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This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

author:Beijing Xinqi Jiarui Jietu

Ninety-nine yang day, the festival of times to think of relatives. Most of the traditional Chinese festivals are inextricably linked to the "family culture", and the Chongyang Festival is no exception, "nine" is a yang number in the "I Ching", and the two yang numbers of "nine nine" are heavy, so it is called "Chongyang". The ancients believed that the Nine-Nine Sun was an auspicious day, with customs such as ascending to pray for blessings, visiting chrysanthemums in autumn, drinking and praying for life, and worshipping ancestors to show filial piety.

"Family culture" has an irreplaceable position in the hearts of Chinese, penetrating into all aspects of Chinese life, and at the moment when the big family is gradually becoming the mainstream, family self-driving travel has become more and more necessary. As a representative of China's cutting-edge SUV brand, Jietu Automobile has always closely combined "home culture" with travel experience on the road of building "Travel +", and created a better journey for users in the name of "home".

This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

Integrate the concept of "family culture" and redefine family travel

Jietu Automobile seems to have a natural sensitivity to market trends, the gene of "travel +" also determines that Jietu Automobile is inseparable from "family culture", at the beginning of its establishment, it captured the trend of family population expansion and normalization of travel travel, adhering to the strategic original intention of "travel +", creating a unique and cultural heritage of the "Huicheng Leader" design concept, its products have flexible space, high value, good quality, and the configuration designed for travel travel is favored by consumers. The impressive result of accumulating 400,000 sales in three years is also due to this.

This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

Over the past three years, Jetway Automobile has continuously integrated "home culture" and travel elements into brand layout and product design with practice, taking users as the origin, paying tribute to "family culture" with health, intelligence and other products, and building a unique "travel +" travel ecology. The newly listed Jietu X90 PLUS is the proper spokesperson for "family culture".

This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

The design concept of the front grille high door large household means that the cause is prosperous and developed, the octagonal grille means the eight parties to the wealth, the matrix LED headlights, LED daytime running lights originate from the zhang lantern color, step by step, to the Huipai building horse head wall as the design inspiration of the streamer rear tail light, contains a horse first, horse to the connotation of success, behind the beautiful meaning is the combination of cultural resonance and aesthetic needs, just look at the shape is enough to make the Jietu X90 PLUS stunning you.

This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

Jetway's models meet the needs of families. Among them, the large space is the most intuitive expression of "family culture", the body size of the cross-level and the three seat layouts of 5/6/7 can meet the loading needs to the greatest extent when the whole family travels, and the specialties loved by the elderly and the toys that the children like can be installed. 36 dB quiet cockpit, tired can also get a good rest. Two or three rows of seats can be reclined and can be changed into a large bed in seconds, imagine lying in the car at night, through the panoramic skylight to see the starry sky is what it is like? The most intimate is also the comfortable ride brought by the ergonomic seat, ample head and leg space, multi-angle adjustment, etc., especially suitable for traveling with the elderly and children.

This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

Around the whole family travel, all-round construction of "travel +" travel ecology

In the past three years, Jietu Automobile has always focused on user needs and continuously improved the "Travel +" travel ecosystem. Work with Huawei, Bosch, Tencent, Qualcomm, Baidu, etc. to create a smart cockpit to give large families more comfort and peace of mind; with Germany Rheinland, China Automobile Research Institute, etc. to create a global standard for health vehicles, the interior selection of 118 kinds of environmentally friendly materials, the vehicle odor < 3.5 level, equipped with PM2.5 + negative ion health fresh air system, all standard CN95 air filters, all-round protection of family health travel.

This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

Based on the user's recognition of the product, Jietu Automobile extends the home element to multiple levels of ecological construction. It has cooperated with many brands such as Fantawild, Tuju, Ctrip, Qunar and so that families can enjoy more travel rights. The six major IPs, including the Fan Culture Festival and "Peer · Damei China", are also very "travel +" characteristics, establishing a big family of Jietu cars, users and Jietu play together, achieve each other' achievements, and create a better life together.

This Chongyang Festival, take your family and drive a shortcut car to ascend to the heights and enjoy the autumn

At the same time, Jietu Automobile also continues to innovate marketing and service models, creating an ecological brand of "Jietu Peers", building a full-life cycle online service system for every user at any time, anywhere and at will, and escorting the journey with family-like care.

It can be said that Jietu Automobile has successfully integrated the "family culture" into the "travel +" strategy, and vividly demonstrated in terms of product creation and ecological construction, focusing on "home and journey", creating a new model of strength products + ecological travel, so that families can share the fun of the journey, and also make the journey a reunion time with their families

Active time

May 23, 2022 至 June 23, 2022