Speaking of medium and large cars, which is what we often call C-class cars, it is easy for everyone to think of bmw, Audi and Mercedes-Benz's 5 Series, A6L and E-class, which is also the "56E" market performance is too strong, naturally it is the first model that everyone thinks of. Of course, there are also Volvo S90, Hongqi H9, Ford Taurus, Volkswagen Huion, Jaguar XFL and Cadillac CT6 and other models, but there is no "56E" market performance eye-catching.
As a reshuffle in the medium and large car segment, the BYD Han family, including Han EV and Han DM, has changed the pattern of the original market segment to a large extent. With the participation of new members of the BYD Han family, Han DM-i and Han DM-p in the market competition, the advantage of "56E" in the market segment may be further weakened, after all, in the past year, competitors in the market segment have felt the pressure brought by BYD Han.
According to the sales of individual models released by the Association of Passenger Vehicles, from January to March 2022, the cumulative sales of the BMW 5 Series were 47,485 units, an increase of 5.3% year-on-year, of which 12,041 units were sold in March. Cumulative sales of the Mercedes-Benz E-Class were 43,195 units, up 1.9% year-on-year, with 12,797 units sold in March. Cumulative sales of the Audi A6L were 30,673 units, down 33.7% year-on-year, with 9,453 units sold in March. From the above sales, it is not difficult to see that the impact of chip shortage on Audi A6L is still not small.
As the flagship model of BYD's sedan, the cumulative sales volume of the BYD Han series in 2021 was about 120,000 units, and the cumulative sales volume from January to March 2022 reached 34,401 units, an increase of 25.3% year-on-year, of which 12,337 units were sold in March. In terms of market performance, it has completed the surpassing of Volvo S90, Volkswagen Huion, Jaguar XFL and Cadillac CT6, and is strongly impacting and seizing the market share of "56E".
It is not difficult to see from the sales volume of the above-mentioned single models that the sales ranking of the medium and large sedan segment has changed from the "56E" three strong competition to the "56E + Han" top four situation. Not long ago, the BYD Han family has completed the upgrade and renewal, along with the new members of the Han family Han DM-i and Han DM-p to participate in the market competition, the pattern of the medium and large car segment is expected to usher in another reshuffle.
As we all know, with blade batteries, DM-i product models in the market BYD, following the Qin PLUS DM-i, Song PLUS DM-i and destroyer 05 and other models, and the launch of Han DM-i, its impact on the market purpose is also quite clear, is to break the monopoly position of joint venture brands in the medium and large car segment, break the sales myth of joint venture models, and establish a market position and brand image for domestic cars.
As the "nemesis" of traditional fuel vehicles, the market performance of BYD DM-i product models is obvious to all, and bydidi Han DM-i, which has completed a comprehensive evolution and upgrade in terms of safety, performance, technology and luxury, not only does the NEDC comprehensive working condition of the power loss fuel consumption be as low as 4.2L per 100 kilometers, but also the comprehensive cruising range of NEDC can reach 1300km. It has good fuel economy, long cruising range, and its market prospects are also full of expectations.
Written in the end: with the change of market and consumption environment, the strong rise of new energy vehicles, has made BYD and other new energy vehicle companies stand at the forefront of the tide, the market ownership of new energy vehicles is also increasing day by day, but ASD, as a new energy leader, in the face of many traditional car companies in the field of new energy, whether it can continue to maintain a strong momentum, we wait and see.
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