special "elder" of the company, although he is not a member of the management, but the identity of employee 001 has a strong symbolic significance for Jingdong Logistics!
In addition, Liu Qiangdong is also recognized as China's "good boss", and there is nothing to say about the welfare of employees. Take Jin Yicai, for example, Jin Yicai once revealed to the media that his monthly salary is about 8300, while the annual net income is close to 200,000, including various performances, bonuses and dividends. Perhaps in Liu Qiangdong's view, only the human heart is the most core and precious asset of the enterprise.
From the salary level of Jingdong couriers, we can see Liu Qiangdong's humanistic feelings. Among the 3 million couriers in the mainland, more than 50% have a monthly income of less than 5,000 yuan, and only 1.3% of those with a monthly salary of more than 10,000 yuan. According to the data of Jingdong Logistics's 2020 prospectus, the average monthly salary of Jingdong Logistics's 240,000 front-line staff was 8300 yuan, which was much higher than the same industry level, which may also be the fundamental reason why Jin Yicai wants to stay in Jingdong.
summary
As the Courier No. 001, Jin Yicai is the most special "elder" of JD Logistics, working hard for 12 years in exchange for Liu Qiangdong's promise to give away the house. For Jin Yicai, this reward was bought with sweat and loyalty, and he deserved it.
What do you think about that?