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The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

On April 20, the new BMW 7 Series held its global debut in Beijing and showed the world for the first time the pure electric BMW i7. As the flagship of the BMW brand, the new BMW 7 Series brings a new meaning to modern luxury with imagination, making it the ideal vehicle for forward-thinking, personalization and emotional expression.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

With the blessing of bmw i7, the fifth pure electric product brought to China and the flagship bmw i7 of the BMW Group's pure electric product lineup, the new BMW 7 Series combines BMW's proud driving pleasure, subversive design language, outstanding respect for luxury and emotional digital technology, leading technological innovation and sustainable future luxury travel.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing
The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

Mr. Gao Le, President and CEO of the BMW Group Greater China, said: "The new BMW 7 Series was developed in Germany and the design was inspired by China. China is not only the world's largest market for the 7 Series, but also a leader in future automotive design trends. We believe that today's China's movements will lead the world's direction tomorrow. ”

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

In terms of vehicle dimensions, the new BMW 7 Series is 5391 mm long, 1950 mm wide and 1548 mm high, reinforcing the atmosphere of grandeur and solemn elegance. The extra-long wheelbase of 3215 mm also forms the basis for a wide and comfortable space.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

In terms of body appearance design, the front face of the new 7 Series is full of visual impact, the front lights are designed by BMW large luxury car split headlights, and the BMW crystal daytime running lights located in the upper part are dazzling. Combined with the larger BMW ring-shaped shiny grille, it creates a majestic and solemn momentum. As customers approach the car, the BMW Ring Flare Grille, BMW Crystal Daytime Running Lights and Ink Rhythm Welcome Blanket are lit up in turn, as well as the light and shadow elements in the car, to create a wonderful sense of ceremony for each journey with a well-conceived respectful welcome interaction.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

From the side, the front of the new BMW 7 Series is uplifted and extremely aggressive. The sleek body contour line extends from the high and plump front to the dynamic and eye-catching tail, outlining a body posture that combines sportiness and atmospheric elegance. The classic Horned Chrome trim was moved to the C-pillar and a matrix geometric dark pattern was added to the rear windows to make the interior more spacious and bright, while also ensuring the privacy needs of rear passengers.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

On the pure electric BMW i7, its front and rear logos are decorated with the classic blue elements of the BMW i brand; in addition, customers can also choose blue elements on the lower side of the air intake, side skirt and tail deflector to highlight the identity of new energy models. The fully enclosed double kidney grille optimizes aerodynamics and is another example of its sustainable philosophy.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

The rear of the vehicle has also been completely interpreted, with rich layers, sharp contours and more three-dimensional shapes. The 3D stereoscopic suspended LED taillights are slim and simple, and extend to the side of the car, widening the visual effect. The two sides of the taillights are also decorated with matrix geometric dark patterns, interpreting the connotation of simplicity and simplicity, and becoming more exquisite and elegant. In order to show the positioning of its luxury flagship model, the new 7 series also supports personalized customization of two-color paint selection, and elevates exclusive luxury to a new dimension.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

The new BMW 7 Series opens up a new realm of modern luxury with its exquisite light and shadow design, exquisite material selection and "Shy Tech" invisible technology to create an unprecedented sense of comfort and a luxurious atmosphere that breaks through imagination. Opening the doors, the most striking thing is the BMW surrounded interactive light band that runs through the entire front dashboard and doors, which, together with the integrated suspended curved screen, brings an unparalleled visual and tactile feeling. Following the principle of "Shy Tech" stealth technology, the number of physical buttons in the whole vehicle has been greatly reduced. The integrated floating curved screen combines a 12.3-inch dashboard with a 14.9-inch touch-sensitive center display, bringing a rich multi-sensory experience and convenient human-computer interaction to create the most natural and warm luxury travel experience.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

The new BMW 7 Series takes the lead in equipping the newly upgraded car machine system, which greatly improves the data computing power and image processing capabilities, bringing users more exquisite and brilliant visual enjoyment, more natural and smooth human-computer interaction, and a deeply assisted immersive intelligent digital atmosphere in the car.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

THE BMW WRAP-AROUND INTERACTIVE LIGHT STRIP COMBINES AMBIENT LIGHTS, DYNAMIC AESTHETIC ART AND FUNCTIONAL BUTTONS TO MAKE THE COCKET MODERN LUXURY AND FUTURISTIC. The hidden air conditioner outlet on the dashboard blends into it and disappears. In addition, the newly designed panoramic orbit canopy creates a more spacious, modern and comfortable interior space. Users can also choose different theme modes according to their personal preferences, and control the color of the LED light on the sky screen, so that the car is always full of light and shine.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

For the first time, the new car offers a Merino leather/cashmere combination interior design. Soft and delicate, natural cashmere materials, together with sparkling crystal-textured interior components, perforated wood accents, and metallic speaker covers, create an elegant, warm and blissful cockpit atmosphere. The First Class seats have been completely upgraded with back adjustments up to 42.5 degrees and integrated leg rests to create a comfortable experience for rear passengers. At the same time, the new car can also choose BMW personalized Merino extended leather, pleasing to the eye and delicate and comfortable to the touch.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

In addition, the new car is equipped with advanced four-zone automatic air conditioning as standard, equipped with a nano-scale air purification system, giving customers a silent care. The comfort heating package using infrared heating technology also adheres to the people-oriented design concept, bringing a more comfortable and comfortable luxury experience and enjoyment. The Bowers & Wilkins 4D Diamond Surround Sound System, with up to 36 speakers cleverly distributed in the cockpit and powering up to 1965 watts, expands the sensory experience of the occupants from multiple dimensions and experiences immersive and immersive listening.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

It is worth mentioning that the BMW i7's battery and vehicle production are all made of green electricity, and the application of high-quality recycled materials further reduces carbon emissions. The BMW i7 offers customers a stylish Merino leather/cashmere combination interior. The new car also uses high-standard recycled aluminum in a targeted manner, significantly reducing carbon emissions in the supply chain. The launch of such a pure electric large luxury car once again confirms the BMW Group's development concept of "no sustainability and no luxury", and is also a vivid presentation of the BMW Group's sustainable strategy.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

In terms of high technology, the new car is equipped with the new BMW iDrive and BMW operating system 8.0, and the newly upgraded BMW intelligent personal assistant is also debuting. The new "double eyes" design makes the visual image of the intelligent personal assistant more anthropomorphic and flexible. The golden halo around the breathing ball brings a unique luxurious feeling, inspired by BMW's classic angel eye headlights to bring 6 emotional visual designs to the new launch, and this intelligent personal assistant also supports front and rear wake-ups, and adds up to 20 new functions, including opening and closing doors, activating designated seat massages, etc.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

In terms of the overall atmosphere of the car, the new 7 Series is equipped with a total of 7 different theme modes, bmw will be rich in emotions into the amazing innovation, making the new car a stage for true self-expression. Among them, the "digital art model" is jointly created by the BMW Group and Ms. Cao Fei, an internationally renowned multimedia artist and designer of the 18th BMW art car, and the newly carved and exquisite interface is perfectly presented in an artistic form, and vividly interprets the infectious aesthetic design through the visual effects of intricate light and shadow and light and shade transformation.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

The rear is innovatively equipped with a BMW suspension giant screen, setting a new benchmark for in-car entertainment systems in the luxury segment. It's a 31-inch ultra-wide panoramic display with resolutions up to 8K that's cleverly integrated into the top of the car and supports 32:9 mode playback of entertainment content. The back-row entertainment system ecosystem not only introduces the domestic head streaming media application - iQiyi, but also introduces the Huawei application market to closely follow the diversified needs of users. Not only that, but rear passengers can also switch "cinema mode" with one button through the 5.5-inch armrest touch screen on the door panel. In "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted, complemented by the Bowers & Wilkins 4D Diamond Surround Sound System, creating an exclusive mobile private cinema for the rear.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

In terms of power, the new BMW 7 Series is the first BMW large luxury sedan to offer multiple drive forms, including all-electric, plug-in hybrid and advanced fuel engine drive systems to meet the diverse choices of customers. As a core member of the family, the innovative BMW i7 is BMW's world's first pure electric luxury flagship sedan, leading the BMW Group's electrification product offensive.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

As the most powerful model in the 7 Series, the innovative BMW i7 is equipped with the fifth-generation BMW eDrive system, which will have a cruising range of more than 600 kilometers and bring more pure electric driving pleasure. The new BMW 7 Series is equipped with a 48V light mix system, which not only significantly improves fuel economy, but also further optimizes power output. In addition, the new BMW 7 Series offers L2 level advanced driver assistance features and technically the possibility of L3 autonomous driving, bringing customers a peer-to-peer driving experience.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

After the release of bmw i7, the leader of bmw group electrification acceleration, it is expected that in 2022, the BMW group will mass production and trial production of 15 pure electric vehicle models, covering about 90% of the luxury car segment. With the recent domestic and BMW i7 debuts in China, BMW will provide five pure electric models for Chinese customers. By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide.

The new BMW 7 Series, i7 world premiere, Chinese design inspired By German manufacturing

Since its inception, the BMW 7 Series has lasted 45 years of development and has sold more than 2 million units worldwide. Today, China has become the most important market in the world for the BMW 7 Series, with nearly half of the BMW 7 Series' sales coming from China, becoming the core cornerstone of the Group's sustainable development. This time, the new lineup of large luxury cars is the embodiment of the BMW Group's full commitment to customers, society and the environment by leveraging its own strengths. These exciting products prove that the BMW Group is firmly innovating and paying real attention to customer needs, integrating successful development and firm transformation into one, making China home and resonating with China at the same frequency to create a better life.

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