Wang Lihong When you endorse for Wahahaha, until now the endorsement fee of 50w has never risen in price, until a woman surnamed Zong became the president, she directly said: "Wang Lihong is old, not loved by the audience, should be changed to another person far away." "I don't like him, I already have someone in my heart who is far away."
Wang Lihong, everyone is very familiar with it, but Wang Lihong rarely appears in front of the screen, but his status in the entertainment industry cannot be underestimated, all thanks to Wang Lihong's musical talent.
I believe that many people will think of his spokesperson Wang Lihong when they hear Wahaha. Over time, this advertisement was impressive. Because Wang Lihong has been popular for many years, he is a high-quality singer in the music world, and his endorsement of Wahaha is even longer.
Wang Lihong began to endorse Wahaha in 1998 until December 2019, which has been in between for 20 years. 2017年，他还收到了创始人宗庆后的“荣誉员工”晶钻代言奖杯。
Wahaha, whose founder Zong Qinghou, is like Bole for Wang Lihong, because Wahaha was Wang Lihong's first mainland advertising endorsement, and Wang Lihong was still a young singer at that time.
In 1995, Wang Lihong released his debut album "Rival Beethoven" and became popular, but Wang Lihong, who became a singer with an imaginary mentality, fell in love with music.
In the following time, Wang Lihong devoted himself to music creation. His efforts are not understood by outsiders, but fortunately, he firmly believes that one day his efforts will be rewarded.
Unexpectedly, Wahaha did not play cards according to common sense to pick Wang Lihong, who was working hard, and took a considerable risk to shoot the first advertisement in his life for him.
Subsequently, the advertisement appeared frequently on television, newspapers and roadside billboards. The Wahaha mineral water printed with Wang Lihong's head has covered the shelves of all parts of the country and even countless townships.
Moreover, Wang Lihong also wrote a song specifically for Wahaha.
A song "Love you equals love yourself" Love you equals love yourself, Wahaha mineral water! Not only let Lihong red all over the country, but also make Wahaha pure water a household name.
So when Wang Lihong became popular, he has always been grateful to Wahaha. Although his value has risen, he is grateful for this opportunity, and the cost of speech has not risen for so many years, and this partnership has lasted for more than 20 years.
I always felt that the relationship between Wahaha and Wang Lihong would continue to be maintained, but I didn't expect Wahaha to change the spokesperson.
This is one of the "revitalization reforms" after Zong Fuli, the daughter of Wahaha founder Zong Qinghou, took office.
Subsequently, Wahaha's successor Zong Fuli said in a variety show: "I don't like Wang Lihong, nor do I like Wahaha's current packaging. ”
In fact, when Wang Lihong was first selected as a spokesperson, there were rumors that Zong Fuli liked Wang Lihong very much, and Wahaha's boss also wanted to match the two. It's just that Wang Lihong doesn't like Zong Fuli.
However, she stressed that she did not like Wang Lihong, and clarified the speculation of previous netizens: it was because she liked it that she did not change.
She even bluntly said that people have aesthetic fatigue, one generation looks at another, and from old to new, change is the direction and goal of her reform!
As soon as the conclusion came out, it was immediately criticized by netizens. Many netizens, as a big brand, can not be left without taste and so on.
Originally, the cooperation between Wang Lihong and Wahaha was a mutually beneficial and win-win thing, and their cooperative relationship could not only establish a good corporate image in the outside world, but also have feelings for such a long time.
Now the contract with Wang Lihong is terminated only because of age, giving the impression that Wahaha is not benevolent.
On the other hand, Wang Lihong thanked Wahaha for never adding an endorsement fee in 20 years. It was about to become a good story, but it was destroyed by Zong Fuli, which made people sigh.
Although Wahaha and Wang Lihong have terminated their contracts, at Wang Lihong's concert, some fans photographed Wang Lihong still drinking Wahaha pure water.
At the scene, some media asked Wang Lihong and Wahaha why they terminated their contracts, and why they drank Wahaha's water at the concert.
Wang Lihong responded: "Wahaha grew up with me and will continue to support me in the future." ”
I have to say that Wang Lihong is indeed an excellent spokesman. Even if he cancels his contract, he still likes the Wahaha brand that he endorses.
Perhaps in Zong Fuli's view, if Wahaha wants to "reborn", she must use a knife in personnel management to kill a way to survive.
In terms of products, it is necessary to become younger and closer to young people, and find more consumption opportunities in the consumption habits of young people.
So in the next step, Wahaha officially announced that actor Xu Guanghan became the spokesperson for Wahaha pure water and soda aquatic products.
The launch of the new spokesperson is part of Wahaha's rejuvenation and aims to be closer to younger consumers. I don't know if fans will buy it.