Following li weijia's endorsement of milk tea explosion, there are artists implicated in related catering brands.
This time it was Guan Xiaotong, and the cause of the matter was that the "natural stay" milk tea affiliate company added a new case filing information, and the cause of the case was a franchise contract dispute.
The plaintiff is Wenzhou Ouge Catering Management Company, and the defendant is composed of three parties, namely Chengdu Natural Stay Catering Management Company, Shanghai Zhicheng Brand Management Center, and Xiaotong himself.
In other words, Guan Xiaotong was sued by a restaurant company.
Seeing that the public opinion is big, these defendants have also begun to send articles, first of all, the natural dumb brand came out to respond, which probably means that Guan Xiaotong did not participate in the company's operation, and the news transmitted on the Internet deviated from the facts, don't believe it.
Then Guan Xiaotong's studio also ran out to respond, advising netizens to screen information and talk about legal responsibility.
Fans have undoubtedly taken a reassuring pill, and the love beans they chose certainly believe her 100%.
But netizens obviously do not eat this set, when the natural stay in Chengdu to open, Guan Xiaotong in front of the public for the brand platform, after the brand side did not forget to emphasize the relationship with Guan Xiaotong.
Is there any connection between Natural Stay and Guan Xiaotong?
Let's first look at the industrial and commercial information, natural stay is controlled by two companies, one of which is Tongmeng Xinyuan Culture Media Company.
The actual controller of this company is Guan Xiaotong's father, Guan Shaozeng, who indirectly holds 35% of the shares of Natural Stay from the Sky Eye Check, which means that Guan Xiaotong's father is the second largest shareholder of Natural Stay.
Emmmmm...... Family open shop star platform, this familiar routine, understand everything.
Sharp-eyed netizens found that although Guan Xiaotong has a lot of endorsements, he is particularly fond of natural stays.
In addition to the newly opened time drop site, a vlog was also specially recorded to teach everyone to make the same milk tea in the store.
Fans affectionately called her "Guan Boss", people did not contradict her at all and happily accepted, but also pulled the artist friends in the circle to call for the milk tea shop, and everyone's mouth opening was "Zhu Xiaotong's milk tea xxx".
Guan Boss is not only a verbal title, the brand side is to put it into practice, in the home page of the natural official website, impressively placed the signature of "Guan Xiaotong Store Manager".
Logically speaking, if you only act as a spokesperson, artists are less willing to equate themselves with brands.
But there is indeed a deep binding between Guan Xiaotong and Natural Stay, so both fans and passers-by naturally default to the fact that this store is opened by her.
There is a common problem in the star milk tea shop, the opening time is not the chief minister but there are many, and the natural stay is no exception, and there are two lawsuits that can be found alone.
The eyes of this session of netizens are rulers, and they find that there are still many franchisees who are defending their rights.
Before a franchisee in Yancheng was @ Guan Xiaotong on the Internet, she claimed that natural stay does not have the qualifications to open to join, and asked for a refund of the franchise fee.
As we all know, franchise stores want to attract investment, they must meet the conditions of "two stores for one year", that is, there are two directly operated stores and have been open for more than one year.
The first direct-operated store opened in December 2020, and the defender's whistleblower video was released in November 2021, less than a year ago.
Moreover, as early as May 21, she had already revealed that "she paid the franchise fee to the headquarters but did not issue invoices", so it was said that the official joining would only be earlier than this time.
Let's talk about the fact that naturally stays at headquarters does not give invoicing.
The Yancheng franchisee said that in the early days of her joining, it cost 378,000 yuan to buy materials and equipment alone, but the company was slow to issue invoices, and she could only defend her rights on the Internet.
From May to November, the brand did not give a response, and finally there should be no way, she was on the Weibo Aite China Tax Network, and brought tax evasion and tax evasion entries to solve her own demands.
Moreover, last year, Tiandian was also punished with an administrative penalty of 50,000 yuan, because it violated the relevant laws and carried out illegal "investment return" publicity.
In a word, it is that this company does not have the qualifications to join the merchants, but has opened a lot of franchise stores.
On the official website of Natural Stay, in addition to emphasizing that Guan Xiaotong is the store manager of the brand, he also played the slogan of pure nature.
But the franchisee had something to say, and another defender revealed that after six months of joining, the company would ask them to exchange fresh milk for creamer.
Netizens went to the natural live broadcast room with doubts to ask about the truth and falsity of the matter, and did not expect to be blocked by the ban.
Seeing the situation widen, they said that they did use creamer, but not completely replaced it.
The two sides have their own opinions, and it is not clear which is right or wrong. But admitting the use of creamer, the "all-natural" banner of natural milk tea is no longer credible, right?
Following the microblogs of these franchisees, the small owner found that more and more people joined this rights protection, and the reason why they joined in the first place was nothing more than to look at the star effect, or to believe in the artist itself.
Some people have been pitted out of all their savings, and can only hold aside the T-shirt with the words "pay me back my hard-earned money" at the natural door to defend their rights.
Celebrities open stores, thunder and issue a statement to stay out, what about those who have lost their homes?
Previously, because of the deep filter of "National Girl", even if the natural stay was exposed to use uncomfortable slogans, consumers did not investigate deeply.
When asked "why do you have so many bad reviews", the little sister in the store actually cue Lu Han's female fans...
only... Deer sister-in-law overturned deer brother back pot.
First of all, consumers are full of dissatisfaction, and it is really unambiguous to cut the leeks of franchisees.
The franchise fee is ridiculously high (nearly 400,000), plus the brand's commission and rent and water and electricity expenses, and it takes 700,000 yuan to open a milk tea shop.
Some media have calculated an account, there are more than 200+ franchise stores in the country, and the franchise fee alone is enough to make the brand count the money to the hand cramps.
If you calculate the franchise fee of 128,000 yuan, you can easily generate 25.6 million yuan without selling a cup of milk tea.
Moreover, the cost of 128,000 yuan is only 3 years of use, and another 20,000 yuan of franchise fees must be paid every year.
Of course, this money is not enough for celebrities to plug their teeth, after all, they can't reach a bag.
Once upon a time, she righteously said in front of the screen that she would never buy a bag for 70,000 yuan, even if someone else gave it, she would never ask for it.
I didn't expect to receive several years of micro-business endorsements, but I worked hard to get closer to the fashion aspect, and my boyfriend sent one stubble after another, and she herself bought one stubble after another.
Even the price of many bags is far more than 70,000, after all, the coffee seat has gone up, and only a line of big brands will be connected in the future
If this had not been specifically emphasized, I am afraid that no one would have remembered her history. What an unknown bird's nest brand, as long as you give money to pick up.
Uemura's sister Uenomura ↓
Zhixuan's younger brother Zhiyila, if the business docking is the team's pot, then she herself can completely refuse, or the top of the banknote ability.
Guan Xiaotong also received a brand of dumpling promotion before, and the meat filling of this dumpling is synthetic from plant meat. She publicized in the form of eating and broadcasting on Weibo, and turned her head into the storm of fake eating.
While talking to netizens about the benefits of plant meat, while eating dumplings, but the camera turned netizens caught the handle, and the dumplings in the bowl were "eaten".
Through the video, the little lord did not think how delicious this dumpling was, nor did he get how nutritious this fake meat was.
You should know that guan Xiaotong's normal meal is the following painting style, while eyebrows flying and dancing while shouting that it is too delicious.
Or it's a crew lunch with a full range of colors and flavors, and drooling across the screen.
The contrast between the two painting styles made netizens' blood pressure soar instantly, and they ate real meat in private, but at Amway others ate plant meat.
Tong Jie's passers-by are indeed not bad, so that the studio denies fake eating, and netizens do not pay.
In fact, Guan Xiaotong's milk tea shop overturned, which is just a microcosm of a profiteering industry. Every time similar news happens, everyone will lament that the money of celebrities is too good to earn, and the money of ordinary people is too good.
Before Ma Yili's milk tea endorsement, the brand side was arrested for suspected defrauding 90 suspects, and the amount involved was as high as 700 million.
There are many victims who choose to join because they believe in Ma Yili, but they did not expect to be deceived into separating their wives in the end. Ma Yili only said that she was sorry for this incident and did not recover the actual losses for these indebted people.
After the milk tea endorsed by Li Weijia ran away, he said afterwards that he had already terminated his contract with the brand, but how could he convince the public?
Almost all celebrity spokespersons/store managers are "withdrawing" in oral or written forms of apologies, they have gained money and fame, but their selfish desires are getting more and more inflated, their mouths say cherishing feathers, and they feel that banknotes are far more important than passers-by.
With this mentality, it is not surprising to cut leeks and be chased and scolded by ordinary people.
Finally, I seriously remind friends who want to join the star store, please be cautious about investment, do not be blinded by the so-called star aura.