In 2021, the most commercially successful domestic game is "Ghost Valley Eight Wilds".
In March last year, "Ghost Valley Eight Wilds" was launched on the Steam platform, and in the first month of its release, it sold more than 1.8 million units, with the highest number of online users reaching 183,000.
The small cost visible to the naked eye, which has won millions of sales and rave reviews, can be described as fame and fortune.
This game was once called "domestic light" by domestic players.
As we all know, Tencent sold an offline version of Ghost Valley Eight Wilds on its online game accelerator last year, with a price as low as 2.8 yuan, which is not a small matter.
Many players even spontaneously stood for the production team, making the game a hot spot again.
However, just one year later, this domestic light game has been deeply involved in the storm of public opinion, and word of mouth has ushered in a "bipolar reversal".
Recently, "Ghost Valley Eight Wilds" was badly evaluated on the Steam platform, and I don't know if you have heard of it.
According to the Steam platform, of the more than 20,000 reviews in the past 30 days, the praise rate of "Ghost Valley Eight Wilds" accounted for only 4%, and the overall reputation of the game was reduced to 68%.
Guo went to the Steam store to look at it, and found that it was all some players who had been in the same hundred hours to give the "Ghost Valley Eight Wilds" a bad review, it seems that this time really angered the players.
What's going on here?
Things start on April 18, when Ghost Valley Eight Wilds ushered in a major update, launching the long-awaited Workshop and Mod Editor.
The Workshop is Steam's "big killer", and players can use the Mod Editor to modify some of the game's data settings.
For example, the character's costumes, appearance, voices, weapons, tools, maps, etc., and even write new mission plots.
Users can download content and tools created by other players, or they can publish the content themselves.
Since the gameplay of "Ghost Valley Eight Wilds" is actually not rich, adding Mod can expand the game content and derive a lot of new gameplay and plots.
Now that the official has made good on the promise, it looks like everything is moving in a good direction.
But the problem lies precisely here, the official played a word game with the players.
The official "Workshop" is not associated with Steam's Workshop, but requires players to jump to a third-party platform.
The official "hanging sheep's head to sell dog meat" is very chicken thief to name this third-party platform "Creative Workshop".
If you want to publish a Mod, you need to use your mobile phone to register on a third-party platform, and the Mod will be listed after it is approved, of course, others who want to get off your Mod also have to register first.
What's even more outrageous is that the agreement stipulates that if the mod uploaded by the player is not compliant, the official has the right to modify it. And if the Mod causes official or any third-party damages, the Mod producer is also responsible.
If it's on Steam Workshop, players only need to click to install.
Players can use it directly in the game, and creators can also get a certain share by selling Mod.
Uploading your own Mod on this third-party platform is not only risky, troublesome to review, but also does not get any benefits.
In other words, players are "being played like monkeys."
The official statement given on April 21 was that "Steam's workshop model has problems, and the model of not reviewing or first reviewing may be used by people with hearts."
Producer Zhang San then personally apologized, once again emphasizing the reason, and claimed that he did not have "just bad money", while turning off the function of jumping to a third party.
However, players did not buy the official rhetoric and rushed into Steam to give the game a crazy bad review.
As mentioned earlier, this game has received more than 20,000 bad reviews in 30 days, which shows how angry players are.
Dramatically, due to the large number of bad reviews received in the short term, "Ghost Valley Eight Wilds" unexpectedly shook the position of "Three Kingdoms Killing" at the top of the bad review list.
In order to make "Ghost Valley Eight Wilds" sit firmly at the top of the bad review list, players played the "riot operation" and came to the Steam store to give "Three Kingdoms Kill" a good review.
Seeing this scene, the players of "Three Kingdoms Killing" were not calm, and also launched a "counterattack" and ran to the side of "Ghost Valley Eight Wilds" to brush the praise.
This scene became a spectacle in the history of Steam.
I still remember that at that time, "Ghost Valley Eight Wilds" was just an unknown domestic independent game.
Or because of the help of players all the way, for many large companies to infringe on the Ghost Valley Studio, there is today's "Ghost Valley Eight Wilds".
Nowadays, the ugly duckling has become a white swan, and the eating phase has gradually become ugly. Guo students can only sigh that domestic games still have a long way to go!
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