As the pride of the liquor industry, Moutai has never lacked publicity highlights.
For example, the girl's step is for the "core technology", but also the name: the ballet between the songs.
Many people clearly dislike "sauerkraut in the pit", but they do not dislike "girl stepping on the song".
Because in everyone's impression, the girl is pure, like water.
Just like a tea brand that advertised picking new tea with the lips of a girl.
In March, when the tea leaves return to green, a group of young girls with vermilion lips and teeth pick new tea in the form of mouth-to-mouth tender buds.
Although this is a gimmick, many people are not disgusted.
Not only is it not disgusted, but it is even eager to flock to it.
The same is true for teenage girls stepping on the song.
It's a gimmick, it's a highlight.
01
As ordinary people, we are not against propaganda, nor against artistic exaggeration.
However, if you reverse right and wrong, empty mouth and white teeth, and disturb the audiovisual, it is not good.
For example, the source of the sauce that Moutai has always claimed: Han wolf sauce wine.
Turning over the promotional materials of Moutai, it is not difficult to find a word: goji sauce wine.
In their words, this is the origin of Moutai and is clearly recorded in the history books: When Emperor Wu of the Han Dynasty, Fanyang ordered Tang Meng to go on an envoy to South Vietnam, and during the banquet, he tasted a sweet and delicious "goji sauce wine", asked where it came from, and answered Yelang.
After Tang Meng returned to Chang'an, he offered this wolf sauce wine to Emperor Wu of Han, who praised it and made it a tribute after drinking it, and after two thousand years, this wolf sauce wine became Maotai.
However, is goji sauce wine really Today's Maotai?
The answer, of course, is no, you have to be serious, you are really naïve.
Between the two, there is not even a half-cent relationship.
Moutai said that the story of goji sauce wine was recorded in the "History of South Vietnamese Biography", and the next moment it was recorded in the "History of Southwest Yilie", and even he could not figure out where it came from.
So, let's open the history and see what's going on.
"History of Nanyue Chronicles": Tuo Sun Hu was the king of Nanyue. At this time, the Minyue king YingXing attacked the Border Of South Vietnam, and Hu made a letter to the people: "Both Yue are vassals, and they do not have to attack each other with their own troops." Now that the Fujian Yuexing army invaded the subjects, the subjects did not dare to raise the army, but the Son of Heaven commanded them. "Therefore, the Son of Heaven, Moren Yue, kept his duty, and sent two generals to seek revenge on Minyue in order to rejuvenate the division. The soldiers did not cross the ridge, and the brother of the King of Minyue killed Yin Shan to surrender, so he called off the army. The Son of Heaven sent Zhuang Zhi to the King of Nanyue, and Hu Dun first said: "The Son of Heaven is for the sake of his subjects, and there is no way to repay virtue in death!" "Send the prince and baby together to the guards."
The meaning of this passage is to say:
After the death of Zhao Tuo, the king of Nanyue, his grandson Zhao Hu (i.e. Zhao Xiao) succeeded to the throne, at this time the king of Minyue raised an army to attack the border of South Vietnam, Zhao Hu asked Emperor Wu of Han for help, Emperor Wu sent two generals to attack Minyue, and Yu Shan, the younger brother of King Minyue, felt that he could not provoke the central government, so he killed Ying and surrendered. Then Emperor Wu of Han sent Zhuang Shu (should be Yan Aid) to tell the King of Nanyue that the King of Nanyue was so grateful that he threw himself to the ground, so he sent his son Zhao Baoqi into the palace to serve as a bodyguard for Emperor Wu of Han.
According to historical records, after the surrender of Minyue, the two generals first sent Fanyang to order Tang Meng to inform South Vietnam, and later the emperor sent Yan Zhi to go again, omitting Tang Meng here, not to mention the "wolf sauce" matter.
"History of Southwest Yilie": In the sixth year of Jianyuan, King Daxing attacked Dongyue, and Dongyue killed Wang Yin in retribution. Fanyang ordered Tang Mengfeng to point out South Vietnam. South Vietnamese eat Mengshu goji sauce, mengwen from the place, said "the northwest of the Road Muke, Muke River wide number of miles, out of Panyu City." Meng returned to Chang'an and asked the Shu Jia people, who said: "Shu out of the wolf sauce alone, more than steal out of the city night lang." Night Lang, Linmu Ke River, Jiang Guang more than a hundred steps, enough to sail. South Vietnamese were subordinate to Yelang with property and goods, and to the west to the same division, but they could not be subordinated. ”
This is the original story of the "goji sauce" that Moutai boasted.
02
So here's the problem.
First: is goji sauce wine?
Second: Where does the goji sauce come from?
First look at the first question, as we all know, Chinese characters are very exquisite, eating and drinking, drinking and eating, are clearly distinguished.
Sima Qian is also very exquisite, do not believe please see:
The "History of Qin Benji" has the saying that "eating good horse meat and not drinking alcohol", and the "History of Filial Piety" has the saying of "taking women to marry women to worship drinking and eating meat".
It can be seen from here that the two concepts of food and drink are completely different, and Sima Qian can still be clearly distinguished.
For example, the "Shi Ji Xiang Yu Benji" has "Drinking High Society", the "Shi Ji Lü Empress Ben Ji" has "Xiao Hui and Qi Wang Yan before drinking the Empress Dowager", and the "Shi Ji Le Shu" has "drink all day and must not be drunk".
For wine, Sima Qian has always used "drink", but the word "food" is used in the previous article, which obviously means that "wolf sauce" is a solid or semi-solid, definitely not a liquid.
Modern historian Ren Naiqiang once speculated in the article "Shu Wolf Sauce Into Panyu Examination" that wolf sauce is a drink, but he never said that it was wine.
The second problem: Moutai is produced in Renhuai, Guizhou, that is, the Yelang kingdom of the Han Dynasty, and the previous text clearly states that "Shu out of the wolf sauce, more holding the stealing out of the city Night Lang", it can be seen that Shu and Ye Lang are not a place at all.
In modern parlance, this thing was smuggled from the Shu kingdom, transferred by Yelang, and sold to the South Vietnamese country.
Moreover, a "single" word also once again illustrates the uniqueness of "goji sauce", which has nothing to do with Night Lang.
Solving these two problems, and then analyzing the connection between Emperor Wudi of Han and goji sauce, Moutai said that Emperor Wudi of Han drank very much, so he asked Tang Meng to go to Yelang to find wine. And once again, unashamedly saying that it is recorded in the "Chronicle of History", then we continue to look down:
"History of the Southwest Yi Lie": Meng Nai shangshu said: "The king of Nanyue, Huang Wu Zuo, the land of the east and west of ten thousand miles, named foreign ministers, Shi Yi zhou lord also." Nowadays, in Changsha and Yuzhang, there are many waterways and it is difficult to walk. Eavesdropping on all the elite soldiers of the Night Lang, you can get more than 100,000, and the pontoon boat MuKeJiang is unexpected, and this system is more than one strange. Sincerely to the Han Zhi Qi, the Bashu Rao, the Night Lang Dao, for the placement of officials, easy to be. "Shang XuZhi. Nai Bai Meng, as Lieutenant General Lang, imprisoned a thousand people, eating more than ten thousand people, from Bashu, and saw Yelang Hou Duotong. Blessed with grace, in the name of Weide, he is about to set up an official and make his son an order.
The truth is out, the truth is also very cruel, Emperor Wudi of Han has always wanted to destroy South Vietnam, but there are five ridges to block, it is not easy to march.
Tang Meng learned from the "wolf sauce" that it was possible to take a boat from Yelang to Panyu, the capital of South Vietnam, which is today's Guangzhou, which reported to the emperor, "Shang xuzhi", so there was an envoy to Yelangzhi, but it was to borrow troops by way, not to find wine.
What kind of character was Emperor Wudi of Han? How is it possible to go to great lengths and toil and lose money in order to drink a little wine?
Moutai made up such jokes to bully those of us who do not read history, which just shows that they themselves do not understand history.
According to them, zhang Qian went out to the Western Regions, wouldn't he be looking for tomatoes and carrots?
In order to support his own views, Moutai has also quoted many scriptures to make it the same as the real thing, in fact, this history of "wolf sauce" is also recorded in the "Hanshu , Southwest Yi Liangyue Joseon Biography" and "Huayang Guozhi Nanzhong Zhi", but they are basically the same as the above.
Of course, Moutai had to take the goji sauce for himself, nor was it completely without evidence, and Chen Xijin, who was the same as Chen Xijin, wrote a poem during the Qing Dynasty:
The special things moved to people's arms, and the miasma on the lychee beach opened.
The Han family wolfberry sauce knows what it is, and earns the Tang Meng's turtle department.
Perhaps it is this poem that makes Moutai convinced that goji sauce is his ancestor. But people with a little bit of ancient knowledge can see that this is just writing about the "wolf sauce" incident, what is the matter with your Moutai?
If you are a sauce wine yourself, it must be goji sauce? You know, bean paste and soy sauce are really not a kind of sauce, you have to make it together, in the end, you can only laugh and be generous.
03
In addition, for the gold medal of the Panama International Exposition that was blown into the sky by Moutai, it is also necessary to popularize it here:
In February 1915, in order to celebrate the opening of the Panama Canal, a very grand celebration was held in San Francisco, USA, called "1915 Panama- Pacific International Exposition".
A total of 20,344 medals and 25,527 certificates were awarded at the expo. There are 1218 medals for Chinese exhibits, including 62 medals, 54 medals of honor and 250 gold medals, which are the crown of awards in various countries.
At that time, the Panama International Exposition had 6 awards, of which (a) medal, (b) medal of honor and (c) gold medal were the first prize, (D) silver medal was the second prize, (e) bronze medal was the third prize, and (own) encouragement award was only given to the certificate and no medal was issued.
The medals of the current organizing committee were a bit messy, there were gold medallions, silver medallions, and bronze medallions.
However, gold is not made of gold, and silver is not made of silver, in fact, it is made of copper.
Copper, brass, bronze and so on.
Moutai ranks at the bottom of the D class, is a second-class silver award, and is said to have been gilded at its own expense.
"After the exhibitors receive the gold medal or silver medal, some people ask for gold or silver plating, or even ask for the use of pure gold to make gold medals, the organizing committee will provide this service, but the corresponding fee will be charged" (Expo Medal Collection and Appreciation, Tong Bingxue p14)
Before it, there were also grand medals (the highest medals): Hengshui Lao Baigan, Baofeng Wine, Fenjiu; Medal of Honor: Senju Wine; Gold medals: Lanling Wine, Zhangyu Wine, Huijishan Yellow Wine, etc.
As for Moutai's propaganda that "Westerners look down on the sick man of East Asia," "get angry and throw wine," and "get the gold medal full of aromas," it is even more nonsense.
This exhibition, the organizers to China's venue area of nearly 1900 square meters, China including porcelain, tea and other exhibits, won more than 1200 medals, how can you be worse than that "fell out of the gold medal"?
Of course, it is a good thing to win awards in the world and win glory for the country.
But then again, all medals pay attention to gold content, gold is gold, silver is silver, you have to gild the silver, it looks good, but the weight is not so after all.
04
Writing these is not about what Moutai wants.
Instead, I feel that no matter what kind of propaganda, it should be more or less true.
If the propaganda is excessive, it will be laughed at generously.
Meng Yu had seen people who claimed to be his employees and publicly wrote against this kind of false propaganda.
Opposition is not to smear, but to hope for better.
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